Summary of this study is to make people aware about the childhood obesity, how it effects the health and it needs to be controlled.

 Michelle Obama, the first lady who explains how American businesses are day by day trying to step up for investing in the building of a healthy future for the coming generation.

For many last years, crisis related to childhood obesity in America was seen as one of the insuperable problems. This problem was much complicated as well as entrenched to be relay solved ever. According to conventional wisdom, healthy food was not being sold at all. The demand for healthy food was not present at all by the common people of America and many high profits used to be found somewhere else. So, all of it was not even worth the investment at all.

But a very thanks to the different kinds of businesses across the whole country due to which conventional wisdom is now considered to be wrong. Each day, many great American companies are trying to achieve greater success first by creating or making healthy food and the second one is selling off those healthy products. Through this effort, they are making a clear difference between the junk and healthy food, along with this they are also letting people know that which kind of food is good for their kids by staying in the budget.

Let’s take an example of Wal-Mart here, just in the previous two years this big company has reported that it has almost cut down the costs to its consumers of different variety in fruits and vegetables by the amount of almost 2.3 billion dollars. The amount of sugar has also been reduced in the products by almost 10%. Wal-Mart is these days one of the leading stories in the USA and it has almost opened 86 new stores in different underserved communities and they have already launched a labeling program that helps different customers to spot out the healthy food items for them on the shelf or rack. And if we see today, this biggest company is not only seeing the increases sale of fresh products but also building a strong relationship with the customers.

Wal-Mart is not the only store that helps in the reduction of junk food but Disney theme park also helps in eliminating the ads for junk food through the different children programs to make them aware of the outcomes or consequences. Walgreens is the one who is adding a different kind of fresh vegetables to its store in many of the underserved communities. Different restaurants around the country are cutting down the number of fats, calories and sodium from their menu and in its replacement offering a different kind of healthy meals for children.

Not only these companies but many are also responding towards the clear trends according to the demand of the consumer. Now, almost 82% of the consumers feel that it is very important for different companies to offer a different kind of healthy food products that fits into the different family’s budget. A report was seen which was conducted back in the year 2012 by Edelman public relations firms and it tells almost a 6% ratio was increased in the sale of fresh products when families were suffering from a tight budget. In 2011, the Hudson institute presented a report which tells that in past years, different products of healthier food have been generated more and their growth in the sale was almost 70%. When different companies or stores sell healthy foods in a high percentage then ultimately, they deliver significantly higher returns to their different shareholders.

All these trends not only matter for the different businesses that produce and then sell food products. All of them matter for every kind of business in America. This country spends almost 190 billion dollars per year treating different kinds of diseases related to obesity and they are diabetes and heart-related diseases. This is another reason why America is stepping up to invest in the building of a healthier future for the coming generation. To make this happen, they are almost joining different leaders from almost every sector across the whole country. In the past years, it has been seen clearly that teachers are motivating students and bringing different kinds of physical education as well as physical activities back into the school. All this is being done to make children grow healthy and smart without any kind of disease. Parents are also working very hard and trying to maintain the diet of their children by making their lunch balanced and full of healthy products.

Through all these efforts results have started coming. If we talk about Mississippi rate of obesity has been reduced to almost 13 percent for the elementary school-aged kids. Different states among which California and cities like New York and Philadelphia, the rate of childhood obesity have been decreased. So, this is very clear by now that we are moving in the right direction. But still the problem exists and to overcome it, different leaders are still needed from all across the country to be a part of it. We still need different businesses with creative ideas and new techniques for generating revenue by providing better and healthier choices to different families of America. This is known that if attention and care are being given properly then the results will be seen very soon. Every parent hope and wishes to see their children fit, smart and active but this can only be done with their cooperation. Only leaders won’t be enough to complete this task.