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The
desire to consume dairy food in China is increasing fast. This has made the
country provides the opportunities to drive the farmers from the United Kingdom
who manufacture the high-quality and healthy milk. In fact, the global needs
from the Chinese have increasing and lead the consumers from China to grow
their appetite for milk from cows which produced in the United Kingdom. The
reason behind it is that, the dairy products from the United Kingdom has been
well-known as high-quality products which deliver best derivation, specially
from the milk. The milk from the United Kingdom produced from the cows which
treated with high levels of antibiotics and hormones so that they would not
easily got affected by any diseases. Plus, the United Kingdom has been famous
with its reputation as a reliability country which concern on quality and
transparency for its dairy products as well
Nowadays,
a number of companies in China have shown their interest in creating
partnerships with dairy companies from the United Kingdom. This is due to the
companies in China have acknowledged that the most imported milk require the
country is UHT milk from the United Kingdom. The requirement is being
determined by an extremely wealthy population of Chinese people that tasting
the flavor of dairy products which imported from other countries through the
internet. The government of China also takes part in promoting dairy products
which provide many health benefits for the people who consume the products as well.
In addition for this matter, various cases of food fears have driven many of
Chinese customers to turn away from the local milk-based products and choose to
consume imported products
Therefore,
it is a big opportunity for UHT Milk Company from the United Kingdom to import
their products to the Chinese market. The basic foundation which is the
appetite of the Chinese costumers which prefer to consume the imported dairy
products, especially from the United Kingdom will support the UHT milk company
to gain success in importing the products to China. Based on these facts, it is
a good opportunity for A Dairy Company to tap into the Chinese market as the
objectives to achieve in the year of 2020. The A Dairy Company has targeting
pre-school aged children with the ages between 3 to 11 years since the children
in this age range are ideal ambassadors for the products due to they have a
good level of understanding what food they like or dislike
Introduction of International Business report on Dairy Company (UHT)
A
Dairy Company is known as one of the leading companies in the United Kingdom
which operating in dairy business. The company manufactures a wide-range of
fresh flavored and well-produced chilled milk beverages, UHT milks, and also
creams. A Dairy Company headquartered in the center of Devon city and committed
to manufacture best flavor dairy products from the British fresh milk provided
in our dairy farms. The company produces fresh flavor milk beverages for
everyone starting from kids, teenagers, and also adults. The dairy products of
the company are consumed everywhere, from homes, schools, restaurants, or even
on the road for people in travel. The dairy products of A Dairy Company could
be find spread out in 13,500 food trade stores across the United Kingdom. The
company also has famous as a top supplier of fresh creams and fresh milks among
the foodservice and retail zones
The
A Dairy Company also works efficiently with the people as well as the
commercial business associates such as farmers, vendor, government and its
organization to make sure tax finances are just applied within the exclusive
zones which able to produce the most profit for the dairy farmers. In certain
sectors where the profitable associations are speedily escalating their
movement in innovation, improvement, and advertising of new dairy products, the
company also follows the trend in the public to produce new innovative dairy
products which will get the attention from the people and attract them to consume
the new dairy products
The facts and figure from A Dairy Company (UHT)
The company has gain 62 million euro in turnover from its products which spread out in 13,500 food stores in the United Kingdom.
The A Dairy Company has the processing capacity of 200 million litres and 32% share of British long life (UHT) milk market.
The A Dairy Company has a strong position in flavoured and functional milks market with 125 employees working as committed and highly experienced team.
With
a solid background and years of experience of the company, The A Dairy Company
has a future objective to distribute its dairy products to other countries. The
first target country is China, where the company will export UHT milk for the
customers in pre-school aged there
Business Drivers of Dairy Company (UHT)
|
Strengths ·
The dairy products have spread out in 13,500
food retail stores across the United Kingdom ·
High level of production capacity ·
Strong position in functional milk markets ·
A committed and highly experienced team |
Opportunities ·
Sturdy attribution opportunities ·
Rising and well heeled people ·
International development in consumption of
dairy products ·
Fresh and original dairy products ·
New target routes to international dairy
market ·
Business alliance ·
Enhanced the performance of business |
|
Weaknesses ·
Inconsistent performance in production ·
Low quality guidance occasions for the
expansion of talent in the industry ·
Deficiency of occasions for development ·
Inconsistent feature of maintain ·
Changeable costs for milk |
Threats ·
Ecological regulation ·
Authoritarian concern ·
The change in climate ·
Decrease in the support from Government ·
Rising contest come from European country
neighbors as well as other countries ·
The concern of nutritional ·
The production risk of diseases and virus |
China has famous as a main
financially viable and trading authority. Since the country opened its door to
overseas trade and venture in the year of 1979, China has gain the position as
one of the rapid-growing economies country in the world. Along with the
increasing wages and a growing job market to encourage private consumption,
China has become an ideal target for the foreign industries to export their
products to China. Since the country came back to join the “World Trade Organization (WTO)” in the year of 2001, China
has made the local policies on trade obedient of the “World Trade Organization (WTO).” The country also has
created the main steps in supporting foreign trade such as comforting the
quotas, tariffs, and easier trade barriers. Generally, importing to China might
would not demand further preliminary task than importing to other countries in
the world. Still, foreigner importers must have proper understanding about the
habits of Chinese rules, especially in the term of importing to Chinese
customers
Business
uncertainties from importing to China
·
The
restriction of import products of Dairy Company (UHT)
“The Ministry of Commerce
(MOFCOM),” the official section which has the authority of foreign
trade traffic in China, from time to time brings out and modifies the catalogs
of restricted or disqualified products. To be noted, a large amount of products
drop into the acceptable type, and foreign importers along with their Chinese consumers
are able to make decisions on how much and when to provide and purchase these
products at their prudence
· Chinese currency of Dairy Company (UHT)
One
thing that all the foreign importers should keep in mind is that, China’s currency
named with Rimini (RMB), is not completely exchangeable. Business transactions
which made a legal responsibility on Chinese industries to create or collect the
expenditure which formed in a foreign currency will be a subject matter to “Administration of Foreign Exchange
(SAFE)” along with its franchises
· Unsecure payment of Dairy Company (UHT)
China
has famous with importing great quantity of products from importers in all over
the world, so perhaps there is no need to worry on the subject of the
possibility of non-payment merely since the products are imported to China.
However, as a universal standard in supply correlation, it will be desirable to
confirm the values of the Chinese consumer earlier before step into any supply
contract
· Tariffs for imported products in China for Dairy Company (UHT)
Same
as in some various authorities, the import of products to China becomes a subject
matter to the domestic custom along with the tax administration. A number of
factors influence the “customs
clearance” necessities as well as the occasion compulsory intended for clearance;
include the price of products, the code of product along with their explanation.
Tariff charge be different based on the products and also the country of
derivation. Tariff charge also might sort up to 270%, which might able to
formulate the obtain of products that come from a foreign importers become
extremely expensive
Business
opportunities from importing to China
· Presenting new products to the Chinese market of Dairy Company (UHT)
It is claimed to be not easy to present new products to the Chinese market. The reason behind it is that, once a new product is presented to the Chinese market, it might need more than one year before the product is presented to other, slighter market places. However, when the Chinese customers already familiar with the quality of products, then it would not be difficult to the importers presenting new products in the market.
· Enhancing the potential sales skill of Dairy Company (UHT)
Exporting products to China is definitely a good step to do for all types of businesses. Once the importers are able to flood the market in their origin state, exporting products to big population country like China could give a nice opportunity for the companies to enhancing the potential sales skill. Furthermore, exporting to China could also be an approach of seeking the opportunities for franchising or even manufacture in that country as well.
· Increasing revenues of Dairy Company (UHT)
Exporting products to China could mainly create the increasing revenues to the company. The reason is mostly because of the demand from the people there which considered to be better than the demand that the company gets through the local customers. Despite the fact that local customers purchase a small number of products, the business transactions overseas frequently will demand products in a container amount which without doubt, will drag the company to increase the revenues. Furthermore, if the products from the company are measured to be exclusive or ground-breaking overseas, then the company’s revenues will able to get increase quickly in short time.
The importance of “Corporate Social Responsibility (CSR)”
when operating internationally
In
the term of tapping to the international market, the company should consider
about the social issues that might occur such as decomposable packing, campaigns
that range the public consciousness of social subjects and issues, and also
give directions shares of incomes to generous sets or exertions.
These are some samples of the marketing tactics in social responsibility. For
example, The A Dairy Company marketing team might make a promotion campaign which
inspires the customers to purchase ten packages of UHT milk versus one package;
for every single package sold, The A Dairy Company contributes one package of
UHT milk to the local homeless or vagrant housings. As a consequence of these contributions,
The A Dairy Company brands the company as socially and ethically liable, which in
the end will draw consumers who are involved in socially liable promises and the
people who desire to funding up on the welfare or prosperity of the public.
“Corporate Social Responsibility (CSR)” works side to side with
socially liable performs. For instance, the managers, directors, and stockholders
and investors should able to put in practice the ethical performances and line
in the public in encouraging the efforts of responsible marketing. Driving on
presences, the process of encouraging the deceptively globally approachable
procedures or products will point out to the consumers and make them think that
The A Dairy Company is not dedicated to social responsibility; such actions are
able to, in the end, damage the brand name along with the successful of the
company as well. The customers every so often are able to perceive over the
promotions, mottos, or also exertions made by the company which they considered
to be not open or incompetent. Even though an early venture might be elaborate
to share revenues or contribute to the people who really in need, social
responsibility in marketing is able to encourage a progressive image of the company,
which also able to suggestively influence profitability, productivity and
even efficiency as well
The A
Dairy Company must able to create an impressive public image since it is as the
sympathy of how the social responsibility reflected from the company and how
the customers will give their attentions of the projects of the company. Keep
in mind that the customers will feel proud if they will make any transactions
or shopping from the company which give assistance and support to the
community. The A Dairy Company also could consider to other ways in improving
the public image of the company. For example, the A Dairy Company could figure
out how to support non-profits companies throughout the financial
contributions, products donations and services, or even build up a solid
partnership. With broadcasting their hard work and allowing the people to see
about the humanity of the company, The A Dairy Company will increase its
opportunities to become a preference brand for the costumers
By including the “Corporate Social Responsibility (CSR)”
addicted to the brand standing tactics has turn out to be a main theory for
marketing the brand which proven by a lot of companies in the world. In fact,
there is an affluence of revisions which concentrating on the impacts of “Corporate
Social Responsibility (CSR)” intended for the big international brands
and businesses which working in “business-to-consumer” marketplaces.
Therefore, The A Dairy Company must make sure that the practice of “Corporate
Social Responsibility (CSR)” creativities draw back to the initial mission of
the company and also arrange in a line with the brand character of the company
itself. Keep in mind that “Corporate Social Responsibility (CSR)” has
made a trend in all over the world along with the purposes of the companies in
earning more profit. If The A Dairy Company able to realize the importance of “Corporate
Social Responsibility (CSR)” and put it in practice, then the company
will able to develop resilient marketing strategies about the sustainability
plans to win the competition and secure the position in the market place.
Cultural
preferences to be considered by the business
In the interior of China, speedily altering demographics, going up the profits, the spending of customers which greater than before, and also an progressively more vulnerable trade surroundings have the entire assisted to mark the Chinese market place become more and more striking to the Western companies through a variation of businesses. In the same way, decreasing transactions in their local market place has required a lot of the US along with the European businesses to transfer China decisively to the focal point of their long-term international development plans.
Tapping into
the China market place effectively could give the impression like a
very nearly incredible assignment to the overseas companies with incomplete or lack
of experience to do business in that country. Numbers of people sight China trade as furtive where the customers
obey the rules quite considerably the identical case we can find in all over
the countries around the world. Opposition is quite common everywhere.
Therefore, The A Dairy Company must put attention on the simple circumstance
that in China at the moment. There are six big tendencies form furthermost of
the country’s businesses and effort greatly of China’s influence on the Western
world. For that reason, The A Dairy Company needs to learn about these big
tendencies as the activities that happening in the Chinese market place
These activities transfer the industries on a day-to-day base. The points are not consider as income or price tag drivers which display up in the revenue announcements. Transactions, newsprint headings, governmental declarations, along with the increasing and dropping prosperity of businesses are typically signs of these five business activities, which are not characteristically planned by the expert in economy or also governmental political analyst. In detail, it seems that Chinese policies or governmental financial side are enthusiastically go over the top about by some foreign companies in China. The five business activities that are trend nowadays in Chinese market place are as mentioned below Mass manufacturing models of Dairy Company (UHT)
China is famous as the world’s biggest manufacturer, along with the statistic reported that above than $2.2 trillion in the manufacturing worth extra. Therefore, it would be risky to undervalue the manufacturer companies from China along with the profits of measure.
2. Urbanizing a billion populaces of Dairy Company (UHT)
Urbanization is debatably the greatest significant sensation influencing the up-to-date China. “Above than 300 million people have moved from the country to cities in the past 30 years, and an additional 350 million are on the way. China has 160 cities with populations of more than one million and 14 with more than five million.”
3. Increasing of Chinese customers of Dairy Company (UHT)
The fact that Chinese customers’ concentration on “value for money” indeed has motivated the growth of businesses in the Chinese market place. The urban Chinese are consider shopping activities to run into their passionate requirements, pouring a rise steeply of the request for products, foodstuff, as well as show business.
4. Money of Dairy Company (UHT)
China’s financial transactions and banking system is affecting the huge quantities of money with cumulative effectiveness along with the complexity—but then again it might not be steady. The economic amenities area is an excessive stirring figure of extraordinary funding and also the rule in national capitalism.
5. The brainpower giant of Dairy Company (UHT)
China’s industrial giants take gigantic measure, profound compartments, and also contact to great quantities of expert specialists.
Potential internationalization methods
There are a lot of entry methods which The A Dairy Company could apply to jump in the foreign market place. However these entire methods could be considered in two comprehensive methods. The first method is the “non-equity mode,” which includes of export along with the prescribed contracts. The second method is bring up to fairness method of entrance, which is recognized to consist of exclusively possessed grants and combined projects. From the entire accessible entry in the market place, the unique which delivers the lowermost hazard stage and the lowermost marketplace controller is from the import and export part. The one which claimed to be the uppermost hazard level but also the main market place regulator is measured to be predictable reappearance on venture.
The potential internationalizations methods marketing tactics that The A Dairy Company could use are:
· Generate a reliable and sturdy brand philosophy. Generating a sturdy and reliable brand that at all times give the impression at ease with to the consumers is an importance for The A Dairy Company in developing internationally. Along with the further increasing and getting higher the influenced of internet, brand arrangement has turn out to be more of a brand values. In the direction of be further precise, it has turn out to be more predominant at the moment that the brand you maintenance reproduces your values. It also able to be harmful if you settlement your brand values.
· Do marketing like if there were no limitations. Because of the production of digital display place, brands unable to at all times accept dissimilar approaches in every country. In a way, because of the internet, The A Dairy Company has to accept a marketing method which is further or a smaller amount combined.
In addition, a respectable international marketing approach fit in the entire countries from all over regions in whole over the world and match up their marketing hard work as a result. And, of course, this approach does not at all times able to shield the entire countries but then again must be practiced for specific areas.
The A Dairy
Company must be smart in choosing and practicing the international market
strategies to tap in the international market of China. The company also need
to figure out first whether the products of UHT milk will be easily acceptable
in the Chinese market place. However, the influenced of globalization has made
the Chinese consumers prefer to consume the products from other country,
especially from the United Kingdom than the local products which made from the
local farmers. This could be a special benefit for The A Dairy Company to tap
in the Chinese market and gain the success from this action. The company also
could figure out about further expansion to enlarge the business like make a
franchise in China to make it easier for the company in dealing with the
customers there. Finally, the proper should be made to make sure that the
company will get all the expected outcomes
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