Introduction of sales channel

Due to the high competition in the market, the technology business has a strong and active market industry, in which the technology industry has an extraordinary measure, some different benefits of learning, cost pressure, the globalization as well as it also has different short life cycles or the products and the technology. The five leading companies in Europe handle the PC units of more than 50% against the 30% PC units in 1990. (Intonational Data Corporation [IDC] 2000). At the beginning of the 1990s, IBM had a position in the market, but in 2000 it has lost the leading position and fall into the fourth leading company like the Compaq, Fujitsu Siemens, and Dell, and this was the order. On the other hand, Hewlett-Packard remains in the fifth position during the whole decade. According to Moore’s law, he stated that due to the technological advancements, the CPU of the PC’s would get double in speed for the same price after every second year. (Dhebar 1996, p. 38) has described faster development. In the 1980s, the prices of the PCs were decreasing at an annual rate of 20-40 percent, and this decline further takes speed in the 1990s, but its declining speed has shrunk during the 1990s in the specific three months. . The appearance of constant change in the market has triggered the prices to be reduced in the market industry of PC. In order to eliminate or to solve the issue, it is quite essential for the PC enterprises to take some initiatives and also consistently increase their number of sales, with a purpose to improve the scale of economics and also it can compensate for the lower margins.

Each business flourishes exclusively on its sales, as the age of income spins around the proficiency of its business methodology. Just by taking an interest in the improvement and execution of business, the executive's plan would be able to approach be created. It is a strategy for planning deals control, synchronizing deals exercises, and executing sales capacities that enable an organization to ad-lib and surpass constantly. Sales the executives help the working of exercises and undertakings which are engaged with the dispersal of goods and services.

The posiive trends in the market have set some sales targets, and this has increased the expectations as well, and this has boosted up the business to invest more in the development of sales and marketing. On the other hand, others may be suffering or get effected due to the decreasing revenue and the profit generated by the new competitive industries or products. Or the advancement of the technology and the changing behavioral taste of the customer has set new standards for the market. We should always be reviewing the strategies of the sales regularly, even if the organization is facing some challenges in order to ensure the organization is going in the right direction.

Research Problem, Research Objective, and Research Output of sales channel

The following detail is the research problem that appears for this recent study. Technical advance companies do not have enough knowledge and resources to develop different strategies for the detailed global channel of the scale, and due to the lack of proper strategies, the companies fail to sell their products effectively in the market to the prospective consumers. (Rajala 1997; Al-Obaidi & Gabrielsson 2002a). This has appeared as the main problem that really requires to be solved because this problem will result in the overall failure of the company, if they fail to sell their products effectively in the market .

This study has main objectives to revise the strategies of the sales along with developing a proper plan designed for the sales so that it will help the company to improve its performance and will lead the data storage in the upcoming time.

The output of this study is to develop some practical guidelines upon different factors that determine the success of the strategy of the international sales network. The entire guidance could be implemented as soon as the strategies of the global sales channel are developed for the technological advance companies.

To sell a product effectively in the market to potential customers, a proper strategy should be executed. And the main thing that is evident is that every company goes through different changes and through a life cycle.

Structure of the thesis of sales channel

The study focuses on the main field regarding the strategy of the sales channel in the following three ways.

In the First section, different streams of the theory of the international business are examined and analyzed in regards to the strategies of the global sales challenge. In this section, global sales channel strategies are discussed; its structure and choice are covered in this section. In the second section, the Current sales strategy description is given that is used by the Synology, and the comparison of this description is made with the implementation and execution of the sales channel practices. And this is gathered and evaluated by the International and High-Tec companies. In this section, the various tradeoffs, the different cases made by the companies when they select the strategies for sale. In the third section, this study describes the information in order to evaluate and analyze the current strategies of the sales and to propose the best factors so that a successful strategy for the sales channel can be determined for the technology-intensive company.

But on the whole another level, this study contributes to guiding high-tech companies such as the Synology with the best possible practices and global sales channel strategies.

To describe the things in an orderly pattern, this study comprises of three chapters. The first chapter is the introduction, which describes the concepts of the different business models and their relation with the development of the strategy. In this chapter, further discussion will be conducted on the research question, the research objectives, research processes, and the delimitations and last but not the least thesis structure. In the theory chapter, a summarization of the literature review will guide the reader about the general introduction of the different channels of the sakes and how these different channels can be utilized. In this chapter, w will further explore about the different sales channel combinations and what are the best choices among these sales channel combinations. The main findings of the research are to define the success stories of different companies’ sales strategies.

The introduction of the chapter explained about different industries choices and the relationship of these industries with Synology. This relationship allows the companies to understand how they can benefit from the Synology. In the further section of this chapter, it continues with the sales strategy that is adopted by the Synology.

The results chapter in which the analysis is performed examines the outcome of the results from the previous chapters and has evaluated that if a hypothesis that is generated will be accepted or rejected.  And by comparing the results of this study with other chapters, this chapter will be concluded.

In the concluding chapter, by summarizing the results and by answering the research question, we conclude the chapter. And finally, the implementation, the limitations of the study along with the research results, will be discussed, and some recommendations will be given for the future studies.

 Due to the high competition in the market, the technology business has a strong and active market industry, in which the technology industry has an extraordinary measure, some different benefits of learning, cost pressure, the globalization as well as it also has different short life cycles or the products and the technology. The five leading companies in Europe handle the PC units of more than 50% against the 30% PC units in 1990. (Intonational Data Corporation [IDC] 2000). At the beginning of the 1990s, IBM had a position in the market, but in 2000 it has lost the leading position and fall into the fourth leading company like the Compaq, Fujitsu Siemens, and Dell, and this was the order. On the other hand, Hewlett-Packard remains in the fifth position during the whole decade. According to Moore’s law, he stated that due to the technological advancements, the CPU of the PC’s would get double in speed for the same price after every second year. (Dhebar 1996, p. 38) has described faster development. In the 1980s, the prices of the PCs were decreasing at an annual rate of 20-40 percent, and this decline further takes speed in the 1990s, but its declining speed has shrunk during the 1990s in the specific three months. . The appearance of constant change in the market has triggered the prices to be reduced in the market industry of PC. In order to eliminate or to solve the issue, it is quite essential for the PC enterprises to take some initiatives and also consistently increase their number of sales, with a purpose to improve the scale of economics and also it can compensate for the lower margins.

Each business flourishes exclusively on its sales, as the age of income spins around the proficiency of its business methodology. Just by taking an interest in the improvement and execution of business, the executive's plan would be able to approach be created. It is a strategy for planning deals control, synchronizing deals exercises, and executing sales capacities that enable an organization to ad-lib and surpass constantly. Sales the executives help the working of exercises and undertakings which are engaged with the dispersal of goods and services.

The positive trends in the market have set some sales targets, and this has increased the expectations as well, and this has boosted up the business to invest more in the development of sales and marketing. On the other hand, others may be suffering or get effected due to the decreasing revenue and the profit generated by the new competitive industries or products. Or the advancement of the technology and the changing behavioral taste of the customer has set new standards for the market. We should always be reviewing the strategies of the sales regularly, even if the organization is facing some challenges in order to ensure the organization is going in the right direction.

Research Problem, Research Objective, and Research Output of sales channel

The following detail is the research problem that appears for this recent study. Technical advance companies do not have enough knowledge and resources to develop different strategies for the detailed global channel of the scale, and due to the lack of proper strategies, the companies fail to sell their products effectively in the market to the prospective consumers. (Rajala 1997; Al-Obaidi & Gabrielsson 2002a). This has appeared as the main problem that really requires to be solved because this problem will result in the overall failure of the company, if they fail to sell their products effectively in the market .

This study has main objectives to revise the strategies of the sales along with developing a proper plan designed for the sales so that it will help the company to improve its performance and will lead the data storage in the upcoming time.

The output of this study is to develop some practical guidelines upon different factors that determine the success of the strategy of the international sales network. The entire guidance could be implemented as soon as the strategies of the global sales channel are developed for the technological advance companies.

 To sell a product effectively in the market to potential customers, a proper strategy should be executed. And the main thing that is evident is that every company goes through different changes and through a life cycle

Structure of the thesis of sales channel

The study focuses on the main field regarding the strategy of the sales channel in the following three ways.

In the First section, different streams of the theory of the international business are examined and analyzed in regards to the strategies of the global sales challenge. In this section, global sales channel strategies are discussed; its structure and choice are covered in this section. In the second section, the Current sales strategy description is given that is used by the Synology, and the comparison of this description is made with the implementation and execution of the sales channel practices. And this is gathered and evaluated by the International and High-Tec companies. In this section, the various tradeoffs, the different cases made by the companies when they select the strategies for sale. In the third section, this study describes the information in order to evaluate and analyze the current strategies of the sales and to propose the best factors so that a successful strategy for the sales channel can be determined for the technology-intensive company.

But on the whole another level, this study contributes to guiding high-tech companies such as the Synology with the best possible practices and global sales channel strategies.

To describe the things in an orderly pattern, this study comprises of three chapters. The first chapter is the introduction, which describes the concepts of the different business models and their relation with the development of the strategy. In this chapter, further discussion will be conducted on the research question, the research objectives, research processes, and the delimitations and last but not the least thesis structure. In the theory chapter, a summarization of the literature review will guide the reader about the general introduction of the different channels of the sakes and how these different channels can be utilized. In this chapter, w will further explore about the different sales channel combinations and what are the best choices among these sales channel combinations. The main findings of the research are to define the success stories of different companies’ sales strategies.

The introduction of the chapter explained about different industries choices and the relationship of these industries with Synology. This relationship allows the companies to understand how they can benefit from the Synology. In the further section of this chapter, it continues with the sales strategy that is adopted by the Synology.

The results chapter in which the analysis is performed examines the outcome of the results from the previous chapters and has evaluated that if a hypothesis that is generated will be accepted or rejected.  And by comparing the results of this study with other chapters, this chapter will be concluded.

In the concluding chapter, by summarizing the results and by answering the research question, we conclude the chapter. And finally, the implementation, the limitations of the study along with the research results, will be discussed, and some recommendations will be given for the future studies.