It is important to have an evaluation of business environment before as well as after the implementation of digital marketing to measure the impact of digital marketing in a business environment. The use of digital marketing for the marketing of product and services has changed and developed since the 1990s and 2000s. The social media statistics have proved the significance of digital marketing in business (Cave, 2016; Benady, 2014). The business of old-time required more leverage sites such as LinkedIn, Facebook, and Twitter to improve the competition. According to the statistical analysis of 2019, around 3.2 billion users of the globe are using social media and about 42% of the total population is using social media. Different companies can use social media to access customers and users. The reports of the United States show that 68% of adults have a Facebook account. The active social media users are exposed to 48.2% Baby Boomers, 90.4% millennials, and 77.5% generation X. The interesting research of recent development of social media in the marketing process shows that users spend some time around 2 hours on social media account (Pourkhani, Abdipour, Baher, & Moslehpour, 2019). 73% online marketers agree the efforts for implementation of social media strategies for the effective business. 2 million business users promote their services as well as products through Facebook advertisement (Dahnil, Mizal, Langgat, & Fabeil, 2014).

Social media advertisement of product and services is a building block of business that is increasing and growing fast as compared to the previous strategies. In 2005 social media network was launched and it was used to manage 9.16 B revenues during 2017. Different successful experiments of digital advertisement are associated with the real-time performance analysis, lower ad costs, as well as targeted reach, (Dahnil, Mizal, Langgat, & Fabeil, 2014). When comparing with the old and traditional methods of marketing the digital media is low cost. The advertisement through radio and TV, social aids is dependable, but it is also cheaper. The users of social media are engaged in various social media channels (Benady, 2014).

References of Business environment comparison of the impact of digital marketing on modern world business

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