The quick trip
corporation is a United States of America based corporation that has a chain of
more than three hundred stores in the southern areas. The company is serving
with a variety of food such as sandwiches, frozen treats, pizzas, and beverages
— the gasoline products offered by the company, such as truck gallons of diesel
and fuels. Now, the company is operated under the supervision of the son of CEO
of the Quick Trip, which increases the performance of the business by getting
customer satisfaction.
Quick Trip's
operation strategy impact directly on its workforce and the customers. The
company spends a substantial amount of funds on the welfare of the employees
against the responsibilities assigned to them. According to an article published by Harvard
Business School, Quick Trip has been appearing in the Fortune’s “100 best
companies to work for” annually since the year 2003 (R. Varadarajan, 2009).
The company spends on its employees and required
from them in return is the best performance. Since the operations of the
company are started, the company designed a culture where the employees are considered
as the best individuals according to the performance of the employees. As a
result of these efforts, the rules and regulations of the company developed.
The hiring process of the employees became more productive with the best
practice of the employees. The employees who are hired, become the staff of the
company and they are required to attend the training which is mandatory in
respect of job requirements. The employees of the company also granted various
bonuses and benefits which motivate the employees to perform better. It is the
best step towards job stability.
Quick Trip finds that there is a way to get a
competitive advantage by opening more stores as it will make the product more
economical as it reduces the cost of production, which increases the profit
margin. On the other hand, the employee's performance was improved to attract
customers with sustainable growth in the competitive market. For the
transformation of the culture in a new market, they transfer more than 50% of
staff to the new stores — this help to increase the advantages of getting
related to the business.
1. Analyze how operation management activities
affect the customer experience. Select two (2) operation management challenges
and provide the solutions for confronting them.
In the case of Quick Trip, the operation of the management
affects the customer experience in a way that they will design a system of
examination of the production in the services provided to the customers. The
company deals with edible products; therefore, it should be necessary that all
the products should ensure that it's under the hygiene process. The production
should be of high quality in the given period. The two operations challenges
which are considered a problem for the company are the conflicting internal
process of the company, which means to inspect the production with an eye, and
the other is inconsistency in the production methods and communicate with the
customers that how they feel about our product. The means of the production
ensure that customers are satisfied with the products as they made visits in
the same way after eating the foodstuff made by the Quick Trip. The operation
management in the gasoline industry is also challenging to get customer
satisfaction by using those techniques. The Quick Trip is provided a series of
products to the customers to retain sustainability (A. Kearney & Bradley, 2015).
2.
Examine the Quick Trip value chain and evaluate its effectiveness
in operations in terms of quality, value creation, and customer satisfaction.
The supply chain of the Quick Trip is divided into the steps of
the production of the company to make the best operations in terms of quality
and customer satisfaction of the company. In comparison to other companies, the
Quick Trip’s value chain is designed in the way that the food preparing
department will make sure that all the products will be prepared according to
the requirement of the customers. All the flavors were finalized after
examining the market situation and feedback of the customers. The food
preparing department of the Quick Trip is the most concerned part of attention,
After this, the presenting department is also responsible for customer
satisfaction and to make a compelling value chain. The value chain of the Quick
Trip is highly effective in operation management to examine that the customers
are satisfied with the services of the company. All the foodstuffs in different
stores follow the same method in all the departments so that customer retention
could be made possible in all the branches. Quick Trip attains customer
satisfaction by delivering the services according to the requirements of the
customers after the examining of their production system (S. C. P. Meindl, 2016).
3.
Determine the different types of performance measurements that
can be used to measure the Quick Trip service-delivery system design. Select at
least two (2) models that can be applied and provide justifications for the
selection.
There are many tools to measure the performance of Quick Trip,
which includes service quality, customer growth, production of business, and
productivity of the company. The services of the Quick Trip in gasoline
measured by product availability and customer satisfaction. The customers are
satisfied with the services provided by them. The gasoline products are served
in the best way that there are petrol pumps at the location, which is more
feasible for the customers. The main tools to measure the performance of the
business are service quality and preparing the food. Service quality refers to
the term that the system of serving the customers should be high quality that
would be appreciated by the customers. The preparation of the foodstuff is a
sensitive part of the Quick Trip as it deals with the meals. It should be
hygiene in the development of the products. It should follow the method of
training that customers are fully satisfied with the services provided to them,
and the business is thriving in customer retention in the highly competitive
market (J. A. Fitzsimmons, Fitzsimmons, & Bordoloi, 2008).
4.
Examine the different types of
technologies applied to Quick Trip service operations and evaluate
how the technologies strengthen the value chain.
Quick
Trip services operations deal with several types of technologies in the
production of the best meal provided to the customers. In ordered to give the
best services to its customers, Quick Trip supports the production system with
technologies. It offers online services for its customers so they could get the
food at their doorstep by ordering them without paying extra delivery charges.
They use to provide the services on a single platform by connecting all the
stores on one click so that it could be accessed by the nearby customers
easily. Besides the online services, the Quick Trip also used scanners to give
the services of the card payment. It is also used in kitchen products and even
in gasoline products. Their petrol pump also using the method to get paid with
scanning cards. This service is provided 24 hours to the customers.
In
gasoline products, there are many technological services provided to the
customers such as, Anderson checking technologies, which just similar to the
Amazon technology which includes mobile payment and assist to get the goals in
the customer services. There are also technological services of registering the
members by the membership to give loyalty to the customers. There is also
examining the technology, which is used to check the wheel of vehicles easily
in their busy routine with a little effort.
These
different technologies help to believe that the company is changing with the
advancement in the market to compete with the competitors. The demand of the
customers for personalizing and retention will help with the internet that
makes life easy. Quick Trip is using these technologies in both the industries
of gasoline and food to make the value in the market (S. Chopra & Meindl, 2007).
5.
Use at least two (2) quality resources in this assignment that
does not include the initial case study. Note: Wikipedia and similar Websites do not qualify as quality
resources.
The main objective of every business is to achieve the
credibility of the performance concerning getting success in the industry. The
quality performance could be reached by adopting the resources which are
acceptable by the people who are using the products of the business. The two
quality resources are operational overhead and risk management of the company.
The operational cost is managed according to the product requirement with
minimum input to get maximum output with a quality product. The other quality
resource is risk management. Risk management is essential in every business, so
it could be managed in every aspect where the company needs to control the
funds.
These resources are managed by the business to operate in the
best consideration of the operations to direct the staff and workforce to
engage in the production and management of the company. It owns different
benefits such as compliance with product quality and customer retention and to
remove the innovation barriers, which is a requirement of the modern era. These
quality resources are better to imply in any business to get quality
performance. The maximum output was mattered when it followed the quality
performance as customers accept the product, which has quality features while
using it (I. Sukati, Hamid, Baharun, & Yusoff, 2012).
References of Evaluate the Quick Trip operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
A. Kearney & Bradley, J. (2015). 'When a long way in a
bark canoe becomes a quick trip in a boat' relationships to sea country &
changes to Yanyuwa watercraft. Quaternary International, 385, 166-176.
I. Sukati, Hamid, A. B.,
Baharun, R., & Yusoff, R. M. (2012). The study of supply chain management
strategy and practices on supply chain performance. Procedia-Social and
Behavioral Sciences, 40, 225-233.
J. A. Fitzsimmons,
Fitzsimmons, M. J., & Bordoloi, S. (2008). Service management:
Operations, strategy, information technology. New York: New York, NY:
McGraw-Hill.
R. Varadarajan. (2009).
Fortune at the bottom of the innovation pyramid: The strategic logic of
incremental innovations. Business Horizons, 52(1), 21-29.
S. C. P. Meindl. (2016).
Tsinghua University Press. Wheat soybean others land for no use — Supply
Chain Management--Strategy, Planning, and Operation.
S. Chopra & Meindl,
P. (2007). Supply chain management. Strategy, planning & operation. In
Das summa summarum des management, 265-275.