Answer: Not only me, in my opinion, everyone will feel deceived, tricked, or exploited if any brand or company predicted a purchasing expectation as what Target does. In fact, if this case will ever happen to me, then I might also complain to the manager or whoever the executive in the company is in charge of this matter.  The reason is due to privacy is one of the ethical issues that need to be considered by any company or brand in operating their business. In fact, in a case like Target which uses Big Data to get the customers’ information, there are some privacy laws to address record-keeping and online leaks directly. One of them is California’s Online Protection Privacy Act which was amended in 2014. This law strictly requires the companies to provide clear statements regarding the users’ rights to get to know if the company will use their private information in the future (Myers, 2018).

References of  feel deceived, tricked, or exploited if a company predicted a purchasing expectation of yours that you felt was private or intimate? What, if anything

Myers, C. (2018, June 11). BIG DATA, PRIVACY, AND THE LAW: HOW LEGAL REGULATIONS MAY AFFECT PR RESEARCH. Retrieved November 2019, from https://instituteforpr.org/big-data-privacy-and-the-law-how-legal-regulations-may-affect-pr-research/