Essay on new spam brand is again in the food market to serve you with the best quality food.

Hormel Foods Corporation is relaunching SPAM brand in the markets of the UK and US to offer healthy food items to the new generation and low-income people. Hormel Foods Corporation has recently invested £500,000 to relaunch a new brand with promotional campaign featured by Bruno Mars who is the brand ambassador of the company.

          SPAM brand will work with Hormel Foods Corporation to provide different flavours of SPAM canned food. Company will work to make sure the availability of SPAM food items in different departmental stores and Supermarkets in the different regions of the United States and the United Kingdom. The invested amount by Hormel Foods Corporation will support the SPAM brand to rebuild its image in the market by marketing and focus on the expansion of business operations in the selected geographical segments. For marketing, the company has decided to take the assistance of famous celebrities who are going to be the loyal customers of SPAM. Bruno Mars will support this reinvention by working on promotion campaigns and marketing activities.

            In my views, SPAM is an amazing food item for people with a busy schedule. In a busy life, we hardly get enough time to cook something delicious with the best ratio of nutrition. Ready to cook, frozen, and diet food items are not only expensive but also seems boring sometimes. We want to have fresh and tasty food but at the same time suitable for a healthy diet routine.  SPAM is for those who are seeking for healthy food items with quality ingredients. You can take your SPAM food box in the office to enjoy or pack a healthy portion of SPAM for the launch of your school-going children. SPAM is best for all age people including teenagers and old fellow. I am also personally interested in SPAM food packs to taste this mouthwatering food and get the same amazing taste I was used to tasting in my childhood.  

SPAM brand is not a new name in the food industry. It is in the market since World War 2. It was introduced in 1937 for our brave soldiers and troops who were fighting against enemies and providing security to the country in World War 2. Hereafter, you could say that SPAM helped our troops to win the war. In a world war, when troops had no option to get fresh food SPAM took the initial steps to serve troops with easy to cook fresh food items. History shows that around 100m lbs of SPAM were shipped to the areas of war to feed the allied troops. SPAM supported soldiers to get instant energy and power in the cool weather and remain competitive and active all the time.  SPAM was introduced to secure the free world. If an army marches on its stomach the brave and war-winning armies marched on SPAM. At that time technology was not quite advanced therefore company tried to market products through the use of local magazines and newspapers. While beautiful packaging and quality of food items also worked as an indirect source for the marketing of SPAM food. Somehow, the company had many problems in past as its success opened a new door for a competitor following the footprints of SPAM owners. Company’s limited focus on marketing played the role of a contributing factor to draw an impact on overall sales and reputation of the company. Although, things are improved now. SPAM brand is now focused on marketing and brand positioning with the support of Hormel Foods Corporation. Under a new business plan, administration of Hormel Foods Corporation and SPAM Company has decided that from now on the company will specifically be focused on customer relationship building and consumer needs fulfilment. According to the information shared by the company, SPAM will create consumer loyalty and promote new products with commercials and digital media marketing.

Hormel Foods Corporation steps to invest in the relaunch of SPAM is an innovative step which will bring change in the market of canned and frozen food. SPAM was in demand since 1937. Even the company had reached an iconic status in the 1940s. The great history of success shows that Hormel Foods Corporation's invested amount on relaunch is a step towards this iconic status once again. However, for this purpose, Hormel Foods Corporation and SPAM would have to spend on marketing and promotion to spread awareness about this product and other offered services.