Corporate Communication of Google LLC3

Google LLC is the world-famous name in IT industry. Google LLC is providing specialized services with the support of internet all over the world. As the company has prime operations in the field of information technology and advanced telecommunication system, therefore, the company is specifically concerned about the corporate communication system. In this present work, the corporate communication system of Google is discussed in detail. The key objective of the present work is to provide detailed information about the functions and strategies adopted by the Google Company for corporate communication.         

Company Overview of Google LLC

            Google LLC was founded in 1998 (almost 21 years ago) by Larry Page and Sergey Brin. In the beginning, the prime function of Google LLC was to provide a web-based search engine. Larry Page and Sergey introduced Google as a university project while later on it was converted into a company. The company was originally from America however now it is expanded all over the world.   From that introduction stage to now Google LLC has improved a lot. Google LLC now owns several subsidiary companies which include Google.org, Doubleclick, Google AdMob, and YouTube. According to the reports, Google LLC has more than 103,459 employees working on different positions in the organization.

Reputation  of Google LLC

            Google LLC management is focused on building a positive reputation in society to earn better in return. Furthermore, the company also pay attention to its stakeholders including investors, society, employees, and managerial staff of the organization. Google LLC has a positive reputation among its stakeholders as Google LLC consider interest and benefit of stakeholders while deciding about the execution of business operations. Another reason for a positive reputation is improved communication system in the organization which has reduced ambiguities and supported organizational progress in the long run. According to Suzanne DePoe (consumer __stakeholder), Google provides support to students to collect important information about their research topics and enhance their learning in an improved way (DePoe, 2019).  According to investors, Google provides them detailed information about financial statement, organizational operations, plans, and corporate social responsibility related strategies of the company which enable them to remain satisfied towards Google LLC.  Thus in terms of image and reputation among stakeholder Google LLC is standing on the competitive edge (Hutton, Goodman, Alexander, & Genest, 2001). The reputation of Google LLC encourages its investors and shareholder to invest in the business of Google LLC and have better opportunities to earn a higher return on investment from the business operations of Google LLC.         

Corporate Communication Functions of Google LLC

Corporate communication is essential to translate organizational vision and ensure alignment of all business activities with the desired mission of the company. Poor communication network within and outside the company increases conflicts and issues for the companies. Thus, for sustainable development companies also focus on the improved corporate communication system. Key functions of corporate communication at Google LLC are enlisted below:  

Internal communication of Google LLC

The internal communication system of Google LLC is fully integrated and supported with advanced information technology. A flexible but defined hierarchy of control creates a path for effective communication between managerial and working staff. For instance, in Google LLC, corporate management develops plans and strategies that they convey to the lower level management by an advanced telecommunication system. (ARGENTI, 2006)     

Investor Relations  of Google LLC

Investor relations are critical to organizational success. Google LLC has some special services for investors to provide them transcripts about financial outcomes, attainment of goals, earned profit, KPI, and decisions about the future acquisition. To maintain investor relations, Google LLC has a specific web-page containing information for the support of investors to understand and learn about corporate policies and financial performance of the company in the historical scenario (About.google, 2019). The company also holds annual meetings with a stockholder.    

Media Relations of Google LLC

Media relations building support organizations to secure a better reputation in society. Google LLC, has working blogs, social media pages, and other media sourced providing detailed information about the organization. Google LLC also has a relationship with print media to ensure positive images (Goodman, 2001). Google LLC is involved in all those activities which can assist the company to earn its goals.

Recommendations of Google LLC

The company can improve its communication strategy with these recommended strategies: (Alfonso & Miguel, 2006)

1)      The company should increase the relevance of its content to the media and investors as compared to consumers.

2)      The company should also improve its responsiveness to the website and add important details on the website to support communication.  

Conclusion of Google LLC

The whole discussion concludes that Google LLC is working in the dynamic and advanced industry of IT and the internet. Company is focused on improvement objectives thus focus on the corporate communication network is understood. Google LLC develop strategies and policies and translate information inflow in the outcomes of the organization with the support of the modern digital system. Media relations, internal relations, and investor relations are important corporate communication functions in Google LLC.