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The targeted market
for the Cedar City Creamery targets the thousands of people who have an
interest in the desserts after eating their favorite food. The segmentation is
based on demographic, psychographic and behavioral segmentation
Demographic segmentation of Cedar City Creamery
The demographic
segmentation of Cedar City Creamery is based on the people who relate to the
young generation. The children and teenagers are main areas to target the ice
cream customers who are keenly interested in the taste developed in modified
way with different flavors. This is also for the people who are interested in
the outing with their young ones to have a memorable time.
Psychographic segmentation of Cedar City Creamery
The Cedar City
Creamery is psychographically designed for the people who are interested in
taking their children with standards of best ice cream products. The people who
love the taste and interest in the ice cream flavor with the main area to
target. It is suitable for the special events of the office parties and family
gatherings with the product of the desserts.
Behavioral segmentation of Cedar City Creamery
Behavioral
segmentation is linked with the psychographic segmentation because the
measurement of both segmentation is nearly closed to each other. The Cedar City
Creamery is designed in the way that people select to visit the ice cream
parlor when they arrange an outing with their family and loves ones. The Cedar
City Creamery also have out season product which is preferred by the customers
as desserts. It is mostly preferred by the parents as it gives a complete
package to entertain their children for the refreshment. The Cedar City
Creamery is designed for the people who are going to arrange birthday parties
or family gatherings, and they could also enjoy the services of the Cedar City
Creamery.
REFERENCES of Cedar City
Creamery
M. Wedel, & Kamakura, W. A. (2012). Springer Science
& Business Media. Market segmentation: Conceptual and methodological
foundations (8).
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