Digital marketing is the process of marketing services and products by using digital technology particularly, internet, mobile phones, digital media, and display of an advertisement. In digital marketing, the advertisement is delivered through digital channels. In digital marketing, the efforts used are electronic devices and internet services. The channels used for digital marketing include a mobile application, social media, web application, email, new digital channels and search engine (Pourkhani, Abdipour, Baher, & Moslehpour, 2019). In digital marketing, the online and offline world are both colliding the traditional devices are billboards, ovens and fridges and they will be modernized for the leverages of digital media. When comparing digital media sources, Facebook and google generate more revenues that generate digital marketing matters. Using digital marketing is important and it can reach an enormous audience in both measurable and cost-effective ways. Digital marketing uses less money as compared to traditional marketing methods. Digital marketing is used to promote products and brands online through websites. The company might use mobile technology such as smartphones, email marketing, and social media that engage the attraction of customers (Smits & Mogos, 2019). The professionals of digital marketing posses the skills and knowledge to exploit internet power. Majorly, digital marketing uses different digital mediums and tactics that can induce an impact on the potential and actual customers when they spend considerable time on the internet. Professionals in digital marketing are involved in multiple aspects of marketing. The general areas in which professional of digital marketing are involved during the process include data analytics, blogging, social media marketing, marketing strategy, marketing automation, e-commerce, brand management, search engine marketing, copywriting, content curation, Search engine optimization, mobile marketing, email marketing, and interactive technology (Pingler. com, 2016). The use of social media in business has a significant impact on development and progress of the business as it increases the productivity, improve flexibility, develop better technology, customer service as well as the enhance marketing for making the business secure. Social media allows analyze the staff, efficiency of the system, the business to speed up the production process, as well as spending the time of the staff on the business. Communication of co-workers has been transformed from the past 20 years with the advancement of numerous technologies. Using the improved digital services business can provide better customer services through online chat support services, interactive websites, and 24/7 customer services through social media (Localmarketlaunch. com, 2018). The technologies improve the customer relationship management and there are four indicators including the capability of customers effectively and deal with the customer feedback. By using digital media, the business process performance (BPP) is transformed the available inputs to the outputs. The website developed for digital marketing enhance the digital services, integrated third-party services, applications of new business, and combination of existing technologies. The tools engage customers, experts, suppliers and employees of the company (Pourkhani, Abdipour, Baher, & Moslehpour, 2019). There are several methods to measure the business process performance that include balanced scorecard, workflow-based monitoring, self-assessment, traditional business controlling parameters, statistical process control, process performance measurement system, and process monitoring in the business. Innovation in the business deal with the exchange of ideas between the workers in a company. The use of modern technology enables companies to implement systems and to keep the records safe. The process can be used and accessed internally through the correct people. The email marketing induces impact on the effective process and they directly affect the business, news, special offers, and updates (Pourkhani, Abdipour, Baher, & Moslehpour, 2019).

References of The impact of digital marketing on modern world business

Localmarketlaunch. com. (2018, 05 24). 5 ways technology can improve your business. Retrieved from www.localmarketlaunch.com: https://www.localmarketlaunch.com/business/5-ways-technology-can-improve-your-business/

Pingler. com. (2016, 09 09). How Social media can improve business performance. Retrieved from pingler.com: https://pingler.com/blog/how-social-media-can-improve-business-performance/

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 03(02), 223-244.

Smits, M., & Mogos, S. (2019). THE IMPACT OF SOCIAL MEDIA ON BUSINESS Performance. Proceedings of the 21st European Conference on Information Systems, 03(05), 01-10.