For any organization, the corporate culture serves as the key & unique identifier. The organizational culture can be narrated as the fingerprint which can be possessed by anyone but it is unique as per the nature of the business. The corporate strategies, marketing practices, products and even innovative ideas can be copied. The organizational norms and the values are the ones which cannot be copied and imitated in some other environment. They are unique and specific to a business nature. It is not only the product or the service but the organizational culture that better differentiates a corporate from its competitors.

            The organizational leaders tend to provide the organization with the shared values and the beliefs. The company’s employees are liable to follow these norms and practices in order to achieve the business strategic goals and objectives. It better helps the company to attain the increased number of customers along with the enhanced good will and the profitability. It provides the employees with the motivation as well as the continuous improvement to the business processes (Morcos, 2018).

References of Why is it important to include corporate culture in a company's business strategy

Morcos, M. (2018). Organizational Culture: Definitions and Trends. Science Direct, 1-8.