Executive Summary of the advanced technology

The latest and advanced technology is the need of time. So as is the case with making the Sweden City more innovative, by the implementation, the idea conceived. It is all about the concept of Tranas City in Sweden. For the said purpose, a lot of unique things are desirable. Out of which the most important is to provide the know-how to the city residents as well as the merchants for facilitating the exchange of the information about the existing trends in Sweden. The idea revolves around creating an entertainment company in order to provide the solution to the Town. It will help to develop the tourism industry for Sweden as well as the image of the city all over the country and everywhere else. The best ones will be selected and they will be provided with a chance to make the new logo of the city. It will depict the norms and the core values of the region.

Introduction of the advanced technology in Sweden city

This business plan is based on making the Sweden city more innovative and advanced i.e., more equipped with the advanced & the latest technology. The aim behind is revolving around the concept of Tranas City in Sweden. For the said purpose, the mobile application (tranas) tends to better serve the objective. It seems to be an innovative idea for creating an entertainment company in order to provide the solution to the Town. It will help to develop the tourism industry for Sweden as well as the image of the city all over the country and everywhere else.

Product of the advanced technology in Sweden city

            The product, which the Tranas City is going to deal, is basically the T-Shirts. The uniqueness of this product relies in the idea that these T-shirts will be designed by the artists (specially the youngsters) of the city. The product creation will follow a structured follow. First of all the propositions will be called from all over the city, in the wider terms even from all over the country. Then, the young artists of the city will be invited (i.e., painter, students and the urban artists etc.) who will invest their potential for designing the city logo on the T-Shirts.

Mission of the advanced technology in Sweden city

The mission of the company is as given “to provide the knowhow to the city residents as well as the merchants for facilitating the exchange of the information about the existing trends in Sweden.”

Vision of the advanced technology in Sweden city

The company vision includes as given: “to provide the residents of the region with the unique T-shirts which emphasizes the norms and the values of Sweden”.

Objectives of the advanced technology in Sweden city

The objectives of the said company include as given:

·         To attract the artists for creating the T-Shirts (they can produce content (photos, videos, opinions, recommendations, good plans) acclaimed by potential visitors who want more and more to "live like locals" and above all "not to limit their stay experience to tourist standards "),

·         To conduct the contest among the artists,

·         To put emphasizes on the norms and the values of the region,

·         To bring caterers and sellers of whole Europe to promote, present and sell their products,

·         To mobilize residents to meet the needs of visitors and develop a culture of hospitality,

·         The inhabitants embody the destination and therefore have a vital role to play as the micro blogging platform totally dedicated to the trip,

·         To achieve the profitability within 12 months of startup,

·         To ensure the success by designing and implementing the strict financial controls for the company.

·         My Tranas promises to turn the inhabitants into reporters of the territory.

·         My Tranas wants to work with destinations and tourism companies in order to bring its experience of "coaching" of the inhabitants to make reporters and digital ambassadors of the destination, and thus produce authentic contents that reinforce the attractiveness of the destination.

Keys to success of the advanced technology in Sweden city

·         The competitive edge is to be obtained by leveraging the cutting edge technology.

·         The high quality product is to be supplied to the users in order to meet their expectation.

·         The products are to be offered at the highly reasonable prices.

·         Using the effective and careful accounting as well as the financial analysis in order to ensure the proper controls.

·         The deep consideration regarding the user’s expectations from this innovative product.

Start-up Summary of the advanced technology in Sweden city

The company will incur the expenses for start-up as given:

·         The expense for the development of the mobile application (i.e., tranas).

·         The expense for the purchase of the android phones where by the mobile application can be used.

·         The expense for the Apple Macintosh computers in order to maintain all the records and the back-up data.

·         Expense to be incurred in order to conduct the contest among the young artists of Sweden.

·         In-store computer kiosk in order to permit the customers for viewing the options for the available T-shirts.

·         The expense for the website development for providing the audience with the information disbursement along with the ordering.

·          Broadband internet connection.

·         The shelving display unit in order to display assorted graphic images on paper for easier viewing.

·         Office supply set with the chairs and other required furniture.

·         In order to lower the inventory overhead, the simple T-Shirts will be ordered from different vendors at the negotiable prices.

Competitive advantage of the advanced technology in Sweden city

In Sweden, for the purposes of the market penetration, the unique and the innovative graphic images will better serve the purpose. The most significant thing regarding gaining the competitive advantage is to design the region logo in an innovative way that is attractive for the tourism industry in Sweden. This innovative idea will make the other cities, of the country, to adopt the similar concept. The use of the prototype technology, for offering the high-resolution sublimation process for the shirts, is also expected.

Market Analysis Summary of the advanced technology in Sweden city

As far as the market analysis is concerned, regarding the concept of Tranas City in Sweden, it is highly dependent on the culture of Sweden along with the user’s expectations. The product can be more innovative based on the needs as well as the desires of the customers. As the T-shirts are to be designed by the young artists, it will make the product more demanding. Also, the use of mobile application for attracting more users towards the said product is a distinguishing feature. It will make the product more appealing in the market place. The added benefit for introducing this product is about having the vast market area to serve. The product will not only be limited to the residents of Sweden rather it will be provided in the other regions of the country (i.e., other cities and to other countries too). The distinction is made based on the logo of the T-shirts where the logo is specifically designed as per the region.