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Research questions for the Amazon.com E-commerce company

Category: Business & Management Paper Type: Professional Writing Reference: MLA Words: 1150

Question No1.

Specify the research question.  of Research questions for the Amazon.com E-commerce company

The first research question for Amazon is designed by considering the profitability of the company at an international level. The third research question is intended to achieving the profitability of the Amazon, and this question can be stated as; “What is the impact of the social media on the profitability of the Amazon (Kaplan)?”

Is the question descriptive, explorative, evaluative, predictive, explanatory, or controlled, and why?

The research question is developed by considering the evaluative research design because this method is used to determining the impact of social intervention. The social response is regarded as an action taken along with the social context which is designed to producing an intended problem which is required to solve.

What do you already know about the problem resulting in this question?

The question is already resulting in the problem of the profitability of the Amazon which can enhance by using social media effectively. 75% of their customer getting aware of this company by following social media.

What theoretical constructs might help answer or explain the problem?

There are the four primary theoretical constructs by which the research question can answer in practical ways, and these are; Facebook, Twitter, and Instagram these three constructs are the independent variables and the profitability the dependent variables. 

Facebook

Twitter

Instagram

Profitability of Amazon

 How it could be quantitatively measured; i.e., what metrics could you use to answer the question?

The above design conceptual framework is generated to measuring the effects of Social media on the profitability of Amazon. This question can quantitatively measure by designing the questionnaire and then collecting the data from the several customers of the Amazon who are the users of social media. The effects of these all variables can be measured by the several analysis as regression and correlation which is conducted to measuring the relationship of the variables. 

What do you hope the outcome of the research will yield?

The outcomes of this research will be yielded because it is significantly contributing to enhancing the use of Social media for increasing the profitability of the organization. Moreover, this research will also provide to understanding the barriers faced by Amazon while practices and how motivating factors can outweigh those barriers.

Question No2. of Research questions for the Amazon.com E-commerce company

A)

The second research question for Amazon is designed by considering the performance of the company at an international level. The second research question is intended to achieving the global production of the Amazon, and this question can be stated as; “how the international performance of the Amazon can enhance (Newcombe)?”

B)

The research question is predictive because the predictive research study leads toward the extracting the data from the existing data set for achieving the goals and objectives of the research. In this question, the principal aim is to enhance the performance of the Amazon at the international level.

C)

This question will be solved the problem of the Amazon related to its performance at the international level. There are little problems which are faced by the Amazon for its global performance which is decreasing, and the company wants to ache vibe this goal.

D)

The quality services and the excellent marketing strategies are the primary constructs which can help in enhancing the performance of the Amazon at the international level.

E)

This question can quantitatively be measured by comparing it with it existing growth and previous growth. The problem of this question is also regulated by analyzing the financial statements as income statements and balance of the company and the graph the economic analysis can represent the performance of the company in useful ways.

F)

The research study will provide the best solutions for measuring the performance of the Amazon at the international level.  It can also give the various constructs which can help in a measure the performance of the organization.

Question No3. of Research questions for the Amazon.com E-commerce company

A)

  The third research question is designed for achieving the objective of the research study. As I have discussed in the previous assignment, Amazon is one of the most significant online companies, and it is performing well in the market. The question is generated for the loyalty of the customers of the Amazon (Gefen). “What is the impact of the marketing strategy on the customer loyalty of the Amazon?”

B)

The research question is exploratory and descriptive because it follows the research design which is defined as the framework which is required top c carrying out the research activities for the Amazon in the various fields. The descriptive research design is the scientific methods which are used observing and describing the behaviors of the constructs.

C)

The reach question will be answered the problems of the Amazon related to customer loyalty, and it will show that customer loyalty can be enhanced by using effective marketing strategies.  The excellent marketing strategies are a significant source of improving the locality of the customers of the Amazon.

D)

There are the four major theoretical by which the research question can be answered in practical ways, and these are; Promotional strategies, price, Brand perception these three constructs are the independent variables and the brand loyalty the dependent variables. 

Promotional strategies

Price

Brand perception

Customer loyalty

 E)

The above design conceptual framework is generated to measuring the effects of the marketing strategies on the Customer loyalty of Amazon. This question can quantitatively measure by designing the questionnaire and then collecting the data from the several customers of the Amazon. The effects of these all variables can be measured by the several analysis as regression and correlation which is conducted to measuring the relationship of the variables.

F)

The outcome of this research will be yielded in good manners because this research study will provide the goods ways of measuring the customer loyalty of the Amazon. The research study will provide a significant contribution to the policymakers of the Amazone, and it will contain a full range of information for the marketing staff of the Amazon

References of Research questions for the Amazon.com E-commerce company

Gefen, D. " Customer loyalty in e-commerce. ." Journal of the association for information systems, (2002): 3(1), 2.

Kaplan, A. M., & Haenlein, M. " Users of the world, unite! The challenges and opportunities of Social Media." Business horizons, 53(1), (2010): 59-68.

Newcombe, C., Rath, T., Zhang, F., Munteanu, B., Brooker, M., & Deardeuff, M. " How Amazon web services uses formal methods. ." Communications of the ACM, 58(4), (2015): 66-73.

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