For small business it is important to allocate marketing budget to spend on the small business to get the right direction and make the more effort to attain the large portion of the market. Business running according to the traditional marketing to elaborate the quality of the product to target the audience to attain the customers. Business with traditional marketing and less marketing funds could never gain the market with large portion they have to allocate the budget for digital marketing.

As with the use of the digital marketing the business enjoys more privileges in the market as it reduce the cost of the business and make the product more economical. In the growing environment of the business is required to increase the productivity in the market (P. S. Leeflang, Verhoef, Dahlström, & Freundt, 2014).

Functions of the digital marketing applications

The digital marketing performs following functions in the business application:

Ø  Perform the business task according to the content strategies which are according to the requirements of the customers in the market.

Ø  To build the opportunities to connect with the customers through the SEO. Therefore it is necessary to have SEO in the digital marketing team so the programs could be designed.

Ø  It helps to the consumer to gin the experience in the developing strategies of the business.

Ø  The analyst of the content prepared the stuff to represents before the customer so they could get the product in their mind (J. G. Gorelick, Peleg, Levy, Juster, & Levitz, 2013).

Additional hardware requirement of Digital Marketing

Hardware and software of the IT system is used to perform the function of digital marketing. Functional requirements of the products which is specified by the customers are really need to enter and enable to make possible for the usage of product. Functional requirements explains the system of digital market in specific behavior such as;

Ø  Specification of the document

Ø  User case of the product

Ø  Work breakdown structure

Ø  Prototypes

Ø  Diagrams and models.

The business entities requires to perform further functions to collaborate with the digital marketing which could be change time to time according to the nature of the business.

1.      Recommendations of Digital Marketing

Measure to secure the data from cyber threat in the digital and online marketing are:

ü  Business should use various security measures to keep the data save and secure different source including:

·         Spyware or malware software

·         Generate the information about misplacement of the passwords

·         Inherent vulnerabilities

·         Software feature to evaluate the performance

ü  Passwords should be used strong and secure which is contained small and large characters and digital figures with long case. It may contains some kind of symbols and signs to make it unique and secure. The password policy used in business should be secure by the privacy policy.

ü  Ensure that the control of the system is physically authorize by the user as the control access is physical premises to access the network. The control access data could be secured by the application controls. The attachments should be links with the E-mails in a limit so that it could be saved.

ü  Firewall should be effectively secured by the software with the usage of the internet so the major barriers could not be avoided but it should be overcome in the nature.

ü  User should prefer to use the security software such as spyware, malware and anti-virus programs which is used to detect the malicious virus and resolve it (S. S. Weng & Liu, 2004).

ü  The programs and applications should be updated with time to time so that the possibility of the virus attack could be reduced.

ü  User should monitor all the intrusion and monitor all the untouched application to find out the threat of fictitious virus.

Provide technology system and service to enhance customer's experience

Any business organization who deals with the usage of the technology products should follow the some instructions to meet the targeted criteria as:

ü  There should be face to face communications between the user and the customers who are getting the information from digital marketing.

ü  Bots and antiviruses software are used to sort out the issue in the file of data. It should be resolve not use to replace them with any other file because customer rely on existing products.

ü  Crypto currency is going to use in the customer success to get the product according to their nature of the product. When the customers get the product according to his requirement so it will enhance the customer’s interest in the product.

ü  Retail apps help to the customers to follow the inventory of the business available at the time should be represented with discounts and offers.

ü  The 3D designs and technological images will attract the customer’s eye and children will purchase the innovative products in the customer retention (K. T. Smith, 2011).

References of Digital Marketing of  Comparison of the business before and after implementation of the digital marketing:

A. Parsons, Zeisser, M., & Waitman, R. (1998). Organizing today for the digital marketing of tomorrow. Journal of Interactive Marketing,, 12(1), 31-46.

D. Chaffey, & Ellis-Chadwick, F. (2019). UK: Digital marketing. Pearson UK.

J. G. Gorelick, Peleg, E., Levy, D., Juster, B. G., & Levitz, R. (2013). U.S. Patent Application No, 949,988.

K. T. Smith. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic marketing,, 19(6), 489-499.

M. T. P. M. B. Tiago, & Veríssimo, J. M. (2014). Digital marketing and social media: Why bother?. . Business horizons,, 57(6), 703-708.

P. S. Leeflang, Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.

R. Stokes. (2011). The essential guide to digital marketing. Quirk eMarketing.

S. S. Weng, & Liu, M. J. (2004). Feature-based recommendations for one-to-one marketing. Expert Systems with Applications,, 26(4), 493-508.

T. Frausto-da-Silva, Grilo, A., & Cruz-Machado, V. (2015). Selection of Digital Marketing Channels: Application of Modern Portfolio Theory. In Industrial Engineering, Management Science and Applications 2015, 585-597.