The ways for business operations, organizational interaction with the other entities, effective communication of the team members as well as the interaction with the partners, customers, suppliers, employees, & the other stakeholders is better defined by the corporate culture. If we talk about defining the organizational business strategy, then corporate culture serves as the specified formula or the DNA in order to provide the business with the specified guidelines, boundaries and expectations for the team and the customers.

The organizational values, norms and beliefs provide the company with the basic platform for motivating and inspiring the people. The more the employees are motivated and inspired, the more they will work with enthusiasm in order to achieve the company’s long term goals and objectives. The more the company’s strategic goals are met the better it generates the increased profits for the company. It can be said that the corporate culture provides the organization with the base structure for defining the ways for how to operate and beat the competitors in order to get the increased market share.

The attractive norms and culture helps the organization to attract, recruit, hire and retain the highest level of talent to your business. People always prefer to work with the companies which have a well-defined structure and then they serve as the catalyst for the company’s success. The corporate tends to admire and value for the employee’s contributions based on the corporate culture. These talented people, partners and clients see your culture as a strong differentiator, of how you do business, rather than solely on your products or services alone (Felin, 2016).

The corporate culture is if so relaxed and comfortable that the employees can have the ongoing involvement & the participation then they can help the company for determining the true picture for the financial performance. It is proved by different studies that the culture can serve as the significant part of the ongoing change process. It helps the company to compete with the rivals in the pressurized situations. Certain cultural traits may be utilized as predictors of an organization’s performance and effectiveness.

References of How can corporate culture help drive 

Felin, T. &. (2016). Designing Organizations for Dynamic Capabilities. ResearchGate, 58(4), 78-96.

Morcos, M. (2018). Organizational Culture: Definitions and Trends. Science Direct, 1-8.