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Effect of using digital marketing on Oman of The impact of digital marketing on modern world business

Category: Marketing Paper Type: Report Writing Reference: APA Words: 650

The social media services can be used to collect the customer inputs and marketing plan. The levels of satisfaction on marketing are different based on the use of marketing tool and driving of growth and sales. Oman has certainly made progress by the digitalization of services and use of social media in the government agencies (Monnappa, 2019). The studies revealed that 46% of the ministries of Oman were adopting social media for marketing purpose. The growing global trend of using social media has increased in the brands of Oman. According to the 2015 analysis, the learning stages and social media services are increased in Oman. The analysis of Social Bakers during 2015 listed the top five brands of Oman that use different digital marketing services (Dahnil, Mizal, Langgat, & Fabeil, 2014). Top 5 brands of all types of services are mentioned below in the table,

Social media

Top five Brands of Oman 

Facebook

1.       Oman Air

2.       Ooredoo Oman

3.       Oman Air Arabic

4.       City centres

5.       Omantel

Twitter

1.       Omantel

2.       Ooredoo Oman

3.       Oman Air

4.       Bank Muscat

5.       Sohar

You tube

1.       Nawras 1500

2.       Toyota Oman

3.       Bank Muscat

4.       Omran SQOC

5.       Kia Oman

Conclusion of The impact of digital marketing on modern world business

The objective of the present work was to measure the effect of digital marketing on business growth. The analysis compared old traditional methods of marketing with new technologies that can be used for advertisement. The use of social media like Twitter, Facebook, YouTube, as well as Instagram increase the growth of the business across the world. Further analysis considered the influence of digital technologies on the economy of Oman. The report shows that Oman is growing at high speed. The social media platforms are widely used in Oman for the advertisement of services and products. The development of competitions and social campaigns improve business profits. The social media monitoring process generates a convenient environment for customers and service providers. The present research can be summarized as improved digital marketing can produce effective outcomes for the company in the modern world business.   

 References of Effect of using digital marketing on Oman of The impact of digital marketing on modern world business

Benady, D. (2014, 09 29). How technology is changing marketing. Retrieved from www.theguardian.com: https://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media

Cave, J. (2016, 05 14). Digital Marketing Vs. Traditional Marketing: Which One Is Better? Retrieved from www.digitaldoughnut.com: https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

Dahnil, M., Mizal, K., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148(01), 119-126.

Ignitevisibility. com. (2019). WHAT IS DIGITAL MARKETING? (FULL HISTORY) . Retrieved from ignitevisibility.com: https://ignitevisibility.com/what-is-digital-marketing/

Istizada. com. (2019). Oman Digital Marketing Country Profile. Retrieved from istizada.com: http://istizada.com/oman-online-marketing-country-profile/

Localmarketlaunch. com. (2018, 05 24). 5 ways technology can improve your business. Retrieved from www.localmarketlaunch.com: https://www.localmarketlaunch.com/business/5-ways-technology-can-improve-your-business/

Monnappa, A. (2019, 11 21). The History and Evolution of Digital Marketing. Retrieved from www.simplilearn.com: https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

Pingler. com. (2016, 09 09). How Social media can improve business performance. Retrieved from pingler.com: https://pingler.com/blog/how-social-media-can-improve-business-performance/

Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science, 03(02), 223-244.

Samuel, B. S., & Sarprasatha, J. (2016). Entrepreneurship in Social-Media Services in Oman – A Socio-Economic Scanning of the Sultanate. Asian Social Scienc, 12(04), 138-145.

Smits, M., & Mogos, S. (2019). THE IMPACT OF SOCIAL MEDIA ON BUSINESS Performance. Proceedings of the 21st European Conference on Information Systems, 03(05), 01-10.

Swati, K., Anantwar, G., & Bagde, K. G. (2012). Data Integrity and Security in Cloud. International Journal of Advanced Research in Computer Engineering & Technology, 01(07), 80-84.

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