Introduction of the Corporate Communication Strategy of Microsoft Corporation

The objective of this paper is to provide deep insights regarding the corporate communication strategy which Microsoft Corporation has implemented. Microsoft is an American organization whose headquarter is situated in Redmond Washington, USA. Microsoft Corporation was established in the year 1975 by its founder Bill Gates. In the i980s the corporation dominates the market with its operating system MS-DOS. Microsoft not only provides innovative products to its customers but also those products are available at affordable prices. Microsoft has created customer loyalty. The paper has not only discussed the communication strategies but has also given important recommendations as well.

Overview of the Corporate Communication Strategy of Microsoft Corporation

Microsoft is among the world's largest technology companies. Microsoft is an American organization whose headquarter is situated in Redmond Washington USA. Microsoft Corporation was established in the year 1975 by its founder Bill Gates. In the i980s the corporation dominates the market with its operating system MS-DOS. The organization decided to go public in the year 1986. The organization is short amount of time experience massive growth. The organization over the years have performed various acquisitions, which include the acquisition of LinkedIn & Skype Technologies (Cornelissen, 2011).The main products of the organization include Visual Studio, Windows, Office, Xbox, etc. The services which the organization provides to its customers include Bing, LinkedIn, TechNet, Azure, etc. According to the latest estimates the organization has employed approximately 144,106 employees worldwide. Microsoft Corporation is among the Fortune 500 companies. Microsoft organization is not only among the world's largest companies by revenue but also among the largest companies in terms of value (Campbell, Edgar, & Stonehouse, 2011).

Reputation of the Corporate Communication Strategy of Microsoft Corporation

The stakeholders of Microsoft Corporation are mentioned as follows:

·         Consumers/customers

·         Workers or Employees

·         Society

·         Investors

·         Government

For most the businesses or organization there is no doubt that customers are the utmost priority. Microsoft not only provides innovative products to its customers but also those products are available at affordable prices. Microsoft has created customer loyalty. The customers of Microsoft love the windows operating system because its user-friendly and updates with the passage of time (Campbell, Edgar, & Stonehouse, 2011). It can be said that customers consider Microsoft a major brand which provides innovative products. The reputation of company among investors is also quite good because the organization is among the world's largest technological corporations. The company not only earns high revenues,

 but also due to high profitability the company meets the interest of its investors efficiently (Gambetti & Quigley, 2012).

To investors the corporation provide significant return. The investors usually invest in such organizations where the organization provide significant return on investment. The corporation does not invest in such corporation whose financial performance is not good. Microsoft exceptional financial performance attracts various investors. The employees who work for Microsoft also consider Microsoft among the best technological organizations. Microsoft employee practices are fair and the management of the organization highly focus on the health and wellbeing of its employees (Kourdi, 2009). The organization provides many incentives to employees and pay them high salaries. The compensation packages or remunerations which Microsoft Corporation provides to its customers are among the best in Technology industry (Spender, 2014).

Corporate Communication Functions of the Corporate Communication Strategy of Microsoft Corporation

The Microsoft organization has implemented various corporate communication strategies for communicating with its various stakeholders efficiently. The organization use various media platform for communicating with its stakeholders. With investors the organization hold annual shareholders meeting in which the organization provide important information to its investors. The organization also hold various conferences for the investors to tell them about the financial performance of the organization (Gambetti & Quigley, 2012). Microsoft communicates with its customers through Website and social media platforms. Microsoft organization also uses advertisement strategy to inform its customers about its latest products. The customers are the top priority of the organization so its communication strategy focuses on the customers. The corporation has a strong mechanism, of customer services. The customers can complaints about the issues which they are facing regarding the product/services and the management give feedback to its customers after evaluating their complaints (Campbell, Edgar, & Stonehouse, 2011).

Recommendations of the Corporate Communication Strategy of Microsoft Corporation

If all the above discussion is summarized than it is evident that the Microsoft organization has implemented various corporate communication strategies for communicating with its various stakeholders efficiently. The organization use various media platform for communicating with its stakeholders. With investors the organization hold annual shareholders meeting in which the organization provide important information to its investors. The organization also hold various conferences for the investors to tell them about the financial performance of the organization (Gambetti & Quigley, 2012). Microsoft communicates with its customers through Website and social media platforms. Although the organization communication strategies are meeting the goals of the organization but till there is a lot of room for improvement. The corporation can implement such programs through which the communication skills of the employees can enhance so that the issues which still occurs in the organization can be resolved (Campbell, Edgar, & Stonehouse, 2011).

References of the Corporate Communication Strategy of Microsoft Corporation

Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction (3 ed.). Macmillan International Higher Education.

Cornelissen, J. (2011). Corporate Communication: A Guide to Theory and Practice. SAGE.

Gambetti, R., & Quigley, S. (Eds.). (2012). Managing Corporate Communication: A Cross-Cultural Approach. Macmillan International Higher Education.

Kourdi, J. (2009). Business Strategy: A Guide to Taking Your Business Forward (2 ed.). John Wiley & Sons.

Spender, J.-C. (2014). Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. OUP Oxford.