i.
There are various critical aspects related to
service package such as good location, good staff having interaction with
customers, good kitchen working line, as well as good supplies.
b.
Which skills are
needed by the service personnel?
i.
There are some necessary skills to be
possessed by the service personnel. First of all, he/she should show a positive
attitude along with patience. If such skills are not possessed by them, then
they cannot make great connection with the customers. The image of a restaurant
is created by the service personnel. If a customer has a bad experience in
terms of a waiter, then such customers would not visit that restaurant again
regardless how great the food and environment was. There are various other
important factors as well, but appearance as well as customer service will
always be on the top, when it comes to inspire customers in a positive manner.
c.
Develop a rough-cut service blueprint of the
delivery system. Critique the blueprint pointing out points of potential
failure
.
d.
Can the
customer/provider interface be changed to include more technology?
Yes, there is always a room for improvement. For instance, a buzzer
system has been introduced by the restaurants for the customers, when they
first arrive for the reservation. A customer can walk around the restaurant
like its outside park etc, and when buzzer rings for them, they know that table
for them is ready. It is a great idea for the restaurant, because otherwise
they always are being asked from the customers regarding a free table, and this
buzzer system keeps things so calm and in order. Moreover, a mobile application
can also be developed, which allows customers to reserve their tables before
their arrival. A recent example of using technology comes from Cinemark, that
when customers are watching the movie, they can click “Do not disturb” button
on the app so that phone can be on silent. Different rewards are associated
with this act, which makes the interaction of customers more productive and
useful.