Tactics of Coca-Cola Soft drink Company

For achieving the business objectives the Coca-Cola is using some important tactics. From these one of the most important on is related to the marketing function.The next key role of the marketing function is making proper tactics. These may include small and short term plans that will help Coca-Cola to attract its main customers for gaining more profit in the future. Through making this strategy, Coca-Cola will help to gain more profit in the future. This is basically a set of time-limited offers that will help Coca-Cola to attract more customers towards their products.

In the past, Coca-Cola had used a tactic when they wanted to introduce a new product in the market. They had used it when they wanted to introduce Fanta as a new product for Coca-Cola. Then they introduced a new tactic in their Coca-Cola, and it was, on purchasing every 1.5 liters of coke with this, there will be free half-liter Fanta. With the help of this strategy, the customers were attracted to Fanta (Rapp, et al., 2013).

Then after this, Coca-Cola also introduced different flavors of Fanta. They applied now change in this tactic by introducing new games after buying new flavor Fanta bottle. This tactic also helps Coca-Cola to select its best-selling Fanta flavor.

In the above section, there is some discussion about the analysis of major elements of marketing functions. In this part, there is a discussion about interrelation about other functional units. It can be seen that there is a proper link between marketing functions and other important functions of the business. This can be explained with the help of an example; the finance department is linked with the marketing department whenever the marketing department wanted to make changes in the organization or introduce new changes in the organization through promotion and advertisement. For this, the market manager must have to consult the finance department so that there will be no problem for Coca-Cola in the future (Rapp, et al., 2013). 

Design a strategic marketing plan that tactically applies the use of 7 Ps

Executive summary

For any organization, the marketing plan is extremely important for moving the organization on a successful path. This is basically based on the business strategy of any department of the organization. This is basically the framework for maintaining all major operations of the organization in a proper way. If the marketing plan of Coca-Cola is perfect, then it will become extremely easy to make enough profit for the future.

overview of Coca-Cola Soft drink Company

Coca-Cola is one of the best organizations; it is manufacturing different beverages for the customers. Coca-Cola was formed in 1886, and this Coca-Cola is working in more than 300 countries in the world. Coca-Cola is famous for its famous drink named Coke. This country also contains the best marketing mix.

Current marketing situation analysis of Coca-Cola Soft drink Company

 The current marketing situation is perfect for Coca-Cola because its promotion strategy is perfect. This organization always focuses on implementing proper marketing functioning by consulting errors with other departments of the organization. The internal and external analysis of Coca-Cola is the best reflection of their best marketing strategy.

Internal analysis of Coca-Cola Soft drink Company

In this part, proper internal analysis has been performed on the Coca-Cola that will help to evaluate the complete performance of Coca-Cola in the market. Through internal analysis, it will become easy to analyze the reputation of Coca-Cola in the market.

SWOT analysis of Coca-Cola Soft drink Company

In SWOT analysis is the best way to evaluate the internal analysis of the Coca-Cola

Strength of Coca-Cola Soft drink Company

The main strength is that this brand of beverages is extremely famous all over the world. The reason is that this Coca-Cola never ever compromises on the strategy. The taste of their product is unique. Coca-Cola is expanded to more than 300 countries in the world.

Weakness of Coca-Cola Soft drink Company

          The main weakness is that their business is expanded all over the world. For this, they have to make excessive changes for standing in the market for a long period of time.

Opportunity of Coca-Cola Soft drink Company

This brand is famous for its taste. This is the reason the best opportunity for this Coca-Cola is to introduce new beverages products in the market. Through this, it will help Coca-Cola to make more profit in the future.

Threats

There are extremely minimum treats risks to this Coca-Cola. The reason is that Coca-Cola never ever compromises on the quality of the product. They always sell the best quality products to its customers.

External analysis of Coca-Cola Soft drink Company

            There are several external parameters that are involved in providing some changes in organization performance. Also, these factors are able to make a competitive situation for Coca-Cola. The reason is that other companies are also focusing on such quality products like Pepsi and many more. In that case, Coca-Cola must have to focus on these external factors so that it will become extremely easy to make changes in the future (Jurevicius, 2019).

Objectives of Coca-Cola Soft drink Company

            There are some major objectives of this marketing plan that will help the organization to make valuable changes. These objectives are as follows.

This will help Coca-Cola to make a better development process for the organization

Through this, it will become extremely easy to make changes for their customers.

Strategy of Coca-Cola Soft drink Company

Coca-Cola must have to work on valuable strategies; this is because, through this, they can easily implement any change in their organization.

Training of Coca-Cola Soft drink Company

After implementing any change in Coca-Cola, the HR manager must have to make a proper training plan for the future so that this will help to solve issues (Jones & Reid, 2010).

Conclusion of Coca-Cola Soft drink Company

Summing up all the discussion from above, it is concluded that the marketing plan is one of the important parts of the organization. In this report, there is a proper discussion about the marketing plan of Coca-Cola in detail. In this par, there is also some discussion about the internal and external analysis of Coca-Cola. It is concluded that Coca-Cola is implanting good promotional strategies in order to achieve its marketing objectives. Coca-Cola is introduced their new packaging for selling its products in the markets in good way. This packaging includes the folks and spoons with the drink of the Coke. The folk and spoon lead towards the party packaging as well as lunch or dinner time. It means Coke can be missed with the meal. This report explains the internal, external environment of Coke. It has been observed that the external environment of several countries is favorable for the coke. Actually, Coca-Cola is selling its product under the brand name “Coke.” The external environments are includes as; political, economic, social, technological and environmental conditions of any country to run the operations of Coca-Cola. The strength and weaknesses of Coca-Cola have explained in this report along with various threats and opportunities in order, explores the internal environment of Coca-Cola.    

References of Tactics of Coca-Cola Soft drink Company

Cocacola journey . (2018). coca-colacompany. Retrieved from https://www.coca-colacompany.com/

Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building marketing strategy. Boston: McGraw-Hill Irwin.

Jones, S. C., & Reid, A. (2010). Marketing to children and teens on Australian food company web sites. Young Consumers , 11(1), 57-66.

Jurevicius, O. (2019). SWOT analysis of McDonald's (5 Key Strengths in 2019). Retrieved from Strategicmanagementinsight: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

Kozinets, R. V., Valck, K. D., Wojnicki, A. C., & Wilner, S. J. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.

Phadermrod, B., Crowder, R. M., & Wills, G. B. (2016). Importance-performance analysis based SWOT analysis. International Journal of Information Management.

Quinton, S., & Harridge-March, S. (2010). Relationships in online communities: the potential for marketers. Journal of Research in Interactive Marketing, 4(1), 59-73.

Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science, 41(5), 547-566.