Raymond Williams's approach to television and how internet distributed television affects his approach

Introduction of Raymond Williams's approach to television and how internet distributed television affects his approach

Raymond William has written a book on Television, the “Television: Technology and Cultural Form” His book was first published in 1974. In his book, he discussed how television had influenced the technology and the cultural form. In his book, he discussed different factors of television and represented his approach to television.  This book is about the television revolution in the USA. From the last two decades, there is a huge change in the television industry. There is also some information about the television connection with cable will be transformed completely. It can be seen that from the last some years, the television industry of the US is making innovation in TV technology by making unique screens and apply other new features. At the starting of the book, there is comprehensive information about the revolution made in the television industry. This book mainly focuses on internet distributed television in the USA.

There is a brief introduction to such television sets. This technology was introduced before 2010. In the starting days of internet distributed video, there was no proper option to play on television. Moreover, this technology was named as web TV. After some time, there was another term that is used for this TV is called OTT, and it was used until 2010. A few years later, there was another technology that was used by the television industry was named SVOD that was far better than the previous one. But there was one of the huge drawbacks, and that is related to its main features. These technologies are completely failed to separate between the different internets distributed services.

Information about internet distributed services of Raymond Williams's approach to television and how internet distributed television affects his approach

In his first chapter in the book William discuss the Technology and the society and depicts how the television has affected the world and has altered it. Like, in the same way, the people alter the world. In the first chapter of the book, William discussed different versions of the cause and effect in the technology and the society.

According to William, the invention of the television was the result of the different researches including the scientific and the technical research. According to him, the television has altered us in many ways, it has altered our perceptions about the reality, and our communications and relationships with the world and with each other, and it altered the scale of our societies and its form. It has altered the news and entertainment in terms of providing different mediums of entertainment, and the news media has lost its importance. It has affected family life, culture, and social life.

Television was developed to meet the needs of the developing society and to be a profitable item for the country as it is profitable for the domestic consumers for entertainment purposes and to keep them updated about the World. But television has provided benefits as well as exploiting the necessities and basic needs of society.

Information related institutions of technology

In the second chapter of the book William discussed about the institutions of the technology, that many different countries like Great Britain, United States and the San Francisco and many other countries of the World started to introduce the television technology in their countries and develop their own news channels so that they can broadcast their channels in the country and give news to the people and keep them updated. The television has become a trend in different countries and the mode of broadcasting the latest news. It has become a competition in this world. The competition has become uncontrollable and unequal, and later on, this becomes a chronically financial crisis rather than becoming viability. And the condition has become worse, and if you don’t have the technology, you have to surrender with the going on-trend or either you have to change with the general trend and adopt it. Television has become an important feature of countries in terms of modernization. In Chapter three, William discussed the forms of television. Many people have different views about the emergence of television. Most of the people at times thought that it was a combination of different things and the development in the earlier forms like; the public meeting, the newspaper, the theater, the sports stadium, the cinema,  the educational class, billboards, and the advertising columns.

Later on, controversies started due to the advancement of television. Restrictions were placed on different things and activities like debate, meetings, and the sessions of the national and local government, and the newspaper magazines have been restricted. Education has become advanced within the emergence of television. The people are using television as technological advancement for themselves and television has taken over the educational practices as well. Because through the use of technology, we can target the large audience, and exceptional teachers and lecturers demonstrate their lecture on a larger medium. The visual demonstration of some complex and rare material has become easy with the advancement of technology and television, like the demonstration of the physical sciences. Geography, medicine, and the elements of the drama and the history, these are the physical aspects that can be demonstrated easily with the help of television, the development of radio drama has been a significant development due to the television, we can present the theatrical broadcast of the radio drama and what was spoken on the radio with voice can now be shown over the television in theatrical form. The drama industry slowly and steadily becomes the main aspect of the television, and theatrical performances were now a part of the physical demonstration.

Importance of these technologies of Raymond Williams's approach to television and how internet distributed television affects his approach

The emergence of television has gained importance even in the demonstrations of the films. When the cinema's popularity was declining and the population of the people going to the cinema decrease with a major difference. The development of television and its advancement has affected some of the branches as well. Like the films and the radio have lost their importance in this new world because the television can show and program the already made films on the television and people going to the cinemas have now decreased. The television has gain importance in such a short time because it is a new invention and technology for the world and the people are attracted to it. But the film screen and the television have many similarities, most of the people thought that television was another form of a cinema screen or a mixture of films and newspapers and political activities.

 Television has brought a variety for the people they have now be seeing things with a broader perspective, and they have variety of things to look forward in the television, the music has also become a part of the television, the dances, the singing performances  al  these things were programmed on the television and gained much popularity, but due to the advancement of television, the social interaction of the people have less, before its advancement the people go to theaters and to the musical performances in the music halls, they meet with each other and had a social interaction with each other. The same is the case with sports events, now due to the advancement of technology and the emergence of television as entertainment at home for the people, televised sports have affected the attendance of the people in the sports events, and they prefer to watch the vents at home. The advertisement has also taken place and increased within the advancement of televisions. The different mediums of entertainment were programmed on the television, like the News and Public Affairs, Feature and Documentaries, Education, Arts and Music, Children’s programmers, drama, movies, general entertainment, which includes sport, religion, publicity, and  commercials. These were the entertainment mediums that are displayed on the television. And it has created a competition between the different channels of the television. The flow of television has been divided, and different channels broadcast different shows at a specific time.

While televising has many significant issues with its advancement, major issues to be focused on are violence, cultural degradation, and political manipulation. Manu adverse have been seen within the emergence of television, social interaction, and communication, attending different events related to sports and music have been decreased and affected. This is William’s approach to television, but William’s approach to television has been affected by the advancement of technology within internet-distributed television.

The internet-distributed televisions have provided us different mediums then the mediums that were present in the past. Within the advancement of internet-distributed television, it has provided us different mediums of research opportunities, some challenges, and possibilities to develop some new things and create some new innovative mediums for the entertainment purpose of the people. The service of the internet-distributed televisions has produced different entertainment mediums with the help of the professionals and the industrial practices that were related to the television industry. Now with the advancement of the technology, the internet has provided a broader perspective and broader category, and now things and movies, dramas are produced outside the television industry and film industry. Within the availability of the internet, we can circulate the different mediums of entertainment more easily, and now it is more affordable. Within the advancement of the interne-distributed televisions, the market has become broad with much competition, because most of the films and drama industry use the medium of internet as well as the cable and satellites. So, in the market, competition has increased because there is no single internet distributed industry nowadays. Most of the industries use the internet and provide internet-distributed services to the customers. This has made the market complex with so many interlocking submarkets.

The internet distributed televisions have provided so much variety at a lower cost, and mobility is easy. We can see variety of things on the television that is interne-distributed including variety of news channels, sports, music, cooking channels, education, etc. because we can see these things with our choices, the television in the past has limited our opportunities to watch things with our needs and our desires, we can watch the things that are available on the TV channel’s, but with this advancement we can watch the things we desired on our specific time, when we have the desire to watch that specific thing because the simple televisions created in the past didn’t give us the opportunity to watch the shows on our desired time, if a show is missed once then we cannot see it either the show has a repeat telecast.

Moreover, the internet distributed services are not funded with the advertisement, but they are funded with the subscribers. The more the subscribers, the more fund will be available for the channels. And the amount of subscribers shows that how much the channel is demanded and how much the people want this content, and then the content will be made with the interest of the viewers so that the channel can get more subscribers.

Moreover, the internet distributed televisions depend upon the location of the person, where the person is located at the time, because the location is associated with the content. Different locations have different content to see on the internet.

And there is not much competition in terms of content in the internet distributed televisions because every channel has different content to show and it is different from the televisions in the past because in that tensions the content was repeated and the option was limited, so the competition within the simple televisions in the past was much greater than the internet-distributed elevens nowadays. Internet distributes televisions provide a wide range of services to its customers and ease of mobility as well. They can watch anything at any time within the internet distributed televisions. They can stay updated with the latest news even if there any emergency. They are updated every time. The services different channels provide to their customers; all these channels compete to gain the attention of the viewers. Internet distributed videos have brought a drastic change in the market.  And these videos are changing the existing market within the most unpredictable ways.

However, due to the internet distributed television and the videos, the advertising-based services has gained so much loss because the viewers are spending more time on internet videos and subscriber funded services. The internet distributed services can be regulated and are regulated in different areas because they provide different mediums of entertainment and services to the customers, and they are more pleased to use the internet distributed televisions rather than the simple televisions that broadcast the content with cables and the satellites.

Moreover on the internet distributed televisions the demand of the customers are fulfilled, and they are provided with the content they want to see, there is content for almost every age group, like the children, the kids, young’s, adults and the aged people, they can watch the content they desire to watch within the limited time to access to that content.

And content is the main part of running n internet distributed television because without the content it is useless and works the same as the simple televisions work. Content is the main key. Use often search, browse, scroll, swipe, recommend, and favor their favorite contents; content makes the internet distributed televisions more attractive and interesting for the viewers. And by all these things, we can understand the behavior of the viewer, and we can provide the content according to the desire of the customer.

The internet distributed televisions have gained so much importance in the World and in different fields like education, business, entrainment purpose, sports and much more.

This internet-distributed approach has affected the approach of William’s upon the television in several ways.

Conclusion of Raymond Williams's approach to television and how internet distributed television affects his approach

Summing up the discussion from above, it is concluded that internet distributed services in television sets are playing a major role in promoting innovation. In this book, there is comprehensive information about such televisions. This book is about the television revolution in the USA. From the last two decades, there is a huge change in the television industry. There is a brief introduction to such television sets. This technology was introduced before 2010. According to William, the invention of the television was the result of the different researches including scientific and technical research. Television was developed to meet the needs of the developing society and to be a profitable item for the country as it is profitable for the domestic consumers for entertainment purposes and to keep them updated about the World.

            Television has become an important feature of countries in terms of modernization.  Later on, controversies started due to the advancement of television. Restrictions were placed on different things and activities like debate, meetings, and the sessions of the national and local government, and the newspaper magazines have been restricted. The development of television and its advancement has affected some of the branches as well. Television has brought a variety for the people; they have now been seeing things with a broader perspective, and they have a variety of things to look forward to television. The service of the internet-distributed televisions has produced different entertainment mediums with the help of the professionals and the industrial practices that were related to the television industry.

References of Raymond Williams's approach to television and how internet distributed television affects his approach

Amanda D. Lotz, R. L. (2018). Internet-Distributed Television Research:. Media Industries 5.2, 1-13.

Slideshare.net. (2011, November 18). Williams approach to Television. Retrieved from Slideshare.net: https://www.slideshare.net/hoel11EH/raymond-williams-television