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Identification and explanation of the function of digital marketing

Category: Marketing Paper Type: Report Writing Reference: APA Words: 600

The social media ads reach the targeted prospect and it allows the companies to work well. Social media is a powerful tool that is used to grow brand awareness and improves the business for competitors (Monnappa, 2019). On the other hand, the use of social media in the marketing process has increased brand awareness. The factors affecting brand awareness through social media consider factors such as search of an audience, use of visuals, create conversation, measure the efforts, and develop the authority. The use of social media for advertisement increase inbound traffic. Inbound marketing is an effective way to generate the brand image and advertisement of brand. By using social media, diverse marketing efforts can be reached with a versatile customer base (Samuel & Sarprasatha, 2016).

System specifications and function of The impact of digital marketing on modern world business

The traditional advertising services reach the target audience through social media. The use of digital marketing improves search engine optimization (Smits & Mogos, 2019). The social media marketers develop a connection between search engine optimization and social media. It is possible to measure and evaluate the importance of social media in working and business. The search engine optimization improves the chances of finding services and products through the web search. It is the property of social media services to dominate in the life of the user (Benady, 2014). Social media properties are dominating to connect the customers with the service providers. Social media and digital marketing are generating a pathway for business development. Digital marketing applications and software include community building, social media management, content marketing, and automation. The most common social media management application is Hootsuite, Optimove, and Marketo. The hardware system and tools required for digital marketing comprise display retargeting, paid social media, programmatic advertisement and organic social media (Benady, 2014)

References of Identification and explanation of the function of digital marketing

Benady, D. (2014, 09 29). How technology is changing marketing. Retrieved from www.theguardian.com: https://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media

Cave, J. (2016, 05 14). Digital Marketing Vs. Traditional Marketing: Which One Is Better? Retrieved from www.digitaldoughnut.com: https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

Dahnil, M., Mizal, K., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148(01), 119-126.

Ignitevisibility. com. (2019). WHAT IS DIGITAL MARKETING? (FULL HISTORY) . Retrieved from ignitevisibility.com: https://ignitevisibility.com/what-is-digital-marketing/

Localmarketlaunch. com. (2018, 05 24). 5 ways technology can improve your business. Retrieved from www.localmarketlaunch.com: https://www.localmarketlaunch.com/business/5-ways-technology-can-improve-your-business/

Monnappa, A. (2019, 11 21). The History and Evolution of Digital Marketing. Retrieved from www.simplilearn.com: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

Pingler. com. (2016, 09 09). How Social media can improve business performance. Retrieved from pingler.com: https://pingler.com/blog/how-social-media-can-improve-business-performance/

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 03(02), 223-244.

Samuel, B. S., & Sarprasatha, J. (2016). Entrepreneurship in Social-Media Services in Oman – A Socio-Economic Scanning of the Sultanate. Asian Social Scienc, 12(04), 138-145.

Smits, M., & Mogos, S. (2019). THE IMPACT OF SOCIAL MEDIA ON BUSINESS Performance. Proceedings of the 21st European Conference on Information Systems, 03(05), 01-10.

Swati, K., Anantwar, G., & Bagde, K. G. (2012). Data Integrity and Security in Cloud. International Journal of Advanced Research in Computer Engineering & Technology, 01(07), 80-84.

Webber, R. J. (2013). The evolution of direct, data and digital marketing. Journal of Direct Data and Digital Marketing Practice, 14(04), 291-309. 

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