Answer: The new approach made by Target to disguise the ads by using Big Data is not completely wrong since the company has an initial purpose to help up the woman prepare for their pregnancy. However, it seems that the company does not think the consequence that might come following this marketing strategy.

Recommendations of Would you feel deceived, tricked, or exploited if a company predicted a purchasing expectation of yours that you felt was private or intimate

·         Target needs to understand the appropriate use and functions of Big Data properly to make sure that the company is doing the correct and ethical marketing strategy

·         In case if there will be more negative consequences due to this marketing strategy, then Target needs to consider in changing its marketing strategy into a more accurate one.

Referencesevaluate Target’s new approach to disguise the ads

Myers, C. (2018, June 11). BIG DATA, PRIVACY, AND THE LAW: HOW LEGAL REGULATIONS MAY AFFECT PR RESEARCH. Retrieved November 2019, from https://instituteforpr.org/big-data-privacy-and-the-law-how-legal-regulations-may-affect-pr-research/