Question No1.
Specify the research question. of Research questions for the Amazon.com
E-commerce company
The
first research question for Amazon is
designed by considering the profitability of the company at an international level. The third research
question is intended to achieving the
profitability of the Amazon, and this
question can be stated as; “What is the impact of the social media on
the profitability of the Amazon (Kaplan)?”
Is the question descriptive,
explorative, evaluative, predictive, explanatory, or controlled, and why?
The research question is
developed by considering the evaluative research design because this method is used to determining the impact of social intervention. The social response is regarded
as an action taken along with the social context which is designed to producing an intended problem which is required to solve.
What do you already know about the
problem resulting in this question?
The
question is already resulting in the
problem of the profitability of the Amazon which can enhance by using social media
effectively. 75% of their customer getting aware of this company by following social
media.
What theoretical constructs might
help answer or explain the problem?
There are the four primary theoretical constructs by which the
research question can answer in practical ways, and
these are; Facebook, Twitter, and
Instagram these three constructs are the independent variables and the
profitability the dependent variables.
How it could be quantitatively
measured; i.e., what metrics could you use to answer the question?
The above design
conceptual framework is generated to measuring the effects of Social media on the profitability of Amazon.
This question can quantitatively measure by designing the
questionnaire and then collecting the data from the several customers of the Amazon who are the users of social media. The effects of these all
variables can be measured by the several
analysis as regression and correlation which is
conducted to measuring the relationship of the variables.
What do you hope the outcome of the
research will yield?
The
outcomes of this research will be yielded
because it is significantly contributing to enhancing the use of Social media for increasing the profitability
of the organization. Moreover, this research will also provide to understanding the barriers faced by Amazon while
practices and how motivating factors can outweigh those barriers.
Question No2. of Research questions
for the Amazon.com E-commerce company
A)
The
second research question for Amazon is
designed by considering the performance of the company at an international level. The second research
question is intended to achieving the global production
of the Amazon, and this question can be stated as; “how the international performance of the Amazon can enhance (Newcombe)?”
B)
The research question is
predictive because the predictive research study leads toward the extracting
the data from the existing data set for achieving the goals and objectives of
the research. In this question, the principal aim
is to enhance the performance of the Amazon
at the international level.
C)
This question will be
solved the problem of the Amazon related to its performance at the international level. There are little problems which are faced by the
Amazon for its global performance which
is decreasing, and the company wants to ache
vibe this goal.
D)
The
quality services and the excellent
marketing strategies are the primary
constructs which can help in enhancing the performance of the Amazon at the international level.
E)
This
question can quantitatively be measured
by comparing it with it existing growth and previous growth. The problem of
this question is also regulated by analyzing the financial statements as income statements
and balance of the company and the graph the economic
analysis can represent the performance of
the company in useful ways.
F)
The
research study will provide the best solutions for measuring the performance of
the Amazon at the international level. It can also give
the various constructs which can help in a measure
the performance of the organization.
Question No3. of Research questions
for the Amazon.com E-commerce company
A)
The third
research question is designed for achieving the objective of the research
study. As I have discussed in the previous assignment,
Amazon is one
of the most significant online
companies, and it is performing well in
the market. The question is generated for
the loyalty of the customers of the Amazon (Gefen). “What is the impact of the marketing
strategy on the customer loyalty of the Amazon?”
B)
The research question is
exploratory and descriptive because it follows
the research design which is defined as
the framework which is required top c carrying out the research activities for
the Amazon in the various fields. The descriptive research design is the scientific methods which are
used observing and describing the behaviors of the constructs.
C)
The reach question will be answered the problems of the Amazon related
to customer loyalty, and it will show
that customer loyalty can be enhanced by using effective marketing strategies.
The excellent marketing strategies
are a significant source of improving
the locality of the customers of the Amazon.
D)
There are the four major
theoretical by which the research question can be
answered in practical ways, and these are; Promotional strategies, price,
Brand perception these three constructs are the independent variables and the
brand loyalty the dependent variables.
E)
The above design
conceptual framework is generated to measuring the effects of the
marketing strategies on the Customer loyalty of Amazon. This question can quantitatively measure by
designing the questionnaire and then collecting the data from the several
customers of the Amazon. The effects of
these all variables can be measured by
the several analysis as regression and correlation which is conducted to measuring the relationship of
the variables.
F)
The outcome of this
research will be yielded in good manners
because this research study will provide
the goods ways of measuring the customer
loyalty of the Amazon. The research study will provide a significant contribution to
the policymakers of the Amazone, and it will contain
a full range of information for the marketing staff of the Amazon
References
of
Research questions for the Amazon.com E-commerce company
Gefen, D. " Customer loyalty in e-commerce.
." Journal of the association for information systems, (2002):
3(1), 2.
Kaplan, A. M., & Haenlein, M. "
Users of the world, unite! The challenges and opportunities of Social
Media." Business horizons, 53(1), (2010): 59-68.
Newcombe, C., Rath, T., Zhang, F.,
Munteanu, B., Brooker, M., & Deardeuff, M. " How Amazon web services uses
formal methods. ." Communications of the ACM, 58(4), (2015): 66-73.