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About the global
e-book markets (Wischenbart, et al., 2014), the global e-book seems an
only large part of the world, which is used to frame the status, condense,
summarize, and strategic perspectives. This report is made in the sense of
emerging the economies such as India, Russia, China and Brazil through e-book,
large and small publishing markets data is provided for example, Poland,
Lithuania, Denmark, Sweden, Italy, Bulgaria, Slovenia and many more. These
types of report covers different types of statistical data in different
countries and provides the material to the legal globalized companies such as
Nobel, Kobo, Google, Barnes, Amazon, Apple. It is studied that the e-book has a
lot of presence in the market, which is also mentioned in the global e-book report,
in the year of 2014 and it is also seems that some markets are driven by the
e-books which seems in the United Kingdom and in United States. The
transformation of the entire ecosystem of readers, books and authors are now
started by the e-book. It is also predictable with help of the e-book that the
transformation of the publishing and book will progressively transform
readings. Several paragraph of this report is characterized through Lithuanian
e-book.
It has also
studied about the production of digital content in the OECD, which is also
known as the Economic Co-operation and Development. On another had figures are
collected which shows that first there is a very small portion of the e-book
available calculated as the totally 1% in the year of 2010. It is calculated
with help of book sales through outside the United States in most OECD
countries. The recent dramatic growth rate in the markets of OECD for e-books
is accentuated. From the recent figures and from the report of the industries,
it also seems that the printed book demands of e-book are increasing rapidly.
The analysis shows the marketing if e-book is not standardized. There are
different types of markets situation in which the categories of the books are
included such as reference, professional, trade, education etc. digital content,
which is used, is different according to across age groups and countries.
Whereas, it seems that the individuals of the European and North America are
using the e-books on the tablets and using the e-readers. The individuals of
japan use the e-books almost on their phone or mobiles. Through the report
different questions are raised in which the major one are the what is the
process of showing the e-books in different libraries universities and school,
another question is what is the process of making the e-book more interested to
the readers by adopting the compatible and features standards. Through this it
also seems that the statistical data of e-book is consenting government to
focus the different impacts of the e-books that how the e-book are affecting on
the market players and on the market through the industry of books.
Aptra is known
as the digital media and content production company. In 2012, this company
introduces their fourth e-book of annual survey of the publishers through which
the vision of the production and business practices and re-book publishers in
the United States are showed (Aptara and PW, 2012),. From the releasing of in
2012 and in results of 2012, that there are available 4 out of 5 publishers in
the United States of America who publish the e-books. The majority of the
publishers in the United States of America produced about 505 of their tiles as
e-book whereas on the other hand it also seems that half of the total
publishers use the titles as e-books more than the 75% (Aptara and PW, 2012).
Book Net Canada
which is known as the non-profit organization, in the year of 2014 they
revealed that the different types of publishers are publishing the e-books in
the Canada in which 89% are of the small publishers, 88% medium sized and 100%
of large publishers are making the tittle of e-book in their production
industries. Adding more, other publishers are also focussing to make the e-book
tittle in the near future. The main reason, which seems with respect to making
the e-book tittle, is to cover and attain the attraction of the markets and
sell more and more books according to the e-book tittle. It is also seems that
the 23% of the producers are not getting interested in the production of the
e-book whereas, 99% of the publishers are making and producing the e-book and
rest of the publishers are planning to
make or produce the e-book in the future. Audio is the popular and best
enhancement for the publishers to add in the e-book whereas video is considered
less than the audio.
The year 2013
edition of the PA statistics Yearbook showed the print and digital sale of the
book from the year of 2009 to the year of 2013. From the studies, it is showed
that there are 195 of increase in the growth of the e-books. The individuals of
digital sales represents that there are 155 of the UK publishers who sales the
e-book. According to Clee and Mollet (2014), in the year of 2013, in United
Kingdom, there are approximately 184,000 books tittles published; in which
there are, approximately 60,000 are of e-books. This report showed that the
e-book publication is rising rapidly in the sense of 5,000% from the year of
2009 to 2013. Adding more it seems that the professional and academic publishing
are performing strongest digital score as the there is an increase in the sale
of the e-book which is doubled than that were in the year of 2009. The sales of
the United Kingdom increases by the 6% through the year of 2009 and in the
increment in the sales are happened when there is a market shift from print to
digital, in this period the physical sales is decreases by the 6.3% whereas the
digital sales increases up to 306%. The increment in the digital sales is
increased from 4% of publishers whereas the total business is increased by the
15% in that period.
According to
Börsenverein (2014), in 2013, were produced by some of the German publishers,
which are estimated to be 12% more as compared to the last year. Now e-books
are offered by all famous publishers. E-books are offered in cheap prices than
the latest printed version by 85% of publishers that means offering the e-books
in half prices of the printed version. Soft watermarking uses by almost
two-third of publishers and those results in the decrease of management of had
digital right. For the facilities of readers, e-books are currently offered
almost 80% of the bookshops, which is approximately six present, estimated to
be more as compared to 2012. E-books are currently offered in different types.
It is studied that out of hundred present, 15% of e-books comprised of
schoolbooks, 35% comprised of trade books and forty-nine present comprised of
general type. E-books are sold on a higher level through online bookstores.
Moreover, sales channels are used by almost 74% of publishers, which is more
than 2012. By the three factors of device, availability and price, it is
determined that the ability of market of German e-book changes from leap to
digital concluded by the authors. Almost 40,000 titles comprised in German
language are found on the platform of Liberia, which is known to be the largest
distributor of German e-books (Börsenverein des Deutschen Buchhandels, 2014).
In 2014, a
report is issued by the group of consultancy KPMG in France. It is stated in
the report that including almost all largest publishing houses, e-books are
offered by 62.5 present of publishers (KPMG, 2014). For the next three years,
of which 52 present of the people are going to do so. Some books are produced
in only digital format without a printed version by twenty-sic present. E-books
are rare due to multimedia content. E-books are always enriched stated by 2.9 present
of the publishers. Furthermore, e-books are often upgraded reported by 8.6 present
of the publishers. About 18 present of video and 14.3 present of video are
added by 23 present of the respondents. The production of books outsourced to
other actors by sixty-three present of the publishers. Books are produced
internally by 31 present of the publishers. For counteracting the piracy,
watermarking used by 35 present of publishers and DRM use by 43 present of the
publishers. According to the statements of publishers, they are inefficient as
security measures do not use by one third of the publishers. Lack of
interoperability between formats and platforms, technological difficulties,
obtaining the digital rights for material, fear to lose control to the Internet
giants and price are the main barriers are discovered by the publishers.
Releasing the repackage edition towards coming events and holidays or creating
the free chapter of time writer and creating the editorial calendar of
year-worth is a great idea. The visitors of conference have a lot of time to prepare
for the event and they are assured by the Pub on guide launched by the SEJ. It
becomes easy for the writers that they can collect all those quotes related to
the event, publishing the whitepaper, separate case study could be create and huge
takeaways could be pick by writers.
Literature
Review on E-book Marketing
According to Jensen (2016), advertisements
could be possible with the help of social networks. Only Facebook can promote
the e-book better than anyone else can. Readers select their constraint budget
and Facebook can play a significant role in promoting the ads of e-books. It
could enhance the availability of e-books. It is more convenient and prefers to
monitor the campaigns within one dashboard by using Café, continuous promotion
and advertisement of e-book through Google and Facebook. Furthermore, Writer
can also add all the information regarding the books to the Facebook page of
the writer and on the websites. It can play a positive role in the success of
writer’s product by continuously feeding and increasing the cycle. In these
days, it is understood that not all the people can take benefit from online
sites like Amazon. By promoting and advertising, the book on Facebook and
Google through ads results in generating more revenues in this competitive
world
Boxwell & Boxwell (2011), e-books
can also be published on Amazon for free in order to get revenue of ad and
exposure. By posting on Amazon, the writer can in touch with number of
brilliant readers. There are many types of influencer marketing. The writer can
link with different readers and writers in the community of writer by using
Twitter. Through Twitter, the writer can make a contact with different
communities of reader and writer. The writer can also get feedback and
suggestions about book by giving them copies, which is free of cost before the
release of book. The writer can also get the information about the quality and
value of the books through the reviews. By offering goods rates and better
quality of products, the writer can also develop a relationship with the
writer’s community
According to Myring (2014), without any distinction of
being an author is a passionate initiate resume editor otherwise a well-known
associate of the author’s community dissemination toward an individual of the
stinkers, for the author, no one is available to make authors’ figure. (Except
author appoint an advertiser, other than, it is not concerning compensated
explanation at present). Construction the correct writer variety assists the
author to differentiate as of comparable writers plus to determine a link among
the author’s audience still earlier than authors’ volume is away. Be aware to
the entire thing author position on the public network be able to be used for
or else in opposition to the author: authors’ supporting estimation, author’s
preferred publication plus the regularity of infant creature footages each
indicates well founded on that author’s latent audience are obtainable to
evaluate author. Seeing as the public are obtainable to evaluate the author at
least, it is good for the author to get issue hooked on authors
dispense. It is to make an author’s sheet soonest (in addition to staying
author’s private outline ) as a result of the author however not make
unfriendly any person basis on what author’s position (except authors wonderful
just like J.K. Rowling). Furthermore, the author’s does not make the author’s
friends crazy through frequently arrogant concerning author’s latest volume.
(Those authors have to do, by the way, while having written a volume is a huge
accomplishment)
Baney (2013) stated that if author represents himself or
herself, it assists while leaving on an expedition and even as script author’s
volume: author just like a writer has an initial position, needs to conquer
handicap to attain author’s aim. At what time the author is going to marketing
their personalities actually they are going to marketing their stories. This is
very helpful for the author’s audience to find a connection between them. The
bookselling is not begun at what time their story is in the market. It does not
still contain to begin subsequent to the author include author’s volume. The
author is able to (as well as suggested to) begin supporting just the once
author in progress script. Or else the author finished positively through
crowds of annoying likely audience. Does the author contain sketch and
scribble? The present is no one that would not similar to observe a number of
“in rears the scene”. Create hope and raise concentration, resolve whole repay
afterward, once the writer’s book is out
According to Burgers (2007), the author could not
be expected by the audience to discover as well as keep in mind the author but
the author uses multiple sobriquets along with images all over the place. Frame
up Facebook sheet, pay money for an exclusive area surname (author be able to
obtain single for actually inexpensive), make author’s symbol and signs. It is
very essential that authors may similar pictures; moreover, authors may invite
an advertiser to do it by himself. Like, if author make any piece of writing,
just as adding images with author’s signature. Each individual is interesting
in having a get together and so does the audience of authors. At the time of
launching author’s publi8cation, there is a valid chancel to meet author’s
hidden desires in the content. At this stage, it is
important to use carefully the list of email to invite every that can be
accessed through email. For this process, it is important to ensure that the
writer has ready merchandise. To launch a reading night it would be a great
idea if writer also invite other writers. This idea could be effective as he
can communicate with others about the idea of his book and can share
information with them that would give fame to his work. In case, if the writer were
living far from the urban area then it would be hard for the write to invite
other writer to get their support
Fortunately, Facebook like social networks have made it possible to
communicate with others without physically being with them. Subsequently, the
article is focused on to explain that how to organize an FB party. With this
platform, the writer does not need to market his book in past manner by
spreading his book under a tunnel but through the social network; he can access
large audience in short time. To produce effective results, the writer just
needs to find the potential people who take interest in book similar to the
writer’s book title. Therefore, the writer has to focus on the marketing of the
book by talking with the people that have interest in the filed the writer’s
book. Among some of the famous marketing strategies, crating personas is also
considered as a good one and through this strategy the marker focus on the
potential and ideal customer that can purchase the potential book. To develop
ideal customer persona the writer has to collect some information such as by
noticing the name of the potential person, his profession, his marketing
material and others
Subsequently, to deliver effective communication, the writer has to
understand that to communicate and to convince different audience there is need
to use different sources and channels of communication. On the following stage,
if the writer is writing a cook book them he should target the potential people
by visiting different recipe sites and blogs as well as by targeting the social
pages of relevant title. One of the suggestions for the writer is to visit
Goodreads.com. In some cases, the social networks works really good but in
other cases, it is possible that it does not work all the time because the
writer might need to target a large audience but the laws related to target a
large number of audience might appear as a resisting element. Moreover, the
social circle should also be considered for the for the marketing of the book
because the Words of Mouth is regarded as the most economical and most result
oriented marketing strategy therefore, meeting with the friends and families on
the café, restaurants, schools, colleges and at other public area pose great
potential to market the book
According to Macho (2018), it would be great to recall the old customers because a satisfied
customer not only purchases himself but at the same time, he also recommends
others to purchase the writer’s book. After selling some books, if people find
the book to have good material then automatically they will do the publicity of
the work and results would be in great favour of the writer. To make the book
more interesting, it is recommend to the writer to proofread it as well request
other good writers to have looked on the book to add some perks. The writer
should also focus on the fact that there should be an attention grabber in the
form of a brief introduction of the writer as well about the book. It would be
helpful for the reader to make an idea that what kind of information he can get
in the book. Following this, introducing a blog on the social networks about
the book would be a great idea to attract the readers. In this way, the
info-graphics can work well as a picture worth thousand words therefore; the
blogs should describe some ideas of the book in the form of info graphics.
Following this, the appropriate marketing of these info-graphics would work as
a source of quick communication as it could help the readers to understand that
what is aimed by the writer to communicate. Inauguration of book ceremony
always has great importance to create awareness among the people about the
content and its usefulness for them. Giving book as a gift to some famous
celebrities would also work well as they can work as an ambassador for your
book by telling others about the book. Moreover, the social networks marketing
should not be ignored as it has immense scope as it allows the marketers to
attract a large number of people and tell them about the message he is aimed to
deliver through the book
Authors
hold an approach to a huge collection of tools, and it is all within the
author’s grasp. It is important that the writer gets to the real-time market
place and make use of everything from market writer summons to the social
network. Advertising an e-book is concerns to providing according to the
desires of specific viewers, and this refers to despite type. Creative writing
is all about providing to the desires and requirements of the viewer. With
regard to a viewer or reader, a fair balance lies among “I never heard about
that” and “I’m weighed down” authors should hit such points. Authors should
carefully depict possible viewers to the contents of the author’s publication
and get them out to purchase it. Under numerous different means, this can be achieved
easily
However,
the point is to produce a fair collection of commercial from corner to corner
numerous different display places. The primary display place to concentrate on
is email. In the public’s view, advertising through email is valedictory;
however, this type is progressive. A huge number of means can be used to take
emails for an advertising operation, together with diverse arrangements of
formats. Make a commercial that is attractive and pleasing. It must have a
stretch or section from the e-book that sticks out or a re-examine that is
outstanding. It must display case the greatest piece of the publication, as
well as upholding a stylish work that corresponds with the wrap fine art. An
additional well-liked display place to utilize is blogging area
Authors
are required to make a writer website in order to gather all of the
author’s work in one essential place. Getting a webpage to encourage the public
to know what kind of person the author is, which is attractive and interesting
for upcoming viewers. It is essential for them to attach to the writer’s deep
feelings just for understanding what the writer wants to say. In spite of
everything, consistency has played an important role in advertising things. The
main advantage of getting a webpage in your hand is to communicate directly and
get responses of your own. Like, if there is a part for comments on the web
page, all the time be ready to reply to every response that is placed in the
comment section. It is very essential to uphold consistency just to make a
permanent impact and eventually creating a bond between the writer and viewer.
Through a webpage, you always have a chance to gather a new audience. Thus,
Social networking has played a key role in this regard
Now
a day, social networking assumes to be a massive and huge place for marketing.
Social networking update how people work together to advertise their things
online. A number of social networking devices are used under which the author
can promote his works. Authors must concentrate on the most famous three
paradigms of social networking, and these include Integra, Facebook, and Twitter.
These three paradigms are mainly assumed the best place for advertising any
material. Advertising from these three social networking means, you achieve
half of your goal already. Twitter will be wholly used for pasting miscellaneous
items from the publication to pull the author’s viewer out to purchase full
collection.
The Twitter can also be used for live question and answers sessions and
interacting with fans. On the other
hand, Facebook can be used for conducting interviews as well as sharing larger
contents like links to blogs and websites. However, it is important to ensure that
the shared link brought the Facebook users to the original product of the
writer through direct link of the website or book of the writer at its market
place. Moreover, Integra is an effective tool to shows the personal and human
side of the writer. In this way, the writer can share an interesting and
fascinating artwork with the followers to increase the sales of the book.
Moreover, a writer can also post routing activities, challenges so that the
people can relate themselves with the writer, and create a sense of harmony.
Social media is considered as an effective medium for building relationship
with diversified people across the national boundaries. The social media
enables the writer to be reachable and relatable for the public hence, the
reader will trust the writer. In this way, the writer can develop log lasting
relationship with its readers on the base of this trust
The writer can also use paid advertisement for the promotion of the
books. Although, it incurred considerable cost but at the same time, it spread
awareness about the book, create, and expand the fan base. Therefore, the
writer must consider the paid advertisement to boost its marketing campaign in
more professional and effective manner. Moreover, writer should ensure that the
ads must be seen on the platform where the potential readers are most likely to
visit on regular basis. Paid advertisements are effective and handy but the
work of mouth can be even more effective. Therefore, the readers must be
encouraged to talk about the book of the writer on different social media
platforms. Hence, this discussion will serve the purpose of free advertisement
for the book. Consequently, numbers of online tools are available that a writer
can use to increase the sales of the book. However, the effectiveness of these
online tools depends on its use in the marketing campaign. Moreover, by making
effective use of these tools the writer can achieve considerable advantages by
improving its marketing campaigns. Generally, the e-books or the self-published
e-books are not expected generate considerable profits. Therefore, the writer
must not give free e-books to the readers. However, if it is intended to give
free e-books to triggers the sale and achieve positive results the writer must
do it for limited time and limited readers
References
of E-book Publishing and E-Book Marketing
Aptara & Publishers’ Weekly. 2012. Revealing the business of
eBooks: the fourth annual survey of eBook publishers. Falls Church, VA: Aptara Corporation.
Retrieved from http://www.webcitation.org/6VgCDmGA3
Baney, K., 2013. 10 Keys to Ebook
Marketing Success. s.l.:Karen Baney.
BookNet Canada., 2014. The State of Digital
Publishing in Canada 2013. Toronto, ON. BookNet Canada. Retrieved from http://www.webcitation.org/6Vg87yJIW
Börsenverein des Deutschen Buchhandels., 2014. Verankert im Markt – das
E-book in Deutschland 2013. [Anchored in the market – the e-book in Germany 2013.] Frankfurt
am Main, Germany: Börsenverein des Deutschen Buchhandels. Retrived from http://www.webcitation.org/6XGTjjZrK
Boxwell, M. & Boxwell, A., 2011. Make
an EBook: The Complete Handbook for Creating, Marketing and Selling EBooks
Successfully. s.l.:Greenstream Publishing.
Burgers, W., 2007. Marketing revealed:
challenging the myths.. s.l.:Springer.
Clee, N. & Mollet, R., 2014. PA
statistics yearbook 2013. London: The Publishers Association.
ePaveldas (n.d.) Presenting works of the
Lithuanian classical literature online. Vilnius: ePaveldas. Retrieved from http://www.webcitation.org/6Y1xbEQPk
Jensen, C., 2016. Ebook Marketing 101:
Secret EBook Marketing Strategies to Boost EBook Sales and Make More Money. s.l.:CreateSpace
Independent Publishing Platform.
KPMG. 2014. Baromètre 2014 de l'offre de
livres numériques en France. Retrieved from http://www.webcitation.org/6Vg9wWswT
Lovett, A., 2016. How to Create an
E-Book Marketing Campaign. [Online]
Available at: https://anitalovett.com/2016/03/05/how-to-create-an-e-book-marketing-campaign/
Macho, Z., 2018. Ebook Marketing Tips
That Work – 6 Strategies You Can Follow. [Online]
Available at: https://publishdrive.com/ebook-marketing-tips/
Myring, S., 2014. Complete Digital
Marketing eBook: Learn How To Do Digital Marketing. s.l.:Molchester Digital
Marketing.
Organisation
for Economic Co-operation and Development and Goslin, L., 2012. E-books:
developments and policy considerations. OECD Publishing.
Smarty, A., 2018. How to Effectively
Market Your eBook. [Online]
Available at: https://smallbiztrends.com/2016/12/ebook-marketing.html
Wishenbard,
R., 2014. Global eBook: A report on market trends and developments. Update
spring 2014.
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