In
the above sections' importance of circular economy (CE) is discussed with
detailed analysis of barriers in the way of its implementation. Although, now
in this section, some examples are presented about the companies which have
managed to successfully embrace the circular economy (CE) analyzing. There are
a number of reasons behind this successful implementation that varies from
company to company. For instance, Unilever a world leading company in the
consumer goods manufacturing sector is successfully managing its waste material
and production efficiency concerns with the concept of circular economy (CE). Unilever
has the responsibility of 700000 tones of plastic waste on an annual basis. According
to BBC.com, Unilever will recycle all plastic products generated by the company
by 2025. Unilever has developed an appeal for generation Z. Unsilver managerial
staff is focusing on the changing of packaging style for products which will
help out the company to deal with the increasing plastic waste in the society. Similarly,
Coca Cola is famous for its recycling and reuse processes. According to
BBC.com, Coca Cola is going to double the number of recycled products in the upcoming
years (Bbc.com, 2019).
According
to the report of forbes.com, industrial waste is increasing in a society
rapidly. Environmental pollution is expected to increase in future which will
pose threats for our communities. Forbes.com claim that companies working in
the US are highly concerned towards the circular economy (CE) approach and
waste control measures. From their analysis of 1000 companies around the world
5 leading companies are selected which has the best policies and practices for
the circular economy (CE). According to these analyses, the top five companies Accenture,
Intel, Estee Lauder, Eaton, and Texas Instruments are capable to eliminate at
least 80% of their waste. These companies have ISO certificates for their environmental-friendly
organizational operations.
According
to the report, Accenture has made considerable progress towards environmental
footprint reduction in the last few years by following up sustainable growth
policies. Accenture is specifically concerned about carbon emission goals. The
analysis shows that the company has reduced carbon emission in the last few
years by 52% per employee. However, still, the top priority of Accenture is to
reuse and recycle process for e-waste and water resources. In accordance to the
analysis, Accenture has made it possible to implement circular economy approach
in the organization by installing recycling plants in the organization. In
these recycling plants, company recycles waste and old products manufactured by
the Accenture. While company follow up down cycling approach in which higher
value products are converted in the lower value products after sorting from the
piles of waste. Company uses this lower value material to product some parts to
be used in the products of Accenture (Ghosh, 2019).
Intel
is famous for its electronic products. According to market analysis, Intel is
the world leading company in the electronic products manufacturing sector. The
company generates billions of dollar revenue and net income on an annual basis
from the execution of business operations in more than 40 countries around the
world. Intel is focused on profit and wealth maximization strategies. However,
corporate management is also focused on the reuse and recycling of electronic
devices manufactured by the company to remain sustainable and environmentally friendly
company. Considering attention for environmental impact and circular economy approach
implementation Intel managerial staff has developed some strategies and
policies.
According
to the results of CE approach implementation and waste elimination program of
Intel, the company has recycled about 75% of their total products or material
related waste from society. Intel was working on this waste elimination program
since 2008. However, during this time company was not only focused on waste
elimination but they also paid attention to the employee’s compensations to
solid waste recycling metrics. Intel made it possible by encouraging their
employees to support managerial staff to accomplish the corporate goal of
reducing waste and eliminating the waste generated from their operations in
past years. Intel successfully transmits to the circular economy has employees
were ready to support this program after having special compensation packages
and attending training sessions(Cortina, 2018).
Current analysis indicates that Intel Company has developed the goal of zero
hazardous waste to landfill by the next year (2020). To accomplish the
corporate goal of waste elimination, the organization has set a recycling rate
of about 90 per cent for non-hazardous waste (intel, 2019).
Conclusion of Circular Economy
The
whole discussion concludes that the circular economy (CE) is highly important
for the survival of human being and all living creatures on this planet. Increasing
pollution because of the excessive use of plastic and chemicals in the
production process is a threat to human survival in this environment. To keep
the environment clean and healthy it is essential for the companies to reduce
their waste and environmental impact. Analysis and reports show that industries
and businesses are required to adapt their strategies and policies to take into
account the Circular Economy (CE). CE relates to changing from our dead-end,
wasteful ‘take, make, dispose’ linear production strategic approach to a new
and advanced approach of keeping resources in use for as long as possible to
extract maximum value and profit from these resources for the organizations. However,
the analysis concludes that there are some barriers which need to be addressed
by the organizational strategies and policies to transmit circular economy (CE)
in organizational operations. Some common barriers in the way of circular
economy (CE) are social norms, educational limitation, unavailability of proper
awareness, financial limitations, behaviorist barriers, and structural barriers
in the organizations. Analysis of market and current BBC news conclude that
some organizations such as Accenture Company, Intel Company, Estee Lauder
Company, Eaton Company, and Texas Instruments Company have successfully
implemented Circular Economy concept by developing goals about waste
elimination and waste control the corporate level of the company.
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