Report on Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments

Introduction of Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments

Due to the rapid growth of the electronic networks and computers the information related to consumption and production has been transformed greatly. This booming growth has effected the markets significantly. The high variable and fixed cost tend towards zero due to this high booming of networks and IT (information technologies)’s last generation (Brousseau, 2007). It also includes the services and goods that are generated by the externalities of the significant networks.  All of these features owed for the particularities of the technologies which has been particularly developed in order to manage the information.

The high levels of interoperability are required for characterizing theses features. These features can be used to increase the returns of adoption. It is particularly used for the particularities of the information as public goods. In order to qualify the information of the industries of new economies the digital economy’s notion is usually used. The new business models are considered as the central point for the new innovations that are carried out by the digital economy.

As we knew this world is continually changing and it is vastly moving toward the new innovation and network technologies. Even in the business sectors the function of entire departments is transforming from manual to mechanical ways. This is the one greater success of the world to reduce the labor cost as well as labor forces. As it’s referred to as the key points that the digital transformation doesn’t mean Internet “unicorns”. It is considered as the utilization of the latest technologies in order to redo the things that the person has already did it ; but the purpose behind this scenario is to improve the things to did it in good ways. The digital transformation and digitalization are also experiencing by global economics as well and it’s happening in these economies at the speed of breakneck.

In order to enhance productivity all of the business sectors are keening to adopt ICT. With the adoption of the ICT in the business sectors their operational cost can be reduced as well as market reach can be enlarged. Such kinds of ICTs adoption can be easily represented and observed due to the spreading of broadband connectivity in the various business sectors. It particularly occurs in the OECD (Organisation for Economic Co-operation and Development) of almost all countries of the world. Infect the OECD is considered universal for large enterprises and it reaches 90% for more even in various smaller businesses.

ICT’s widespread adoption is joined with a rapid increase in technology performance and declines in the prices. In both public and private sectors the ICTs have contributed to the development of the various new activities. It represents the adoption of ICTs can increase the revenue and sales of the organizations in effective manners. Due to the adoption of these technologies market reach has been expanded and cost has been lowered that is one of the most significant factors for the growth of any business. The developments of the new services and products have been enabling due to these technologies. The ways have been changed due to these technologies and these ways are related to the delivery and production of these services and products.  These technologies are an essential key to the development of business models that are entirely used by companies. It includes MNEs (multinational enterprises) to startups (Oecd Ilibrary Org, 2019).

Problem statement of Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments

The rapid growth of technology has become one of the most important weaknesses of human beings because it has made the human being paralyzed. The speed of the working and various functions has been enhancing die to the utilization of the new innovative technologies. There are several studies of the various authors that can be explored in order to observe the utilization of digital technology and the perspective of the ICTs in the modern age. There is a lack of studies and publications that can be used for measuring the facts of marketing in this modern age. This study is conducted to measure the marketing facts in times of Digitalization and Network Economies. This will explore the facts for marketing the services and products of the companies in this network economies.

Due to this network economies the marketing has become a little bit difficult but it’s the most effective source to market the services and products of the company because it is a good source to reduce the cost of the marketing. These arguments for the marketing will be proved as the helping material and implications for companies operating in M2M and M2H environments. This would be the fact full sources in order to develop the marketing strategies in the network of economies for the companies that are engaged in the operation of the M2M and M2H services. There are various providers that are engaged in working under the conditions of the poor coordination among patients, caregivers, ICT experts and their families.

Aim and objective of Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments

There are several aims and objectives of this paper that will be attained in the nest part of this study. These objectives are developed in order to provide the complete solution for the problem of this paper and this problem will be analyzed in this paper in an effective manner in order to provide the views about the marketing in the time of digitalization. There are various other objectives and aim of this paper it includes;

To offers insights into the economies of new business models generally.

To provides the digital platforms for the business models.

To offers the ways of marketing to the companies that are operating in M2M and M2H functions.

These new and innovative platforms are serving to organize production and exchange.

To manage the information by assembling the components of marketing in the organization of M2H.

To validate, develop and test radically the new ICTs that are based upon the concepts for non-obtrusive augmented reality related to the coaching and learning ecosystem for personalized effectively.

To maintain and improve the functional capacity and independence of the organization that is offering the M2H and M2M functions.

To implement the cantered design for synergetic user interactions of M2M (machine to machine) and M2H (machine to human) by considering the basis of the ICTs and the internet of things.

To reduce the mental, physical and cognitive loads of the stakeholders by reducing the secondary source of human to human and human to machine. It also includes the machine to human interactions by offering the favors of the M2M machine to machine interaction along with the distribution of the Dew computing service environments.

To overwhelm the barriers of regional, cogitative, national and mental that enables the delivery of the new products in the market and due to which the market reach becomes unable.

To offer the strategies for marketing in digitalization and economies of networking in order to introduce the business at a wide level.

References of Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments

Brousseau, E. &. (2007). The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms. Review of Network Economics, 6(2).

Oecd Ilibrary Org. (2019). The digital economy, new business models and key features. Retrieved from https://www.oecd-ilibrary.org/docserver/9789264218789-7-en.pdf?expires=1572941941&id=id&accname=guest&checksum=1167E8FB6A8A1442E17F69C5A91178BF