To,
Precision Worldwide, Inc
Subject:
Precision
worldwide Incorporation is associated with manufacturing of equipments and
parts related to industrial manufacturing units in different countries around
the globe. Repair and replacement related parts are considered to be one of the
most significant products of the company. Steel rings are considered to be one
of the most significant products manufactured by the German plant of the
company. Average normal life of a steel drinks is approximately two months. It
is required to be frequently replaced due to usage. Different competitors have now
introduced similar spare part with superior and less expensive replacement.
General
Manager of the plant in Germany has been thinking about introducing a similar
plastic ring in order to substitute steel ring in order to make it less
expensive and competitive and market. This product is highly potential
oriented. Company is making decisions whether they should transfer from Steel
rings into plastic rings or not. It is important for the management to make
appropriate decision regarding production and introduction of plastic parts or
continuing the Steel rings.
Contribution
analysis
Information
supplied from PWI’s cost accounting department:
Title 100
Plastic Rings 100
Steel Rings
Material 17 321
Direct Labor 65 196
Overhead
Departmental 131 393
Administrative 65
196
Total 279 1107
There
are some possible solutions which can be implemented by the company in order to
make appropriate decision
Company can continue selling their Steel
rings until decide amount of plastic rings are manufactured and distributed in
market. With introduction of plastic Rings, the remaining Steel rings can be
sold by the company as a scrap.
Company can continue selling Steel rings.
They can fell plastic rings only in those markets where competitors are
offering plastic rings. Later on, they can manufacture Steel rings and
distribute in market where Steel rings are not avail
Sell all the Steel
Ring available in inventory until the plastic rings are ready to be sold in
market. Company can sell Steel rings in markets where it is not available and
cancel plastic rings in market where it is not available. With the passage of
time, steel stock can be scrapped accordingly and plastic rings should be
continued for selling.
Selling Steel rings in
the market until unless plastic rings are properly manufactured and distributed
in market. Both types of rings can be sold by the company at reduced cost in
order to effectively compete with competitors. Manufacture and sell the Steel
rings related items until unless the stock is finished. Then the company can
continue selling plastic rings only.
Sell only the Steel
rings and do not bother regarding manufacturing and selling plastic rings.
Following
can be possible issues for the company:
·
Cost associated with
scrapping of the unused Steel rings.
·
Cost associated with
scrapping of Steel related stock.
·
Influence of the news
when the customers will came to know that plastic things were better and
company was not offering plastic rings.
·
Losing the potential
customers by not entering and the plastic market soon as compared to
competitors.
·
The effect of
manufacturing plastic ring as compared to the lifespan of Steel Ring.
·
Opportunity cost
related to manufacturing of plastic ring or not.
Scenario 1 of Report for Precision Worldwide, Inc
The following table contains the calculation of the
expenses related to the manufacturing of both type of rings plastic ring and
steel ring. It does not contain administrative overhead related expenses as it
is not associated with manufacturing.
Title
100 Plastic Rings 100 Steel
Rings
Material 17 321
Direct Labor 65 196
Overhead*
Departmental 52 157
(80% of Direct Labor)
Total 135 675
Using the above table, for incremental analysis
purpose,
Unit
cost of Plastic Ring = $135.55 / 100 = $1.36
Unit
cost of Steel Ring = $675.60 / 100 = $6.76
Scenario 2 of Report for Precision Worldwide, Inc
The following table provides the
cost provided by the cost accounting department and it also includes the sun
cost related to steel rings. Administrative related cost have been removed and
department related overhead expenses have been reduced.
For 100 Steel Rings:
Cost of Material (Sunk Cost): (321.90)
Cost of Labor (100% labor charge): 196
Cost of overhead: 157
Total cost – Sunk cost: 675 – 321 = $354
Unit cost of Steel Ring (with Material cost as Sunk):
354 / 100 = $3.54
Scenario 3 of Report for Precision Worldwide, Inc
The following table provides the
cost details provided by the cost accounting department and it includes the
Steel Ring related labor cost as well by including 70% of the regular wages
which is basically associated with flag time. Steel rings material related
expenses have been included as a sunk cost. Administrative related expenses
have been removed and department related overhead expenses have been reduced.
For 100 Steel Rings:
Cost of material (Sunk Cost): (322)
Cost of Labor (70% of regular labor charge): 137
Cost of overhead:
157
Total Cost –
Sunk Cost = $294
Unit cost of Steel Ring (with Material cost as sunk
cost and labor charges reduced to 70%): $294.75 / 100 = $2.95
Scenario 4 of Report for Precision Worldwide, Inc
The
following calculation provides details regarding the influence of plastic rings
as compared to steel ring lifespan.The results of the analysis suggest that in presence of
plastic Rings, the price of the steel ring should be one third of the price of
plastic rings in order to make sure that company is able to sale Steel rings in
market to customers in order to effectively compete with alternative plastic
drinks available in market.
Final Decision on Report for Precision Worldwide, In
I believe
that the chief executive officer of the company should go with the last
scenario which clearly suggest that company should sell the available Steel
rings in market until unless plastic rings are properly manufactured and ready
for sale and after this the company can properly sale both Steel rings and
plastic rings in market. It is ideal for the company to make sure that
initially their sell Steel rings at less cost in market as compared to the
plastic ring by considering the sun cost of the Steel rings. Per unit cost of
the steel ring should be reduced as compared to the unit cost of plastic drinks
in order to make sure that the company can effectively compete in market. Company
should manufacture and sell all the Steel rings stock available until each and
every stock of Steel Rings is exhausted. After completely selling the Steel
rings in market, the company can move forward and market by selling the plastic
rings only and it will help the company to reduce the laws related to sunk cost
of the Steel rings.
Chief executive officer of the company should instruct is
relevant Development Manager in order to initiate the procedure to make the
company capable of manufacturing the plastic rings. Company should not stop
selling the Steel rings until unless plastic rings are completely manufactured
and are ready for sale in market.
When the plastic rings are completely manufactured and are
available for sale then the relevant sales manager should be in structured to
start selling the plastic rings only in market in order to jeopardize market
and to push details of the Steel rings at comparatively reduced cost in all
other markets in which it is not available. All the new customers should be
notified regarding the new item plastic rings and they can select plastic ring
or steel ring according to their choice or requirement.
During the slack manufacturing time, company chief
executive officer should instruct the factory to enhance the concentration
related to manufacturing of steel ring. Production of steel ring should be
continued at a reduced labor cost in order to increase the concentration
related to manufacturing of plastic rings.
It is responsibility of the management to frequently analyze
the selling and manufacturing process of Steel rings. If a point arrives at
which Steel rings become flattered then the production of the Steel rings
should be stopped by the factory and remaining stock of Steel rings should be
considered as sunk cost. Eventually with the passage of time, the company will
start manufacturing and selling plastic rings only and future. All remaining
stock related to steel rings will become sunk cost for the company. I believe
that company management should take advantage of low cost of labor during low
sales and off season in order to increase the units of Steel rings sold to
customers.