What would a Global Marketing consist of?

 Global marketing is a procedure by which we can promote our products or services worldwide. It is not just selling your product or services but also include adapting to conditions and requirements of the community spread worldwide. Global marketing strategy. It consist of moderate advertisement on all the forums especially social media forums. As it is the age of social media so if we are not targeting audience on these forums we will be missing a big opportunity of engaging a large number of audience merely doing any effort.

 What would you take into consideration during planning?

During market strategy planning we assess the market, needs of the selected market, pricing and competition. The relationship between consumer needs and product specification if our product is according to the needs of the targeted audience. Creation of strong brand culture is also an important factor making global marketing strategy. Another important factor is to have complete understanding and knowledge of your market. We should have a concrete plan for our marketing strategy. Communicate with our audience is also considered.

 What would be the benefits of a marketing strategy?

It is helpful in improving the effectiveness of our product because the more we improve our product the more we will be able to flourish in our market. We should increase our brand awareness by excessive branding and spending fortunes on advertisement. Once the brand is established in the market it will be a lot easier for us to capture the targeted market. Advertising increases the cost of the project but in long run it will be very much beneficial. We should market our product as if there is no border. The best forum for this purpose is social media.

 References of  a Global Marketing consist of?

Nanda K. Viswanathan, P. R. (2006). The fundamentals of standardizing articles. 24(1), 46-63.

 Pierre R. Berthon, L. F. (2012). Marketing meets Web 2.0, social media, and creative consumers. Implications for international marketing strategy, 55, 261-271.