Essay Corporate Video Scene in Malaysia

Gradually, businesses and turning towards video marketing, specifically corporate video.

The term corporate video is just like an umbrella which defines every other type of video communication that an organization would make for the sole purpose of advertising their brand to the population. The possible uses and applications are limitless and a company is hindered only by the wobbling creativity.

A corporate video can be distinguished from a general advertising video or marketing through audience that is being targeted. Relying on the normal advertisement, a company is not exposed to wide target audiences while it is not the same with a corporate video. The target audience of a firm in a basic advert is simply future consumers and the objective of that innovative video is to garner more and more consumers.

There are different kinds of corporate videos that can be used by a business for growing and these types serve to optimize the business and enhance it in many different ways.

The very first kind is corporate videos which are used for telling the targeted market the identity of the company and the value that it will be bringing to the center. It urges customers to know more about the organization and what the aims are. The second type is social media videos. Investigating on the marketing of social media is immensely significant if the businesses wishes to garner the attention of present audience. FAQ videos are concerned with the third type and enable consumers to gain an entrance to the business FAQs while saving the time of employees. This way, workers have more time to do their tasks.

The last type is all about recruitment videos which offer a great way of enticing applicants. For this purpose, videos can be created by showing them the company culture and office.

Why organizations in Malaysia are so keen about corporate video?

It can be said that corporate video is the best asset of marketing which is cost-efficient, engaging, and easier for conveying the message of the business. It is quite different from whiteboard animation as it is the most suitable for B2B marketing since it seems to focus more on values and business rather than the promotion of product. It can also be used for investors pitch, staff, message, and policy drafting.

Huge companies regardless of the place seem to invest in live action videos which is more than just a little costly. So the first reason why Malaysian companies choose corporate video is that they can create a good and creative advertisement right in between $5k to $20k. It can be less and it can also be more. However, the cost decreases exponentially with this approach.

Many small businesses in Malaysia rely on these videos because whenever they launch a new product or service, the awareness is quite low. It helps a lot in generating revenue and leads and since they are quite interactive, the message is effectively conveyed to the target audience as well. Furthermore, the latest trend in Malaysia is of the video makings like video animation, an explainer video, or whiteboard animation because things are tend to be seen instead of being read. Every other day, there several millions views of a video uploaded to the platform, YouTube. This is an important reason that the targeted audience can simply view the message rather than reading it. It clarifies some facts immediately.

Different firms in Malaysia use corporate video because it allows them to engage smoothly with their targeted audience. With the use of innovation, a video that focuses on customers can be made and presented. YouTube and Google are Alphabet’s sister companies, therefore sites which embedded videos can have more visibility in search engines giving an edge to competitors. So, it helps a lot in SEO or search engine optimization. Many organizations seem to rely on it because it can creatively demonstrate services and products while creating and building brand awareness.

This video serves as a medium of awareness to consumers because they won’t purchase anything that they don’t know about. Online audiences can view the video while sending or sharing it to be viewed by others as well. This broadens the awareness and urging more and more customers to purchase the product.

Lastly, Malaysian companies have their specific brands. Traffic is driven and customers are attracted on the basis of reputation and the video will be supporting it. The art of producing videos can be learnt and can be used for presenting services.

In terms of other types, several firms use animated videos because they convert high while costing less. Live action can be very costly and it might cost the organization almost $50k for developing a live action explainer video. Animated videos are used widely because they can molded to tell the story of a brand in a creative way.