Situational Analysis and Diagnosis of organizational strategy

The current case study is related to the history, organizational strategy as well as the existing information system along with the infrastructure for a medium-sized & privately owned hospitality firm. It is intended to provide the substantial background data required for engaging the information management systems (IS) successfully, at the Outrigger Hotel & Resorts. It is headquartered in Hawaii. At present the said organization is making use of the information systems which is a part of the organizational strategy. The company’s case study basically provides with the appropriateness to the IS vision, architecture for IS as well as the plan for implementing the IS as a strategy. The main aim behind the case study is to provide with the directions for making use of the IS resources. The company has the ability to adapt the other existing approaches for the information management systems. It is all dependent on the organizational flexibility.

            There are several departments of Outrigger Hotel & Resorts. The huge number of customers as well as the competitors exists for the said organization. This is the era of information technology. Everything needs to be equipped with the advance and the latest technology. The implementation of the information system, for the business operations by the company under consideration, is the plus point as per the current requirements of the era. It is well-equipped with the IT structure along with the effective IT-related strategies. The performance of IS infrastructure is better done through the information assessment systems. The strategic IS planning is desirable for any organization.

Outrigger Hotel & Resorts intends to provide the customers with a remarkable experience instead of the provision of the cookie-cutter approach. It provides the customers with the services related to condominiums, hotels as well as the properties related to the vacation resorts. The series of hotels & resorts include as given: OHANA Hotels & Resorts, Outrigger Hotels & Resorts, Embassy Suites, Outrigger Condominium Collection, and Best Western as well as Wyndham vacation ownership. The other significant thing about the company is the use of the outsourcing services.

            In the pacific region, on the islands of Hawaii, the fastest growing organization is the Outrigger. As per the needs and the requirements of the customers, the company’s portfolio has been diversified by the higher authorities of the organization. For the purposes of decent experiences, the company aims at providing the best hospitality to the leisure travelers. The things that make the company to stand out as compared to the competitors include the diversified portfolio, selection of the location for the property along with excellent distribution services, a strong association with the whole sellers, an effective strategy for the pricing & the marketing, and lower employee turnover.

The organizational structure is highly centralized as maintained historically by the Outrigger hotels & resorts. With the passage of time, the company grew in both geographical distribution & the size. It also affected the organizational structure and made it more traditional. But the structure still remained consolidated. The organizational structure and the operations are better managed by having the centralized services for the IT, accounting, purchasing, engineering, finance & other special projects.

Diagnosis of organizational strategy

            This section is related to make an analysis related to the problems and the situations that currently prevail at Outrigger Hotels & Resorts. The current situation of the organization is as given:

·         the legacy information system of the organization is aging;

·         no attractive interface exists for the point of sale systems which are the old ones for the Outrigger Hotels & Resorts,

·         the newly developed systems of the organization are automated but they are not utilized to the maximum extent,

·         the staff making use of the information management systems is not provided with the proper training for making the use of the IT equipped systems,

·         The existing system of the organization does not provide the firm with the real time booking for the management of the company’s reservation services globally. For the said purpose the company’s infrastructure is not centralized up to the desired level. It serves as hurdle to the way of company’s revenues.

Treatments of organizational strategy

·         In order to increase the efficiency of the firm, regarding the centralization of the existing system, it can better avail the opportunity to provide the online services 24/7 (by making use of the internet),

·         The main thing which is serving as a barrier to the way of company’s success is related to more focus on the decentralized systems. This thing can better be reduced by having the centralized IS and information related infrastructure.

·         The firm is away from the global communication network. It can better help the Outrigger for the implementation of the effective centralized system.

Recommendations of organizational strategy

In order to increase the organizational profitability, it is recommended that

·         The company is to centralize its already existing information management systems.

·         It should more focus on the real time booking of the already existing IS infrastructure.

·         The legacy information system of the firm needs to be updated as per the current IT requirements for the booking as well as the reservation purposes.

·         Across the countries, the firm’s operations need to be integrated more.

·         The financials need to be invested carefully for the business intelligence purposes.

·         The distribution network can be made more efficient by the advent of the internet.