Introduction of the corporate communication strategies of Apple Corporation

The aim of the paper is to provide a quick overview of the corporate communication strategies of Apple Corporation. The organization was incorporated in the year 1977. The organization achieved rapid success and created a production line of computers within few years after the incorporation. The organization went public in the year 1980. The key products of the Apple Corporation include iPad, iPhone, Macintosh, Apple TV, etc. The paper will identify the key stakeholders of the organization and how the corporation communicates with these stakeholders. The paper has not only identified the communication strategies but has also given some recommendations through which Apple Corporation can improve its communication strategies even further.

Overview of the corporate communication strategies of Apple Corporation

Apple is a world-renowned American corporation that provides various technological products/services to its customers. The headquarter of the corporation is located in Cupertino California. The organization was established in the year 1976 by its founders Steve Jobs & Steve Wozniak. The organization was incorporated in the year 1977. The organization achieved rapid success and created a production line of computers within few years after the incorporation. The organization went public in the year 1980. The key products of the Apple Corporation include iPad, iPhone, Macintosh, Apple TV, etc. The key services of the corporation include App Store, Apple Music, iBook Store, iTunes Stores, etc. The organization is considered among the largest technology companies in the world which includes Facebook, Amazon, Facebook, and Google. According to the 2018 statistics the organization has employed 132000 employees. The organization is known for its huge revenues and consider the largest technology company in the world in terms of revenue (Campbell, Edgar, & Stonehouse, 2011).

Reputation of the corporate communication strategies of Apple Corporation

The key stakeholders of the organization include Customers, Apple’s employees, investors, and suppliers. Apple corporation's top stakeholders are its customers, and the corporation has designed its business strategy accordingly. Apple is huge brand, and the corporation has created a major brand image in the mind of its customers (Kourdi, 2009). The customers of Apple purchase Apple products due to their aesthetics & high quality. It can be said that Apple has created customer loyalty by meeting the needs of its customers. The Apple Corporation has generated exceptional reputation in its employees by providing them facilities like training programs, incentives, and lots of compensation packages, which can be considered competitive in the technology industry of United States (Campbell, Edgar, & Stonehouse, 2011).

Apple Corporation earns a significant amount of revenue by generating huge amount of sales. When the corporation generates higher amount of revenue, it's profitability increases through which it can provide significant amount of return on the investment. It means that the corporation focuses on the interests of the investors. Due to good financial conditions the organization is the top priority of the investors (Gambetti & Quigley, 2012). The reputation of apple is quite high for investors because they know they can earn good return by investing in Apple. As discussed earlier Apple Corporation is a huge brand, and that is why it has strong relations with its suppliers (Cornelissen, 2011). Because Apple is a huge corporation many suppliers want to work with Apple Corporation. However Apple Corporation is in the position to negotiate with its suppliers efficiently (Campbell, Edgar, & Stonehouse, 2011)

Corporate Communication Functions of Apple Corporation

Apple has implemented various corporate communications strategies for achieving the goals of the organization successfully. With various effective communication strategies the organization try to communicate with its customer and deliver them the necessary information (Campbell, Edgar, & Stonehouse, 2011). For instance Apple Corporation conducts Apple events for providing information to its stakeholders, which include investors, customers, and employees. Apart from apple events the Apple Corporation utilizes social media websites such as Twitter, YouTube, and Facebook for providing information to its investors and customers. The CEO of the corporation has created effective communication strategies through which employees and management can freely communicate with each other (Gambetti & Quigley, 2012)

The corporate culture of Apple allows employees to take part in the decision making the process. The leadership of the organization has influenced its employees to make decisions. The management of the employee takes feedback from the employees regarding various tasks and how efficiently various tasks are being performed (Spender, 2014).

Recommendations of the corporate communication strategies of Apple Corporation

Due to the strong corporate culture of the organization the internal communication is quite effective which is allowing the Apple Corporation to resolve various issues within the organization efficiently. However there is still room for improvement, and the organization can improve its internal communication strategy (Campbell, Edgar, & Stonehouse, 2011).The corporation has the option to hold various workshops or seminars for improving the communications skills of the employees. The employees will only be able to communicate effectively if they have relevant skills regarding communication. The organization's leadership can influence its employees to identify the issues which are occurring I the organization due to communication so that an effective strategy can be formed, which allows the organization to mitigate the communication-related issues (Campbell, Edgar, & Stonehouse, 2011).

 References of the corporate communication strategies of Apple Corporation

Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction (3 ed.). Macmillan International Higher Education.

Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice. SAGE.

Gambetti, R., & Quigley, S. (Eds.). (2012). Managing Corporate Communication: A Cross-Cultural Approach. Macmillan International Higher Education.

Kourdi, J. (2009). Business Strategy: A Guide to Taking Your Business Forward (2 ed.). John Wiley & Sons.

Spender, J.-C. (2014). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. OUP Oxford.