Discussion on Marketing strategies

The marketing strategies and model are always applied on the various products in order to provide the awareness for the product in the market. There are the wide ranges of the companies that can be selected in to measure its future growth opportunities but in this paper; marketing strategies from different perspectives will be discussed and how it induces impact on growth and development of multinational company. In order to analyze the future growth opportunities of the companies it is important to implement important marketing strategies and how it can be selected way of the products/market expansion grid which is usually known as the Ansoff matrix.  

Objectives and marketing strategy

In order to explain the marketing strategy and objective of the marketing strategies is to increase sales, grow of brand awareness, build brand awareness, target new customer, launch of new services and products, improvement of stakeholder relations, and to enhance the customer relationship. The marking strategies are designed to set the goals and to promote the services and products to the potential consumers. The marketing strategies can be used to achieve the marketing objectives and to set the consideration of services provided by the company.

SWOT analysis is conducted to measure strength, weakness, opportunity, and threat. The strength analysis considers how much the company has successful brand name and advertisements, provides professional training to it employees, and offer the competitive prices. In weakness section the consideration is about the Joint venture, Franchise management, and Development of week production. threats are the issues faced by company such as local competitor and Global economic recession. Opportunity is considered as the possibility for a company to grow in the national and international market.