Question 1: According to the available data related to your case what is the competitive advantage (you have to determine it)?

According to the given case study about Samsung, the best competitive advantage that this company has is that they always focus on new and latest technologies. They always focus on launching the new feature in their products and whatever the product may be, but it must be related to electronics. They are really good at launching technological electronic products. Their Android mobiles are unique because they always involve in innovative technologies for their users. Due to such technologies, they have the title of market leaders in the market because of their innovative electronic products. They always ensure that their company must move towards increasing the technology of the company. That why Samsung Company has a competitive advantage over the other electronic companies in the world. In the last, this company has the best customer experts and also they have ideal infrastructure services. For improving the competitiveness in the market, the Samsung has to move towards adopting cloud services.

Question 2:  Nokia

Part 1-Apply the SWOT analysis on your own case.

SWOT Analysis

According to the case study the SWOT analysis of NOKIA

Strengths: their technology is extremely high, and they always focus on the latest technology in the market to improve their products in a better way. They have a decentralized structure of the company that has creative employees. They just focus on new innovative products for the users and these products are always under the economy scale of the company.

Weakness: the company members have so much proud of their products. This is because in the past they don’t have any competitor. The next weakness is that they have very low customized products. They also have a few alliances, and also they have very low communication with the other operators of the company.

Opportunities: The best opportunity is that their market is developing in other big countries in the world. The new emerging market is just focusing on new mobile phones; that’s why this is one of the best opportunity for them. The new smartphone technologies are increasing day by day, and due to this, the Nokia Company has the opportunity to improve their market and increase customer satisfaction. The smartphones are moving towards new folding smartphones so the company has to work on it.

Threat: There are many new competitors of the mobile phone in the market. The buyer power is extremely high from the other market operators. The company is losing market share. Another threat is that the company is not working on their research and development department so that they may leave behind in that department. Their net profit and sale ratio is decreasing on a yearly basis so that the company has to focus on this; otherwise it will become a problem for the company.

Part2-Apply some pertinent financial ratios on your own case

Pertinent Financial Ratios

The pertinent financial ratios of the Nokia shows that their net cost is increasing on a yearly basis without any deduction with perfect profit. That is the reason why their total current ratio increases on a yearly basis. On the basis of this their balance sheet is reliable for the next future years. The current liabilities of their company is decreasing every year and that a good point about the future of the company. The total capital is also increasing on a yearly basis and that good positive point for the company.

The income statement of the company shows that its sales increase comprehensively year by year. The total cost of their sale is reliable for the company for the upcoming years. The gross margin ratios of this company are decreasing on a yearly basis bus their expenses remain constant. That show that the company payroll increases on a yearly basis. The best point is that Nokia Company is not increasing the budget on research and development; this will remain the same in the next three years. The hosting expenses are increases on a yearly basis because this company is improving its market. The net profit of this company is decreasing every year, and that may affect their net profit and sales ratio.

Part 3-What is the competitive advantage with regard to your case

According to the case the best completive advantage Nokia Company has that they were the first mover in the market in making latest and innovative mobile phones, because of their reliable phones that have made trust on their customers that is one of the best competitive advantages Nokia has over the other companies.  The Nokia also has a competitive advantage is that they have a comprehensive brand image in the market. The design of their phone is unique and well seeded. This brand never compromises on the quality of the product. This company always focus on new technology for making its products.

Part 4- What business strategy adopted or must be adopted according to the case features or facts?

According to the given case, the business strategy they were using in the past was good for that time. The Nokia Company has to adopt new latest business strategies that other mobile companies are focusing today. This is because if they don’t follow up the new business strategies so they will not be able to stand in the market for a long period of time. The Nokia Company has to work on the new business strategies for their company so that they can easily improve their net profit in the future.

Part 5-What are the main challenges and which corporate strategy seem to be the more appropriate?

There are some main challenges that this company is facing from the past few years according to the case study. If this company focus on improving their alliances so that they can also improve their market share, this is the corporate strategy seem to be more appropriate. The company is facing some other challenges that there are many competitors of Nokia Company in the market, so due to this, they must have to improve the technology of their products.

Question 3: summary of Chapter 6 in Good to Great book one full page

This chapter is summarized with the help of some topics. This chapter is about developing the culture of discipline in the country. This can be developed with the help of bureaucracy in the country. If this department is good in the country so that the company is able to move in a better way because they have some rules to manage the main events of the country. Later on, in this chapter, there is a discussion about the disciplinary action within the three circles. The first circle is about building the culture around the idea of responsibility and freedom.

The next circle is about filling that circle with good and educated people in society. The last circle is about don’t made any confusion about the culture and discipline. After this, in this chapter, there is information about the good to great companies that these companies have 5 level leaders, and these leaders are responsible for enduring the culture of disciplines. Afterward, in this chapter, there is a discussion about the culture of discipline in different parts of the world.

 What different countries do to promote culture and what important points they do to maintain their culture in their country? Many companies in the world promote their culture so that they can easily increase their revenue and moves towards success. The main point that has been discussed in this chapter is that steps in creating a culture of discipline in any country.

The first step is that they have to make people of the country discipline and following these steps they can easily promote this culture in their country.  In the last part of the chapter, there is information about the discipline nations in the world and these countries always focus on to do list rather than stop doing list, and this is also the best way to promote the culture of discipline.