Before introducing any new product in the market, for this, they must have to research on this product. This shows that in any high business organization like coca-cola, there is a need for market research. It is also one of the most important marketing function for the organization. Without market research, any successful business idea is totally impossible. The research will help the organization to get important and valuable information about the different factors that are playing an important role in the profit of Coca-Cola. Coca-Cola not only has to do research on the market also the fiancé and raw material information for the betterment of the Coca-Cola. This is the reason why market research is extremely important for Coca-Cola before introducing any product (Kozinets, et al., 2010).

Strategy of Coca-Cola Soft drink Company

The next step after complete and comprehensive marketing research is to make a strategy. In this strategy, the marketing manager of Coca-Cola has to judge all required strengths and weaknesses in different business operations. The data that is collected from the research analysis will be analyzed. This data will help the line manager to make an idea for the strategies for the betterment of Coca-Cola for the future. Then the manager will analyze all of these strategies in detail, and then on the basis of these strategies, Coca-Cola is able to apply any change. It can be seen that these strategies will help Coca-Cola to compete with the market in a proper way and get success in the market environment (Phadermrod, et al., 2016).

Planning of Coca-Cola Soft drink Company

This would be one of the most important and useful steps for Coca-Cola if they wanted to stand in the market for a long period of time. For introducing a new product in the market, Coca-Cola has completed proper marketing research and also makes valuable strategies. Now they have to plan the product. The reason is that it is one of the key functions of marking. There is a number of factors that are present in the marketing department, like financial planning, distribution communication, and forecasting sales. For this, the line manager of Coca-Cola will work on different important factors that will help Coca-Cola to introduce successful change in the organization. The planning department of Coca-Cola will help to make a proper timeline for planning important strategies for Coca-Cola. Through this, it will become extremely easy for Coca-Cola to introduce a new product in the market (Quinton & Harridge-March, 2010).

Conclusion of Coca-Cola Soft drink Company

Summing up all the discussion from above, it is concluded that marketing functioning is an extremely important part of the organization if they wanted to make a profit it the future. In this report, there is a brief discussion about different marketing functions. In this report, there is an explanation about the key roles of the marketing and also how these roles interrelate with other parts of Coca-Cola. Coca-Cola has to work on this function for its Coca-Cola growth for the future. In this Coca-Cola, there are several roles that are responsible for the growth of Coca-Cola. There is a proper interrelationship between several marketing functions and organizational functions. The research will help the organization to get important and valuable information about the different factors that are playing an important role in the profit of Coca-Cola. It has been concluded that the marketing functions are totally interrelated with the several other functions of the organization. For instance, Hr  of the Coca-Cola is directly related to the functions of the marketing because if the HR department will not hire the capable staff for the functioning of the marketeering, than it becomes impossible to market any products in good way as well as run any marketing functions in effective manners. For the training and development of the staff of the marketing, HR is responsible as well. If the financial departments will discuss in this manner than all of the functions of the organization is depends upon the finances' direct and indirect ways. If the finance department pays good amounts on its promotional strategies, then the company can grow in good way.     

References of Coca-Cola Soft drink Company

Cocacola journey . (2018). coca-colacompany. Retrieved from https://www.coca-colacompany.com/

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin.

Jones, S. C., & Reid, A. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers , 11(1), 57-66.

Jurevicius, O. (2019). SWOT analysis of McDonald's (5 Key Strengths in 2019). Retrieved from Strategicmanagementinsight: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

Kozinets, R. V., Valck, K. D., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2016). Importance-performance analysis based SWOT analysis. International Journal of Information Management.

Quinton, S., & Harridge-March, S. (2010). Relationships in online communities: the potential for marketers. Journal of Research in Interactive Marketing, 4(1), 59-73.