According to the given scenario, I am as the trainee marking manager in Coca-Cola. The main task at this post is that I have to write how marketing interrelates with different parts of Coca-Cola. In this report, there is an explanation about the critical roles of the marketing and also how these roles interrelate with other parts of the Coca-Cola Coca-Cola. Then after this, analyze the essential importance of these relationships in marketing. Then after this, there is some discussion about the significant elements of the marketing function and their interrelationship with another purpose of Coca-Cola (Cocacola journey , 2018).

Explain and analyze the key roles and responsibilities of marketing as a function

This can be defined as the central role of the business organization that will help the organization to meet business goals necessarily. This marketing functioning also helps the Coca Cola Companies to identify new products for their customers also help to promote this product. All of these functions are too common in different business organizations like Coca Cola. This is the reason why this Coca-Cola is one of the best in selling its products all over the world. The functions of marketing is considered as the best option to provide awareness about the products as well as marketing research, promotion, and development process sales services, etc. In marketing functioning, there are some basic functions and also different responsibilities that are quite essential for the growth of Coca-Cola in a proper way for the future (Jones & Reid, 2010).

Coca-Cola has to work on this function for its Coca-Cola growth for the future. In this Coca-Cola, several roles are responsible for the growth of Coca-Cola. It can be seen that the major roles of marketing functioning for Coca-Cola are finance, marketing research, communication, planning, product development selling, and promotion. From the different marketing functioning, this Coca-Cola is focusing on some functions like buying selling transporting, storing, and standardization, financing, and marketing function. Coca-Cola is one of the best Coca-Cola is selling drinking products all of the worlds. The only marketing function the Coca-Cola is not following is risk-taking. The reason is that they work on marketing segmentation before introducing a new product on the market. Coca-Cola always does proper marketing analysis before introducing any product in the market (Hawkins & Mothersbaugh, 2010).

There is a proper interrelationship between several marketing functions and organizational functions, and it can be explained as, for the Coca-Cola, all marketing functions are the main part in which all other departments are connected with each other in a proper way. Coca-Cola has to back up other marketing functions when they wanted to introduce any new product in the market. For this, they must have to make a proper marketing plan. This can be done from the support of the financial department, sales department, human resource, and production department of Coca-Cola. Furthermore, it can be seen that the marketing functions are completely separate entities in Coca-Cola. But they are linked together for increasing the profit ratio of Coca-Cola in an essential way. One of the main function of marketing for Coca-Cola is to increase its ratio of profitability by just increasing the sales of Coca-Cola. It can be seen that the coca-cola is a multi-international Coca-Cola, and he knows how to implement marketing functions in their organization. For introducing any new promotion in their products, the marketing manager has to consult with the finance department and also the production manager. Through this relationship, Coca-Cola is able to increase their profit in a perfect way without any disturbance. All of these marketing functions are extremely important for Coca-Cola to enhance their business for the future (Jurevicius, 2019).

It can be seen that there is a different function that is representing marketing function in a proper way; these include advertising distribution, advertising, and selling products. But all of these activities are present under the marketing process. The product plan of Coca-Cola can be explained in this report in various manners, but this portion of the report has analyzed the function of Coca-Cola. The product, along with Coca-Cola, has been explained in the marketing plan of Coca-Cola. It provides the details of the products along with its segmentation and USPs. These key elements of marketing functions are included research, strategy, product planning, and tactics. By implementing it in Coca-Cola, it will become extremely easy to make their Coca-Cola stronger than ever. One of the major functions of marketing is product development that is also referred as the product plan. The product development is planning by Coca-Cola by introducing the fruity flavors with the coke according to the choices of the customers.   

References of Coca-Cola Soft drink Company

Cocacola journey . (2018). coca-colacompany. Retrieved from https://www.coca-colacompany.com/

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin.

Jones, S. C., & Reid, A. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers , 11(1), 57-66.

Jurevicius, O. (2019). SWOT analysis of McDonald's (5 Key Strengths in 2019). Retrieved from Strategicmanagementinsight: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html