The
social media ads reach the targeted prospect and it allows the companies to
work well. Social media is a powerful tool that is used to grow brand awareness
and improves the business for competitors (Monnappa, 2019). On the other hand, the use of social
media in the marketing process has increased brand awareness. The factors
affecting brand awareness through social media consider factors such as search
of an audience, use of visuals, create conversation, measure the efforts, and
develop the authority. The use of social media for advertisement increase
inbound traffic. Inbound marketing is an effective way to generate the brand
image and advertisement of brand. By using social media, diverse marketing
efforts can be reached with a versatile customer base (Samuel & Sarprasatha, 2016).
System specifications and
function of The impact of digital marketing on modern world business
The
traditional advertising services reach the target audience through social
media. The use of digital marketing improves search engine optimization (Smits & Mogos, 2019). The social media
marketers develop a connection between search engine optimization and social media.
It is possible to measure and evaluate the importance of social media in
working and business. The search engine optimization improves the chances of
finding services and products through the web search. It is the property of
social media services to dominate in the life of the user (Benady, 2014). Social media properties are dominating
to connect the customers with the service providers. Social media and digital
marketing are generating a pathway for business development. Digital marketing
applications and software include community building, social media management,
content marketing, and automation. The most common social media management
application is Hootsuite, Optimove, and Marketo. The hardware system and tools
required for digital marketing comprise display retargeting, paid social media,
programmatic advertisement and organic social media (Benady, 2014)
References of Identification and explanation of the function of digital marketing
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