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Leadership Style, Organizational Culture and Ethics of Barra and IGER

Category: Leadership Paper Type: Report Writing Reference: APA Words: 1400

Marry Barra was born on December 24, 1961. She was born in Royal Oak, Michigan. Her parents are of Finnish descent. She graduated from a General Motors Institute which a Bachelor’s degree in Electrical Engineer. She then attended Stanford Graduate School of Business on a GM fellowship, where received her MS degree in Business Administration in 1990. She is married to consultant Tony Barra and they have two children together. She lives in a suburb of Detroit. She started working for General Motors Company at the mere age of 18. By 2008, she became the vice president of Global Manufacturing Engineering. She is the current chair and CEO of General Motors Company (gm.com, n.d.). She has held the position of CEO since January 15, 2014. She is the first female CEO of a major global automaker. She succeeded Dan Akerson as the CEO of GM. Before this, she served as the executive VC of Global Product Development, Purchasing and Supply Chain at General Motor. “General Motors” is America’s largest automobile maker and one of the world’s largest as well. In 2018, General Motors was ranked 10th on the list of 500 fortune companies. She was also elected on the board of Disney in August 2017. She was listed 2nd on Forbes Most Powerful Women list in 2018 (forbes.com, n.d.).

Robert Allen Iger

Robert Allen Iger was born on February 10, 1951. He was born to a Jewish family in New York City. His father was a World War II Navy veteran, who was also a professor of advertising and public relations. His mother worked at Boardman Junior High School in Oceanside, New York. He attended Fulton Avenue School and graduated from Oceanside High School in 1969. He graduated from Ithaca College with a Bachelor of Sciences degree in Television and Radio with high distinction in 1973. He has been married twice. He has two daughters from his first marriage and two children from the second one. He began his professional career when he joined the American Broadcasting Company (ABC) in 1974 where his first job was performing menial labor. 1989, he became the head of ABC Entertainment. In 1994, he was named the president and chief operating officer of ABC’s corporate parent, Capital Cities/ABC. In 1996, The Walt Disney Company acquired Capital Cities/ABC and renamed it ABC, Inc where Iger remained president till 1999. He became the president and chief operating officer of the Walt Disney Company in 2000. In 2005, he succeeded Micheal Eisner as the CEO of the Walt Disney Company. He will step down as the CEO in 2021 (Whitten, 2019). The Walt Disney Company is the largest production house and media company in the USA. An iconic cartoon character Mickey Mouse was created by the Walt Disney Company which also serves as the company’s official mascot. Disney announced the acquired Pixar under the leadership of a Robert Allen Iger on 24 January 2006, where he also has the $7.4 billion for all the stock transactions. For the support of the institute work, Robert Allen Iger announced the longtime philanthropy and leadership.

Leadership style of the Marry Barra

To answering the question and discussing the different traits according to personality it necessary to describing the leadership “Basically lairdship is known as the various function to knowing about yourself, to having clear vision which must be communicated in a good manner, Try building trust between the colleagues and suggesting various actions for realizing the leadership potential”. The trait approach of the leadership is addressing the adaptability and an adjustment which is most related to the democratic leadership styles (Tang, 2019).

The models of the three-dimension fir the leadership styles contain on the change-oriented, task-oriented and the relations oriented. The leadership behavior of Mary Barra for each of these dimensions is discussed in extensive manners. Mary Barra is always known as the action-oriented lady when it comes to task-oriented behaviors because she always focuses and believes to move forward and she creates paths for her to move forward only. She had confirmed in her interview she always likes to learn from her mistakes rather get annoyed of it.

Through her entire career Mary Barra’s achievements have been evident at the General Motors and she is known as the successful leader while it discusses the growth of the GM and now particularly she became the CEO of the GM. After the filing of the bankruptcy of the GM, she saved General Motors due to which the value of the company has been increased. The unprofitable markets are reduced by her efforts. She always focused on hard work, quality and customer satisfaction.


Source: (Stanisic, 2018)

The above-given graph is adapted from the study of the Stanisic, (2018) and ut represents the percentage of the leadership styles in the personality of the Mary Barra that she has applied to run the GM motors successfully. It represents 10% of her personality traits are similar to the Charismatic leadership; she performed 10% by situational leadership styles. She is an intellectual transformational leader and 10% of her personality traits are according to the transformational leadership styles.

Leadership style of the Robert Allen Iger

Robert Allen Iger is well-known personality in the list of leaders and he is so energetic and passionate leaders and he always believes on the servant leadership theory because he likes to work with his employees and he performed as good pears while he has to discuss something  with his employees. As before becoming Disney’s CEO his disciplined has used as a predecessor. He follows the “factory-like” process in order to produce films in effective manners. He motivates and encourages the team of the business developments that have come up with innovative ideas and then it has been handed over to the directors of the company. This process is rearranged by the Iger by placing particular faith for his directors. He makes a good struggle for enabling them in order to propose original ideas.

At the inspiring creativity of Disney, Iger isn’t the only leader. The subsidiary of the Disneys gas two worlds finest innovative leaders in Ed Catmull and John Lasseter. Iger is one of those who has performed in effective manners to run the business of Disney on a successful path. He has supervised the 12 most successful animated films in which one of them has won Oscar awards in 2016. Iger performs according to the transformational leadership styles and he is the transformational leader at Disney because he is a person who encourages the individual or respondents toward something creating positive (Shelton, 2012).

 Two of the most noticeable authority theories are Transformational and Transactional leadership theories in the history of the leadership theories and the Iger has quality seemed like both of these theories. Since the late 1980s, leadership theories of the transformational and interesting initiative have been rise versions of transformational authority that have been proposed by a few scholars. Iger is a democratic leader because he likes to discuss matters with their juniors and seniors. He prefers the decisions of the majority. Iger is the individual who animates and motivates devotees to accomplish unprecedented results of the Disney. He always focuses on the worry and formative needs of his employees while staying and working at Disney's. He always works for change supporters' consciousness of issues by helping them to take a gander at old issues recently and they can stimulate, energize and motivate his employees and juniors to put out additional push  in order to attain the bunch objectives.

References of Leadership Style, Organizational Culture and Ethics of Barra and IGER

forbes.com. (n.d.). Mary Barra. Retrieved November 2019, from https://www.forbes.com/profile/mary-barra/#6884a58310ad

gm.com. (n.d.). Mary T. Barra. Retrieved November 2019, from https://www.gm.com/our-company/leadership/mary-t-barra.html

Shelton, E. J. (2012). Transformational Leadership: Trust, Motivation and Engagement. Trafford Publishing.

Stanisic, B. (2018). General Motors CEO Mary Barra - Leadership style analysis Individual assignment - Critical essay. Linnaeus University, Växjö, Sweden.

Tang, K. N. (2019). Leadership and Change Management. Springer.

Whitten, S. (2019, April 11). Disney CEO Bob Iger says he will step down in 2021, a succession plan is forming. Retrieved November 2019, from https://www.cnbc.com/2019/04/11/disney-ceo-bob-iger-says-he-will-step-down-in-2021.html

 

 

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