There is opportunity for the startup of the new business with small budget to gain the quick and easy gain in the market with online marketing with the rapid growing of the internet services in every country, Oman is also economy which is based on the digital marketing to gain the potential growth of the profit. The Omani markets examines the e-commerce, SEO, PPC and digital marketing which could be faced by the Omani markets. The sultanate of Oman is based on small desert economy which is mostly depend on the oil industry. The government of the Oman is earning 46% of the revenue from the oil.  Omanis are using different search engines by the purpose of dealing. There are approximately 63% population who is connected to deal with digital marketing.  Oman is second largest economy of the Middle East which is included in the most vibrant economies (M. Alghizzawi, 2019).

The business of the Oman gain the large portion by the other countries which is only possible through digital marketing. The different businesses earned from the digital marketing about net worth of $40600 per capita every year. It contribute a steady program in the development of the human development. The revenue generated from digital marketing is about 30% of the total GDP of the economy. The economy of the Oman is highly depend on oil industry which could also be relates to the digital marketing as it is also possible to export the oil and oil products with digital marketing. Digital marketing is owing positive place in the mind of the people living in Oman as they considered it necessary with business development.

Possible effects of the digital marketing application on Omani society

Omani economy is second large economy of the world which is trading in different kind of business therefore use of digital marketing is possible to enforce in the business market of Oman. Digital marketing effects the Omani society with positive and negative impacts on the living people there. It may be as;

·         People are allowed to know about the market internationally which helps them to trade around the globe for small and large investment.

·         Digital marketing bears low cost which make the product economical and do not become cause of inflation in the society.

·         The result of online shopping may be differ in actual so that somehow there may be distortion in people’s mind that the digital marketing is not represent of the quality product. This may have a negative impact on the people regarding the product.

·         It make the customer more peaceful in the comfort zone as the customer is only have to access the product by his smart phone and order it by confirmation of the order.

·         Digital marketing helps the people to improve their skills with existing marketing knowledge to keep up to date about the new and innovative techniques.

·         Any search engine which have information about the different topics and connected with internet connections.

·         Digital marketing is most likely to produce the competition in the market as with the increase in digital marketing customer will also increase in number which increase the competition in the market.

1.      Conclusion of Digital Marketing

The initiatives of the digital marketing is most likely to influence the market of any business. It is necessary to take in to account the impact of the digital market in the economy. To get the point of the potential of digital marketing is best way to use it with social media as a channel of communication. By using this channel, business could create the information which is used in social media to flow the information from supplier to consumers. This means that the large portion of the market is most likely to active on the social media on daily basis. The main point to concern is that the digital marketing is quite different from internet marketing. Internet marketing relates to the only marketing which is collaborated with the internet. Whereas digital marketing is connected with the telephone, subway platform and video games through smart phone apps. In the perspective of digital marketing, the advertisement are common source to advertise the main source received by the audience collectively. As concerned to the economy of Oman it put negative and positive impacts on the economy which is not avoidable as it concern with the market of the products which is purchased by the customers.

References of Digital Marketing Role of digital marketing application in economy of Oman

A. Parsons, Zeisser, M., & Waitman, R. (1998). Organizing today for the digital marketing of tomorrow. Journal of Interactive Marketing,, 12(1), 31-46.

D. Chaffey, & Ellis-Chadwick, F. (2019). UK: Digital marketing. Pearson UK.

J. G. Gorelick, Peleg, E., Levy, D., Juster, B. G., & Levitz, R. (2013). U.S. Patent Application No, 949,988.

K. T. Smith. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic marketing,, 19(6), 489-499.

M. Alghizzawi. (2019). The role of digital marketing in consumer behavior: A survey. International Journal of Information Technology, 3(1), 24-31.

M. T. P. M. B. Tiago, & Veríssimo, J. M. (2014). Digital marketing and social media: Why bother?. . Business horizons,, 57(6), 703-708.

P. S. Leeflang, Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal, 32(1), 1-12.

R. Stokes. (2011). The essential guide to digital marketing. Quirk eMarketing.

S. S. Weng, & Liu, M. J. (2004). Feature-based recommendations for one-to-one marketing. Expert Systems with Applications,, 26(4), 493-508.

T. Frausto-da-Silva, Grilo, A., & Cruz-Machado, V. (2015). Selection of Digital Marketing Channels: Application of Modern Portfolio Theory. In Industrial Engineering, Management Science and Applications 2015, 585-597.