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Companies Successfully Embrace CE analysis of Circular Economy

Category: Economics Paper Type: Report Writing Reference: APA Words: 1300

In the above sections' importance of circular economy (CE) is discussed with detailed analysis of barriers in the way of its implementation. Although, now in this section, some examples are presented about the companies which have managed to successfully embrace the circular economy (CE) analyzing. There are a number of reasons behind this successful implementation that varies from company to company. For instance, Unilever a world leading company in the consumer goods manufacturing sector is successfully managing its waste material and production efficiency concerns with the concept of circular economy (CE). Unilever has the responsibility of 700000 tones of plastic waste on an annual basis. According to BBC.com, Unilever will recycle all plastic products generated by the company by 2025. Unilever has developed an appeal for generation Z. Unsilver managerial staff is focusing on the changing of packaging style for products which will help out the company to deal with the increasing plastic waste in the society. Similarly, Coca Cola is famous for its recycling and reuse processes. According to BBC.com, Coca Cola is going to double the number of recycled products in the upcoming years (Bbc.com, 2019).

According to the report of forbes.com, industrial waste is increasing in a society rapidly. Environmental pollution is expected to increase in future which will pose threats for our communities. Forbes.com claim that companies working in the US are highly concerned towards the circular economy (CE) approach and waste control measures. From their analysis of 1000 companies around the world 5 leading companies are selected which has the best policies and practices for the circular economy (CE). According to these analyses, the top five companies Accenture, Intel, Estee Lauder, Eaton, and Texas Instruments are capable to eliminate at least 80% of their waste. These companies have ISO certificates for their environmental-friendly organizational operations.

According to the report, Accenture has made considerable progress towards environmental footprint reduction in the last few years by following up sustainable growth policies. Accenture is specifically concerned about carbon emission goals. The analysis shows that the company has reduced carbon emission in the last few years by 52% per employee. However, still, the top priority of Accenture is to reuse and recycle process for e-waste and water resources. In accordance to the analysis, Accenture has made it possible to implement circular economy approach in the organization by installing recycling plants in the organization. In these recycling plants, company recycles waste and old products manufactured by the Accenture. While company follow up down cycling approach in which higher value products are converted in the lower value products after sorting from the piles of waste. Company uses this lower value material to product some parts to be used in the products of Accenture (Ghosh, 2019).

Intel is famous for its electronic products. According to market analysis, Intel is the world leading company in the electronic products manufacturing sector. The company generates billions of dollar revenue and net income on an annual basis from the execution of business operations in more than 40 countries around the world. Intel is focused on profit and wealth maximization strategies. However, corporate management is also focused on the reuse and recycling of electronic devices manufactured by the company to remain sustainable and environmentally friendly company. Considering attention for environmental impact and circular economy approach implementation Intel managerial staff has developed some strategies and policies.

According to the results of CE approach implementation and waste elimination program of Intel, the company has recycled about 75% of their total products or material related waste from society. Intel was working on this waste elimination program since 2008. However, during this time company was not only focused on waste elimination but they also paid attention to the employee’s compensations to solid waste recycling metrics. Intel made it possible by encouraging their employees to support managerial staff to accomplish the corporate goal of reducing waste and eliminating the waste generated from their operations in past years. Intel successfully transmits to the circular economy has employees were ready to support this program after having special compensation packages and attending training sessions(Cortina, 2018). Current analysis indicates that Intel Company has developed the goal of zero hazardous waste to landfill by the next year (2020). To accomplish the corporate goal of waste elimination, the organization has set a recycling rate of about 90 per cent for non-hazardous waste (intel, 2019).

Conclusion of Circular Economy

The whole discussion concludes that the circular economy (CE) is highly important for the survival of human being and all living creatures on this planet. Increasing pollution because of the excessive use of plastic and chemicals in the production process is a threat to human survival in this environment. To keep the environment clean and healthy it is essential for the companies to reduce their waste and environmental impact. Analysis and reports show that industries and businesses are required to adapt their strategies and policies to take into account the Circular Economy (CE). CE relates to changing from our dead-end, wasteful ‘take, make, dispose’ linear production strategic approach to a new and advanced approach of keeping resources in use for as long as possible to extract maximum value and profit from these resources for the organizations. However, the analysis concludes that there are some barriers which need to be addressed by the organizational strategies and policies to transmit circular economy (CE) in organizational operations. Some common barriers in the way of circular economy (CE) are social norms, educational limitation, unavailability of proper awareness, financial limitations, behaviorist barriers, and structural barriers in the organizations. Analysis of market and current BBC news conclude that some organizations such as Accenture Company, Intel Company, Estee Lauder Company, Eaton Company, and Texas Instruments Company have successfully implemented Circular Economy concept by developing goals about waste elimination and waste control the corporate level of the company.    

References of Companies Successfully Embrace CE analysis of Circular Economy

Arthur. (2018). What is a Circular Economy? Retrieved October 24, 2019, from www.changinggears.net: https://www.changinggears.net/what-is-circular-economy/

Bbc.com. (2019, 10 7). Unilever to cut plastic use to appeal to Gen Z. Retrieved October 24, 2019, from www.bbc.com: https://www.bbc.com/news/business-49923460

Blumberg, D. F. (2004). Introduction to Management of Reverse Logistics and Closed Loop Supply Chain Processes. CRC Press.

Cortina, H. (2018). These Five Companies Are Leading The Charge On Recycling. Retrieved October 24, 2019, from www.forbes.com: https://www.forbes.com/sites/justcapital/2018/04/20/these-5-companies-are-leading-the-charge-on-recycling/#2df0f20623ec

credoreference. (2019). Recycling. Retrieved October 24, 2019, from https://search.credoreference.com/content/topic/recycling

electronics-tutorials. (2019). Closed-loop systems. Retrieved October 24, 2019, from https://www.electronics-tutorials.ws/systems/closed-loop-system.html

Foundation, E. M. (2011). Re-thinking Progress: The Circular Economy. Retrieved October 24, 2019, from www.youtube.com: https://www.youtube.com/watch?v=zCRKvDyyHmI&t=60s

Ghosh, S. .. (2019). Turning waste into value with yuor supply chain. Accenture strategy, 1-13.

intel. (2019). Intel's Climate change Leadership. Retrieved October 24, 2019, from https://www.intel.com/content/www/us/en/environment/eco-responsible-operations.html

Kinver, M. (2019). Electronic devices 'need to use recycled plastic'. Retrieved October 24, 2019, from www.bbc.com: https://www.bbc.com/news/science-environment-50046859

Kirchherr, J., Piscicelli, L., Bour, R., & Kostense-Smit, E. (2018). Barriers to the Circular Economy: Evidence From the European Union (EU). Ecological Economics, 150, 264-272.

Oghazi, P., & Mostaghel, R. (2018). Circular Business Model Challenges and Lessons Learned—An Industrial Perspective. Sustainability, 10(739), 1-19.

Ritzén, S., & Sandström, G. Ö. (2017). Barriers to the Circular Economy – integration of perspectives and domains. Procedia CIRP, 64, 7-12.

Sillanpaa, M., & Necibi, C. (2019). The Circular Economy: Case Studies about the Transition from the Linear Economy. Elsevier.

Stanislaus, M. (2018). Barriers to a Circular Economy: 5 Reasons the World Wastes So Much Stuff (and Why It's Not Just the Consumer's Fault). Retrieved October 24, 2019, from www.wri.org: https://www.wri.org/blog/2018/05/barriers-circular-economy-5-reasons-world-wastes-so-much-stuff-and-why-its-not-just

Wautelet, T. (2018). The Concept of Circular Economy: its Origins and its Evolution. Science Direct, 1-22.

Wrap.org.uk. (2019). WRAP and the circular economy. Retrieved October 24, 2019, from www.wrap.org.uk: http://www.wrap.org.uk/about-us/about/wrap-and-circular-economy

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