In the 1990s, the term digital marketing was first
introduced but the roots of digital marketing were in mid of 1980s. The first
introduction of digital marketing was done by SoftAd group and ChannelNet that
developed campaigns for the automobile companies. The feedback of customers is
done by the cards of magazines, floppy disks, multimedia content and promotion
of services (Ignitevisibility. com, 2019). The digital took
off for the marketing use information that is allowed to share over the web. In
1993, the first clickable banner was introduced and after some time the
HotWired advertisement method was used. The method improved the digital era of
marketing. In 1994, the gradual shift was observed for new technologies and in
the same year, Yahoo services were introduced in the market. In 1996, the
ranking of search engines as well as tools including Alexa, HotBot, and LookSmart
was increased. In 1998, Google was introduced with Microsoft MSN search engine.
During the 2000s the digital marketing became more prominent by the
proliferation of devices, capability, and asses to the digital media. The
digital marketing world faced a steep surge in 2006. In 2004, internet
marketing and an advertisement were brought to $2.9 billion. Social networking
sites were then merged and MySpace was the first social network (Monnappa,
2019; Webber, 2013). After that Facebook opened the doors
of opportunities for the brands, business, and product marketing. In 2004,
internet marketing and internet advertisement generated almost $3 billion. The
owners of social media and Google had released AdSense services that provide
opportunities to the publishers and business owners to monetize the product. In
2005, the important milestone of digital marketing was reached in the form of
YouTube. In 2006, the sales of Amazon reached $10 billion marks (Dahnil, Mizal, Langgat, & Fabeil, 2014). After that, Twitter
was launched as another important channel of social media. One year after that
Tumblr was launched and it became a marketing source. The advertisement
strategy was used to generate the digital content for the customers. In 2010,
the digital advertisement was improved, and growth led to the high
advertisement. Digital marketing is often related to internet marketing, online
marketing, and web marketing (Pourkhani, Abdipour, Baher, & Moslehpour, 2019). The digital
marketing term shows the popularity of companies and product in certain
countries. During 2011, the social media channel appeared as google+, Facebook,
and Twitter that play an important role in digital marketing. After the year
2013, USA online marketing becomes prevalent through web marketing and in UK
digital marketing become more common term. According to the recent analysis, in
the world, more than 170 million users use social media with working professionals
for digital marketing. During 2014, the advertisement strategy used the latest
technology known as accelerated mobile pages (AMP) (Swati, Anantwar, & Bagde, 2012). The social media
usage increased for the digital marketing of product and according to the
statistical analysis of online activities of American it was observed that
average American spends 37 minutes on social media. In these users, 99% of
digital marketers use Facebook, 69% use Pinterest, 97% use Twitter, 70% use B2C
marketing, 59% use Instagram, and 67% use Twitter. The users show 83.8% of the
luxury brand. The top three social networking sites that are mostly used by
marketers for digital marketing are Facebook, Twitter, and LinkedIn (Smits & Mogos, 2019). Social media
marketing is affecting the new business practices that involve the services,
ideas, information, marketing of goods, and business through social marketing.
Social media marketing allows SMEs to deliver the services under the proper
information through the web-based technologies, leverage mobiles, data
manipulation, brand popularity, and financial investment of SMEs (Dahnil, Mizal, Langgat, & Fabeil, 2014)
References of Background of The impact of digital marketing on modern world business
Dahnil, M., Mizal, K., Langgat, J., & Fabeil, N.
F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia
- Social and Behavioral Sciences, 148(01), 119-126.
Ignitevisibility. com. (2019). WHAT IS DIGITAL
MARKETING? (FULL HISTORY) . Retrieved from ignitevisibility.com:
https://ignitevisibility.com/what-is-digital-marketing/
Localmarketlaunch. com. (2018, 05 24). 5 ways
technology can improve your business. Retrieved from www.localmarketlaunch.com:
https://www.localmarketlaunch.com/business/5-ways-technology-can-improve-your-business/
Monnappa, A. (2019, 11 21). The History and
Evolution of Digital Marketing. Retrieved from www.simplilearn.com:
https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
Pingler. com. (2016, 09 09). How Social media can
improve business performance. Retrieved from pingler.com:
https://pingler.com/blog/how-social-media-can-improve-business-performance/
Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour,
M. (2019). The impact of social media in business growth and performance: A
scientometrics analysis. International Journal of Data and Network
Science, 03(02), 223-244.
Smits, M., & Mogos, S. (2019). THE IMPACT OF
SOCIAL MEDIA ON BUSINESS Performance. Proceedings of the 21st European
Conference on Information Systems, 03(05), 01-10.
Swati, K., Anantwar, G., & Bagde, K. G. (2012).
Data Integrity and Security in Cloud. International Journal of Advanced
Research in Computer Engineering & Technology, 01(07), 80-84.
Webber, R. J. (2013). The evolution of direct, data
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