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The
purpose behind conducting this survey is to meet up the objectives of this
research. It will take almost 10 minutes to fill out this questionnaire. It is
assured that the information will be kept confidential and anonymous to others.
For the completion of research work, your assistance is required. All of your
efforts are highly appreciated.
Name (optional)
Age: a)
18-24 b) 25-34 years c) 35-44 years d) 45 or above
Gender: a) Male b) Female
Educational Level: a)
Bachelor b) Masters c) M-Phil d) Others
Employment status: a) Private
officials b) Government officials c) others
For the said
questionnaire five-point likert scale is used. It ranges from 1 to 5. Here,
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Strongly
Disagree 1 |
Disagree 2 |
Neutral 3 |
Agree 4 |
Strongly
Agree 5 |
Kindly
provide your response for each of the given statements:
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Sr.# |
Statements |
SD 1 |
D 2 |
N 3 |
A 4 |
SA 5 |
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Brand
Awareness: |
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BA1 |
Use of different promotional
means better creates brand awareness to the customers of Al Marai. |
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BA2 |
Brand awareness tends to
increase the demand for the products of Al Marai. |
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BA3 |
For
Al Marai products, more the brand awareness, more it can be recommended to
others. |
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Product Differentiation: |
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PD1 |
Al Marai’s differentiated
products help you to choose it over the competitors. |
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PD2 |
Al Marai’s differentiated
products exactly match your expectations. |
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PD3 |
Product differentiation is
desirable on continuous basis to enhance the customer experience. |
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Innovativeness: |
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i1 |
The innovation to the
distribution channels of Al Marai’s Products is helpful to attract the
customers. |
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i2 |
The use of latest and advanced technology helps to bring
the innovation to Al Marai’s products. |
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Firm reputation:
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FR1 |
A remarkable marketing strategy
better generates revenues and increase Al Marai’s reputation. |
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FR2 |
Al Marai’s reputation is
entirely based on the ways the customer’s expectations are met. |
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