In this scenario, I totally succeed in my trial period as a trainee marketing manager in Coca-Cola. Now the line manager asked me to prepare a proper report that can compare Coca-Cola with another competitor in the industry like Pepsi. The main purpose of this task is to give a proper understanding of the main strength and weaknesses of making a proper marketing plan. For completing this task, I have to use extending the marketing mix and evaluate how other companies apply this marketing mix to execute business objectives. In the next part of this report, I have to evaluate different tactics that have been used by Coca-Cola to achieve major objectives. After this, in the last part of this report, I have to design a strategic marketing plan by using 7 Ps for achieving all marketing objectives for the Coca-Cola (Cocacola journey , 2018).

Extended marketing mix compare ways in which different organization apply they're to meet business objectives

The marketing mix is extremely important for Coca-Cola if it wanted to achieve any business goal with perfection. There are a lot of benefits that include it will help the organization to make a connection between the other companies and delineates employment. This will also think about the system by introducing some advancement in a commercial for achieving valuable goals of the organization. In this part, there is proper marketing analysis about Coca-Cola  in detail (Phadermrod, et al., 2016).

Product of Coca-Cola Soft drink Company

Coca-Cola is making drinking products for its customers. The product of Coca-Cola is the fundamental thing for making a profit. There are a lot of drinking products like soft drinks, energy drinks, and pure water products that have been introduced by Coca-Cola. Their first product is Coca Cola drink from they are moving their organization in a perfect way

Price of Coca-Cola Soft drink Company

The price of the product is one of the essential components that will help the customers to purchase this product. From starting this, Coca-Cola is focusing on quality or their drinks. Due to this strategy, their products are highly cost-effective and affordable for their customers. Coca-Cola always focuses on the demand of their customers; that’s why they never compromise on the quality of their products. This is the reason why they can easily enhance prices after each annual year.

Place of Coca-Cola Soft drink Company

The place of the distributors always plays the main role in making the business more powerful. Coca-Cola  is working on expanding its business all over the world. This has been done by expanding their business and purchasing new franchises all over the world. The best part is that Coca-Cola  has the best inventory network management technique.

Promotion of Coca-Cola Soft drink Company

The best part of this Coca-Cola is that whenever they seek small competition from other companies like Pepsi, so they just applied for promotion on their different products. This can be done through the help of the finance and market managers of Coca-Cola. Their advertisement department always works on something unique and new for Coca-Cola.

People of Coca-Cola Soft drink Company

Coca-Cola always focuses on the need of its customers. When Fanta is extremely famous among people then after this, they introduce different flavors in Fanta in promoting their brand in a proper way. Coca-Cola is able to differentiate between financial and non-financial incentives. Coca-Cola always focuses on innovative solutions to complete the demand of the people.  

Physical evidence of Coca-Cola Soft drink Company

It can be seen that their products are sell in more than 200 countries. They focus on the demand of the customer in each country. Like there is no pure water demand in the UK, so Coca-Cola doesn’t sell this product in this Coca-Cola.

Process of Coca-Cola Soft drink Company

All operations of Coca-Cola always work on enhancing operation strategy in their Coca-Cola. Through these processes, they are increasing their profit on a yearly basis. These marketing mixes are extremely important for Coca-Cola on the basis of this; they are able to make more profit in the future. This is because Coca-Cola is working on making advancement in their marketing mix (Jurevicius, 2019).

References of Coca-Cola Soft drink Company

Cocacola journey . (2018). coca-colacompany. Retrieved from https://www.coca-colacompany.com/

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin.

Jones, S. C., & Reid, A. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers , 11(1), 57-66.

Jurevicius, O. (2019). SWOT analysis of McDonald's (5 Key Strengths in 2019). Retrieved from Strategicmanagementinsight: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

Kozinets, R. V., Valck, K. D., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2016). Importance-performance analysis based SWOT analysis. International Journal of Information Management.

Quinton, S., & Harridge-March, S. (2010). Relationships in online communities: the potential for marketers. Journal of Research in Interactive Marketing, 4(1), 59-73.