The statistical analysis shows that digital marketing applications have a significant impact on the economy of Oman. The previous researches show that Omanis prefer the search services before taking the services of any company. The support of services is mainly through the searches of Google and other popular sites in Oman. The survey results about the popular websites of Oman during May 2016 shows that the most popular services are Omantel.om, Olx.com.om, Timesofoman.com, Squ.edu.om, Shabiba.com, Google.com.om, Moe.gov.om, Bankmuscatonline.com, S-oman.net and Kooora.com,(Webber, 2013). Besides the search engines, Oman is using different e-commerce sites. In 2013, Arab Advisors Group conducted research survey and analyzed that the search engines of Oman in 2014 were holding 94% of the market shares and these search engines include Google.com, Yahoo, and Bing.com (Istizada. com, 2019). The important parameter to measure the level of digital skill in organizations is to measure the effect of social media usage. One of the important reasons that companies use social media is the lack of organizations. Digital marketing can be used to measure the capabilities of organizations. The lack of digital skills in the customers and employees can reduce the growth of the business. The Digital Maturity Assessment survey of Oman shows 50% of companies of Oman are lacking the social media and 90% of companies are not considering the areas of skills. The lack of skills in the regions is reducing the benefits. With the development of technologies, quality of services, and improved online services it is becoming easier to generate the profits (Dahnil, Mizal, Langgat, & Fabeil, 2014). The analysis of social media shows marketing and sales, knowledge transfer, and customer profiling that offer skilled human resources. The online marketing companies, creative agencies, and digital media agencies are generating profits for the company. The online services enable to have improved social media strategy planning and development, marketing with the social media platform, and competitions and campaigns of services (Monnappa, 2019; Samuel & Sarprasatha, 2016).

References of Role of digital marketing applications in the economy of Oman

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