The new business of bar and club will be known as A Fine Bar, and it will be located in Jakarta, Indonesia; the bar and club will be facing the Java Sea. There will be facilities related to the nightclub, classy restaurant, lounge, etc. that can also be fascinating to tourists. However, in Indonesia mostly people believe in religion Islam, so there will be focus on consuming alcoholic drinks, etc. Moreover, there will be large aquarium and bouncing dance floor, so people can hit and enjoys DJs in nightclubs. There will be generous offering of live music, relaxed house music and infused cocktails will be served(Grant, Hackney, & Edgar, 2010).

History of Bar and Club in Indonesia

The business of bar and clubs are acceptable in Indonesia; people love to enjoy and want to get relaxed especially on weekends. There are already successful bars and clubs in Indonesiaespecially there are nightclubs in Jakarta that gave facilities related to bar hopping and partying. One of the famous bars and clubs in Jakarta is Leon $$, and at Hard Rock FM’s Paranoia Award it was awarded as Bar/Lounge in2017. There are another famous bar and club in Jakarta; name Fable $$. It is a classy restaurant.

Vision of A Fine Bar in Indonesia

The vision of A Fine Bar is to get maximum customers in the market because it can satisfy the changing tastes of the customers. It will be a successful nightclub in future with maximum market share. There will be focus to satisfy entertainment desires of the consumers.

Mission of A Fine Bar in Indonesia

“A Fine Bar is the FUN, it's not about the sound, it’s not about the lights; it's not the liquor but it’s the PEOPLE.” The mission of the A Fine Bar is to create the best nightclub environment; where there will be no harassment and everyone will be equally treated. A Fine Bar always focuses on the expectations of our core customers and A Fine Bar leaves best impression to our core customers.

Objectives of A Fine Bar in Indonesia

A Fine Bar has the following objectives:

· Focus on providing exceptional service to A Fine Bar customers

· Best product quality with the consistent entertainment atmosphere to A Fine Bar customers

· Excellent location opportunity in order to capitalize A Fine Bar

· Management of the cash flow and internal finances for upward capital growth of A Fine Bar

· A Fine Bar focuses on without exception; the strict control of all times and costs.

· The grand opening event of A Fine Bar at launch

· Highly publicized the venue

· By the third year of plan implementation, A Fine Bar should exceed IDR 140000 in annual sales

· Maintain cash flow; control the costs, operations, through focuses on the automated computer control as well as the diligent management

· Maintain food costs and beverage costs (Aileron, 2011)

Ownership Structure of A Fine Bar in Indonesia

Fine Bar business is based on the sole proprietorship as it is a one-person business and there will be no limited liability company (LLC) in this way; however, owner of the business will be responsible for the business income and losses and there will be personal tax return. Business-related obligations will be followed but there will be no legal distinction(Leach & Melicher, 2016).

Products and Services of A Fine Bar in Indonesia
Features of A Fine Bar in Indonesia

There will be additional features like DJs in nightclubs, large aquarium, bouncing dance floor generous offering of live music, relaxed house music and infused cocktails. Best product quality with a consistent entertainment atmosphere will be major concern of A Fine Bar.

Competitive Advantages of A Fine Bar in Indonesia

There are already many bars and clubs business in Indonesia; like Leon $$, fable $$, dragonfly $$, immigrant $$, etc. in order to get the competitive advantages, A Fine Bar will be concerned to get maximum customers in the Indonesian marketplace through satisfying the entertainment needs of the customers. To get maximum market share, best prices will be decided and A Fine Bar will be in an excellent location(Kraten, 2010).

Marketing of A Fine Bar in Indonesia

Promotional strategies will be used for promotion A Fine Bar. A Fine Bar will select cost-effective promotional strategies in order to get advantages in customers example there will be newspaper ads, word of mouth, promotions on social media websites like Twitter, Facebook, and LinkedIn.

Production of A Fine Bar in Indonesia

· Small cocktail lounge

· Popular bands at night

· Specialty bars

· Jukebox

· Neighborhood bar

Industry Overview of Bar and Club in Indonesia

The bar and club industry are rapidly growing in Indonesia and it is one of the well-known businesses in the market. This industry is earning good profits for the overall markets. It is attaining a good part of the stock market. The bar and club industry isusually known as the café and bars in the Indonesian context due to its cultural perspectives. These bars and clubs are also known as the pub bars according to the various concepts of Indonesia. The bar and clubs industry of Indonesia is extremely diverse that is consisting of the high-end bars and clubs which are engaged in serving the local and international customers. The business of the High end is linked with Surabaya, Bali, Medan, and Jakarta. It also includes several other rapidly growing urban areas. The bars and clubs are the specialties of the Western and several other non-Indonesians who are the dominant users of the imported drinks and well-refined services (Ec Europa Eu, 2019). 

Market size and growth of the Bar and club industry

In Indonesia, the bars and clubs are also referred as several cafes, pubs, night clubs, dancing bars, and clubs. The smoothie bars are also part of it. In Indonesia, the clubs, bars, and the entertainment markets increased at the Compound Annual Growth Rate (CAGR) of 9.4% according to sales of 2010 to 2014 and in 2014, these values are reached $3.6 billion.  These values are expected to keep increasing in the sales value at CAGR of 9.7% from 2015 to 2019. In 2010-2014 the volume of the outlet grew at the CAGR of 5% and it was expected to increase according to this same rate from 2015 to 2019. In Indonesia, the bars and clubs market is increased at CAGR of 5.5% in that same period and it was forecasted for its growth at the same rate from 2015 to 2019.

 In the sales value of 2014 of the bar market of Indonesia, the pubs and clubs are becoming dominate. The pub/bars are increasing rapidly in the bar and clubs industry of Indonesia as compared to previous history and data of the growth of the bar industry in Indonesia. In this sector, the sales values are accounted for 78% of the total retail sales values in the sectors of the Indonesian café/bars in 2014. In the pub and bar channel this can result from the target customer choices as well as cost per transaction. The affluent consumers are targeted mainly by the bars and clubs industry. It also targeted the person with the higher income.  The beverages that are usually sold in the bars and clubs are imported alcoholic drinks and beers. These are sold at high prices. These statics represents that the market size of the bars and clubs is relatively small, but it is earning good profits.  It has good ranges in the sale value of the products as well as their services (Apps.fas.usda.gov, 2019).

The percentages of the Breakdown Based on Retail Value Sales for the Bars/ Pubs are given for 2013 to 2019. It represents the breakdown structure is gradually decreased with the respective times. Such as; in 2013 the breakdown structure is 78.4% and in 2014 it was 77%. In 2019 it becomes 75.5%, respectively. If the statics of the outlets and the transactions for the Indonesia entertainment subsectors in 2014 is; In 2014 outlets for the bars and clubs are 4,310, the transactions are 257.8 million dollars. It generates the average sales $843,364.27 per outlet. The average sales per transaction are $14.10. In 2019 the number outlets are 5,514 and these are generating 337.7 million transactions that are earning average sales $ 1,043,888.28 per outlet.  The average sales per transaction $ are 17.04 (Agr Gc ca, 2016).

The above-given graph is also representing the growth trends for the Bars and clubs in Indonesia for last five years from 2013- 2018.  In the above-given statics, the growth trend for the bars and clubs in last five years is explained in explanative manners. These statics are conducted to measure viability of the Fine bar in the Indonesian market. This rapid growth trend provides significant pieces of evidence for the growth and efficient performance of the fine bars.

These statics shows that the fine bars will be proved as a successful business in the Indonesian market because there is a lack of bars and clubs in the Indonesian markets. These statics portrays that there is rapid growth for the bar and club business in Indonesia. Indonesia is favorable place for starting the business of the Fine bar, and it can generate good business and profits in its particular markets. The markets of Indonesia will provide fruitful sources for the productivity and performance of the Fine bar.  It will provide new and innovative ways for this business.

References of Business Overview of Bar and Club in Indonesia

Agr Gc ca. (2016). Foodservice Profile. Retrieved from http://www.agr.gc.ca/resources/prod/Internet-Internet/MISB-DGSIM/ATS-SEA/PDF/6769-eng.pdf

Aileron. (2011, October 25). Five Steps to a Strategic Plan. Retrieved May 19, 2017, from https://www.forbes.com/sites/aileron/2011/10/25/five-steps-to-a-strategic-plan/#3a632f7f5464

Apps.fas.usda.gov. (2019). Indonesia Food Service - Hotel Restaurant Institutional Hotel Restaurant Institutional Update. Retrieved from https://apps.fas.usda.gov/newgainapi/api/report/downloadreportbyfilename?filename=Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Jakarta_Indonesia_2-26-2019.pdf

Ec Europa Eu. (2019). The Food and Beverage Market Entry Handbook: Indonesia. Retrieved from https://ec.europa.eu/chafea/agri/sites/chafea/files/handbook-indonesia-2018_en.pdf

Grant, K., Hackney, R., & Edgar, D. (2010). Strategic Information Systems Management. Cengage Learning EMEA.

Kraten, M. (2010). Business Planning and Entrepreneurship: An Accounting Approach. Business Expert Press.

Leach, J. C., & Melicher, R. W. (2016). Entrepreneurial Finance (6 ed.). Cengage Learning.