Introduction of Walmart

In this modern era, Walmart is the fastest growing store in America. The headquarter of the Walmart is located in the Bentonville, Arkansas. Sam Walton founded this mart in the year 1962 and incorporated in the year of 1969, on October 31. In the year of 2019 on January 29, it is calculated that the 11,348 clubs and stores are present in almost 27 countries and different names are used in order to operate the marts. The revenue knows it as the world’s largest company. The used to supply almost everything, which is required in our daily life (Pope & Devin, 2015).

The sales process of Walmart

From the early stage of awareness to the close sale, it is a process of repeatable steps, through which a salesperson takes steps to take a prospective buyer or it is also defined as the fulfilling the consumers demand by supplying them the goods and services.

Map of the sales distribution process of Walmart

The distribution of Walmart takes place in the map. A whole process of the distribution such as distribution to the businesses and, consumers, etc. takes place. New technologies are used in the distribution process of Walmart such as barcode and RFID. Different places are used for the manufacturing of the products and goods and after the completion of the product making the product are transferred to the distribution center. Trucks and heavy vehicles are used to transfer the products. After this, the trucks are again used to transfer the products and goods to the retailer stores through which the consumer can buy anything easily.

In all of the above process, different types of technologies are used in order to increase the speed of the work with accuracy. Adding more the Walmart are using the radio, headphones, and satellites in order to gain better communication in the whole process (Harsoor & Anita, 2015).

Intensity of distribution of Walmart

Mass distribution is also known as the intensive distribution which is described as the sales of the product to all market and products are found almost in every retailer shop. In short the distribution of the product in mass

For selective distribution, exclusive distribution is an extreme modification. Walmart is far more selective with their retail stores. Walmart is selling their products to the store where the individuals can be able to buy the products easily.

Sales organization structure of Walmart

The sales organization structure is given above in which the suppliers of the product sold by Walmart to direct Walmart store then to the consumers. On the second method the suppliers of the product sold by the Walmart to the Walmart distribution center then to the Walmart stores than to the consumers. In the next, it is showed that process of products takes place from the supplier to manufactures of Walmart’s store Brands then to Walmart distribution center then to the Walmart stores than to the consumer (Marr & Bernard, 2017).

Legal/ethical issue  of Walmart

There are different types of legal and ethical issues in which one, which seems clear is that the Walmart punishes the employee on the leave even the employee is on sick leave or have some critical issues.

The other issue that is faced by the employees is that Walmart is giving less pay to the employees while they are taking more and more work from their environment.

Both of the issues are coming from the employees that are working in the Walmart and these come from the survey of 1,000 employees in a study (Otis & Eileen, 2015).

Importance of the sales to the business of Walmart

The sales of products are the way that enhances the economy of the company and the development of the company based on the level of sales which meet the requirements according to the expectation of customers. The Wall Mart providing its services at a broad level and fulfil the requirements of their consumers.

Goal of sales function and sales vs. marketing of Walmart

The sales goal of Walmart is to provide their services 24/7 that satisfied their customers and the store providing their efficient services so that consumers satisfied with the product and services of Walmart. However, the sale function is to provide unique products to their consumers that distinguish with other retailing stores. The sales of Walmart increasing with the rate of 25%, which enhance the value of the company with respect to good financial point of view. The sales of Walmart increased due to high shares of Apple that also enhance the value of the company from $288.1 to $935 billion (Stojanović & Nikola, 2014).

The marketing strategy, which is used by Walmart, is marketing mix method. This strategy revolves around 4P’s in which product, price, place, and promotion strategy. This marketing strategy improves the marketing of Walmart. By implementing this strategy, the sales of Walmart increasing annually.

Interaction with other business functions of Walmart

The sales of Walmart is linked with the other business function like marketing department sets the target to achieve and what steps are implemented to enhance the sales. The HR department set a team of marketing that performs efficient marketing, which enhanced the sales. The role of the finance department is also necessary as they provide the financial assets to enhance the marketing strategy that ultimately enhanced the sales of goods and services of Walmart.

Due to the interaction of other business, functions in sales improve the company value among its consumers and its competitors. Moreover, the company expanded its services at the global level, which provide the platform to increase the sales of its goods, and services (Barne & Nora, 2014).

Challenges to the success of the sales function of Walmart

Walmart suffered many challenges regarding its services and many other factors that may reduce the sales of goods and products of Walmart if not properly managed. As the Walmart provides its services globally that causes a problem because the giant culture of consumers is affiliated and sometimes the Walmart is unable to meet the demand of their customers that have a negative impact on the sales of Walmart.  Another emerging challenge that the Walmart faced from their employees as company is unable to facilitate to their employees and employees are not satisfied with their job, which leads to the high turnover rate of employees that disturb the reputation of the company (Argue & Stuart, 2015).

Recommendation for improvements of Walmart

The company although successfully run due to its efficient strategies but there is a need to improve some aspects of the company such as improve its price strategy that attracts the consumers all around the world.  Moreover, the company also develop products that meet the requirements of customer’s at large level and according to their demand.

The Walmart Company also facilitated to their employees as providing good salary packages, evaluation and reward system, encouraged the employees on their performance, suitable working environment and develops effective communication among employees and employers that work to achieve the same objectives and goals of the company efficiently (Smith & Craig, 2019).

The tools and technique in B2B and B2C environments of Walmart

Walmart are doing their businesses with other business and consumers by selling their products to the consumers also to the other people who used their items for business purposes.

The tools and techniques used of Walmart

Different types of tools and technique are used in order to enhance the process of the success of Walmart. These techniques are used in the form of social media, emails and traditional marketing. Walmart is playing an important role in the usage of social media whereas they are also focussing on other techniques for the sales of their products business to business and business to consumers (Chatterjee & Sayan, 2017).

Assessment of the tools and techniques of Walmart

Walmart is growing rapidly due to the excessive use of the technologies. In this modern era, they have the retailer shops as well as the online shopping process. First, they use the traditional culture to introduce their products but now they are using the advance social media through which the attention of the consumers and another businessperson. Email and other telephonic techniques are also used in order to gain attention. In this method, they are sending the message to the individuals through which the consumers can be able to know about the new product of Walmart. Adding more they are paying more attention to different techniques such as they are covering the demands of the consumers (Solís & Humberto, 2015).

Recommendation for improvements  of Walmart

It is highly recommended to Walmart to use the latest technologies more and more in order to gain the attention of the consumers and to increase the supply of the product. This can happen when Walmart is able to fulfil the demand of the consumers.

Summary of the studies of Walmart

It is summarized from the above studies that Walmart is one of the rapidly growing stores from which the online, as well as the offline shopping, takes place. Walmart is also known as the world’s largest store due to its revenue. In the sales process, first, the process of managing and manufacturing takes place in which the Walmart send the products after the manufacturing to the distribution center then it goes to the store where the consumers can be able to buy the things easily.

Walmart is doing business with the consumers and with other businesspersons, in order to enhance the success in the market and with respect to this there are over 11,300 stores and clubs are present in 27 different countries. They are following the four piers of the strategies. Adding more, they are also using the different types of market strategies in order to enhance the sales of the products and goods.

The businessperson with whom they are getting the benefits are HR departments; who regulates the management of the Walmart, IT department; these departments are focussing on the online shopping services and the marketing through social media and other sites, finance department; these departments are playing a role in the financial cases and the last one is the marketing department. The work of the marketing department is to use the market techniques in order to enhance the marketing of Walmart.

References of Bibliography of Walmart

Argue & Stuart, 2015. "System and method for providing sales assistance to a consumer wearing an augmented reality device in a physical store. U.S. Patent No. 9,082,149.

Barne & Nora, 2014. Social commerce emerges as big brands position themselves to turn. American Journal of Management, p. 11.

Chatterjee & Sayan, 2017. Two efficiency-driven networks on a collision course: ALDI’s innovative grocery business model vs Walmart. Strategy & Leadership, pp. 18-25.

Harsoor & Anita, 2015. Forecast of sales of Walmart store using big data applications. International Journal of Research in Engineering and Technology, pp. 51-59.

Marr & Bernard, 2017. Really big data at Walmart: Real-time insights from their 40+ petabyte data cloud. Forbes.

Otis & Eileen, 2015. China's Beauty Proletariat: The Body Politics of Hegemony in a Walmart Cosmetics Department. positions: east asia cultures critique, pp. 155-177.

Pope & Devin, 2015. When Walmart comes to town: Always low housing prices. Journal of Urban Economics, pp. 1-13.

Smith & Craig, 2019. Walmart: love, earth (A)." Managing Sustainable Business. Springer, Dordrecht, pp. 243-267.

Solís & Humberto, 2015. Business Model Evaluation. Strategic Entrepreneurship Journal, pp. 12-33.

Stojanović & Nikola, 2014. Walmart Recruiting–Store Sales Forecasting. Proceedings of the XIV International Symposium Symorg.