The
social media services can be used to collect the customer inputs and marketing
plan. The levels of satisfaction on marketing are different based on the use of
marketing tool and driving of growth and sales. Oman has certainly made
progress by the digitalization of services and use of social media in the
government agencies (Monnappa, 2019). The studies revealed that 46% of the
ministries of Oman were adopting social media for marketing purpose. The
growing global trend of using social media has increased in the brands of Oman.
According to the 2015 analysis, the learning stages and social media services
are increased in Oman. The analysis of Social Bakers during 2015 listed the top
five brands of Oman that use different digital marketing services (Dahnil, Mizal, Langgat, & Fabeil, 2014). Top 5 brands of all
types of services are mentioned below in the table,
Social
media
|
Top
five Brands of Oman
|
Facebook
|
1. Oman Air
2. Ooredoo Oman
3. Oman Air Arabic
4. City centres
5. Omantel
|
Twitter
|
1. Omantel
2. Ooredoo
Oman
3. Oman Air
4. Bank
Muscat
5. Sohar
|
You
tube
|
1. Nawras 1500
2. Toyota Oman
3. Bank Muscat
4. Omran SQOC
5. Kia Oman
|
Conclusion of The impact of digital marketing on
modern world business
The
objective of the present work was to measure the effect of digital marketing on
business growth. The analysis compared old traditional methods of marketing
with new technologies that can be used for advertisement. The use of social
media like Twitter, Facebook, YouTube, as well as Instagram increase the growth
of the business across the world. Further analysis considered the influence of
digital technologies on the economy of Oman. The report shows that Oman is growing
at high speed. The social media platforms are widely used in Oman for the advertisement
of services and products. The development of competitions and social campaigns
improve business profits. The social media monitoring process generates a
convenient environment for customers and service providers. The present
research can be summarized as improved digital marketing can produce effective
outcomes for the company in the modern world business.
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