The
business idea is concerned with providing hall renting services for party and
other celebrative occasions. The name of the business is Celebration Rentals
and it will deal with consumers who need to celebrate an event and don’t have a
place or need a larger place for inviting a large number of people. There are
no limitations to event services which will be provided by Celebration Rentals.
Introduction of Hall Renting Services
Celebration
Rentals is a new business which provides hall rental services to people who
need to celebrate an event and don’t have the sufficient place to actually
celebrate. The business will be providing party services along with other
services related to events. The business will be located in Central London and
will provide services to residents living in Central London. Generally,
whenever it comes to celebrative events, people don’t have the necessary resources
to actually celebrate an event. For instance, some people don’t have a wide
space to plan the event and invite many people to the event. Similar to how
some people don’t have the space, some people cannot decorate sufficient enough
to make the place look vibrant.
In
order to resolve these issues, Celebration Rentals will not provide space but
also an environment where people can feel comfortable. The space within hall
will be sufficient enough for clients to invite more than 150 people. Other than
providing space for people to celebrate, the organization will also provide
decorative services to clients as it will help them in reducing the efforts
which are required in decorating the whole place. These are the services which
will be provided to clients in Central London.
Goals of the Business of Hall Renting Services
There
are several goals which will be pursued by Celebration Rentals and these
include both long and short-term goals. Following are the short-term objectives
of the organization:
·
Attract
Customers: The very
first short-term objective of the organization is to ensure that customers are
attracted to the firm. In order to do this, several strategies will be
implemented. For instance, a marketing strategy will be formulated which will
be advertise the business to customers and gain their attention. Other than
just advertising on the television, social media and internet will also be
utilized for advertising and gaining the attention of consumers.
·
Build a
Reputation: The second
short-term objective for the organization is to create a reputation within the
society and among consumers. In order to do this, quality services will be
provided to consumers along with discounts. For the first-timers, there will be
discounts on services and it will play an important role in not only attracting
new clients but building a strong reputation among the existing clients. Building
a reputation is very important for any organization and for this business as
well, it is considered important.
·
Creating
a Strong Customer Base: The last
short-term objective of the organization is to create a strong and loyal
customer base. Achieving this goal would help the firm in being successful in
the future and in the present. When the customer base is loyal to the business,
customers will continue to take the rental services of Celebration Rentals. It
means that whenever they will need to celebrate an event, they will take the
services provided by the firm and will not take services from a competitor.
Following are the long-term objectives of the
organization:
·
Be a
Strong Brand: The very
first long-term objective of Celebration Rentals is to be a strong brand in
Central London and be recognized by a large base of customers and clients. In
order to achieve this goal, the short-term objectives will be achieved and then
efforts will be invested in these goals.
·
Expand
the Business: Another
significant objective of the business is concerned with expanding the business
into other territories and locations. For instance, the initial location of the
business will be Central London and in the future, the goal is concerned with
expanding the business into similar attractive and crowded places where the
demand of party rental services is significant and the business will not suffer
or face a risk.
Proposed Target Market of Hall Renting Services
The
target audience for this business is young, teenaged, and elder people who need
to celebrate an event. It means that there are no limitations to who can get
the services. Anyone who needs to celebrate an event can purchase the services
and rent the hall. However, it is expected that most of the people who will be
taking the services include families who need to celebrate birthday parties or
other events.
Differentiation of Hall Renting Services
What
makes Celebration Rentals different is its focus on cost-effectiveness and
customer satisfaction. In comparison with other businesses providing the same
services, this organization focuses on providing services which are affordable
and can satisfy clients. Even though other businesses provide rental services
but the cost is significant. Celebration Rentals will ensure that the rental
services can be afforded by clients and they can be satisfied with the quality
and costs of services.
Management Team of Hall Renting Services
The
management team will include both experienced and inexperienced managers. They
will be collaborate with each other to conduct different operations associated
with management. This team will be recruited and adjusted by the HR team and
they will be responsible for ensuring that the members of management team
understand and complete their tasks in a proper and sensible manner.
Sales Management of Hall Renting Services
The
department of sales management will be accountable for managing the sales and
will work closely with the operational management to ensure that during the
processes and operations, no issues are faced by the firm. The sales manager
will also guide the senior manager about key information and help in deciding
the current and future strategies that must be implemented (Daft, 2015).
Budget Plan of Hall Renting Services
Celebration Rentals
|
Budget Amount
|
Expenses
|
|
Accounting Services
|
$30,000
|
Bank Service Charges
|
$25,000
|
Credit Card Fees
|
$10,000
|
Estimated Taxes
|
$45,000
|
Hiring Costs
|
$10,000
|
Legal Expenses
|
$50,000
|
Licenses/Permits
|
$10,000
|
Payroll
|
$150,000
|
Subscription and Dues
|
$10,000
|
Rent/Lease Payments
|
$75,000
|
Total Expenses
|
$415,000
|
This
is the estimated budget that will be required for running the business successfully
and ensuring that different operations of the business are conducted in an
effective manner.
Value Propositions of Hall Renting Services
Customer Jobs
|
Product / services
|
Finding Large and Wide
Space to Celebrate an Event
|
Providing a Hall for
Celebrating an Event
|
Finding a Clean Place for
inviting People
|
Offering a Clean and Large
Hall
|
Not having Wide Space to
Decorate and Celebrate
|
Providing Decorative Services
along with Rental Services
|
Acquiring Cheap Rental
Services
|
Providing Cost-Effective
Services
|
Customer Gains
|
Gain Creators
|
A Large and Wide Space for
Celebrating Events
|
Providing a Hall Rental
Services for Celebrating Events
|
Fine Decorations
|
Offering Decoration
Services to make the hall look Vibrant.
|
Cost-Effective Services
and Bonuses
|
Providing Affordable
Services and Bonuses to First-timers.
|
Conclusion of Hall Renting Services
Overall,
it can be said that Celebration Rentals is the name of the startup business and
the location for the organization will be Central London. Once its short-term
goals are achieved, the organization will focus on the completion of long-term
objectives which are concerned with being a brand among the customers and
expanding the business into similar territories and locations where the demand
of rental services is high.
References
of Hall Renting Services
Daft, R. L. (2015). Organization theory and design.
Cengage learning.