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According to Gordienko, (2017) in the
entire fields of the organization ICTs are believed to playing an essential
role in order to run the operation of the organization ineffective manners.
Therefore, ICTs successfully contribute to the marketing of the organization and
it plays an essential role in performing in the market in a good way. It offers
various strategies to meet the challenges that occur in the market due to the diversification
of the market. In this era, marketing is one of
the essential needs to prove the awareness of the products to the
customers. The enormous benefits can be gained by adopting the new technologies
of this era in order to introduce the products of the company in the market. But
it needs a high degree of experience along with the skills, knowledge, skills and
abilities. It offers benefits for the living experience of every day
Communication interactions and flows
Inside the organization that is using the M2M and M2H
communication sources the typical communication flows ecosystem is showing in
the below-given figures. This figure represents a higher emphasis on the
marketing of the products for particular organizations.
M2M interactions:
The M2M interactions inside the layers of Dew computing are
shone in this figure and it is related to complete processes of the products
that can be market in these firms. The undercover data flows is depicting in
the circle of the light blue colors between the actuators and sensors; that is
laid for the basses of the multimodal reality of the augmentations of the
interactions.
Source:
Figure 1: The current concept of elderly care (a, top), and the
proposed
The people can do the business at anywhere with anyone by
using all of these digitalized platforms. It has made the co-creators to the
consumers for the values of doing soothing to introduce the products in the
markets. It has the potentials to generate entrepreneurs by dealing along with
their own assets. For example; renting and solar energy installation in the
home apartments. The control of the traditional suppliers can lose from the
market in the case of nit gaining the crucial positions in digitalized
networks. To gain control of the platform as well as benefiting from the
created value is considered as the essential key
In the coming years; the market of the machine to machine
communication is predicted to grow in order to become the largest customers of
network operators of the mobile phone. The M2M application scenarios of
communication are faceted severally. In this era; the M2M communication
application is smart metering and it is a good strategy to offers the
interconnection among the electricity meters and power suppliers at homes. In
the transportation industry M2M can be used for tracking the goods and vehicles.
Such kinds of digitalization in a particular industry can offer various
advantages to the company but it also provides extra benefits to the various
customers. The customers have gained benefits for this digitalization in terms
of marketing they can get the latest knowledge about the products that are
essentially using in the market
Definition of M2M of Marketing in times of Digitalization and Network Economies
Initially, the technology of M2M was firstly adopted in the
industrial and manufacturing setting at were several other technologies are
also utilizing in order to control the
data of equipment’s and this data can be mange remotely such as; remote
monitoring and SCADA. In various other sectors M2M has since found several
applications for instance insurance, business and healthcare. For the internet
of things the M2M is also known as the foundation.
How M2M works of Marketing in times of Digitalization and Network Economies
The major aim of this technology of M2M
is to transmit or tap into sensor data for networks. Seemed like the SCADA or
several other tools that can be used to monitoring. The access methods and
public networks can be often used for the systems of M2M such as Ethernet or
cellular data in order to make it's more cost-effective by reducing its cost.
There are several other benefits of M2M that are attaining by the manufacturing
industries and these industries need a goods system of marketing in this time
of digitalization. These benefits are included as;
·
By revealing the
opportunities of new business to boost the revenue for serving the products in
the field.
·
By reducing the
downtime and minimizing equipment maintenance the cost will be reduced
·
By proactively serving
equipment and monitoring the customer service can be improved and the customer
can avail the services and products according to his needs and demands.
M2M applications and examples of Marketing in times of Digitalization and Network Economies
Source:
References of Marketing in times of Digitalization and Network Economies & Implications for companies operating in M2M and M2H environments
Boswijk, A. (2017). Transforming
Business Value through Digitalized Networks: A Case Study on the Value
Drivers of Airbnb. Journal of Creating Value, 3(1), 104–114.
Brousseau, E.
&. (2007). The Economics of Digital Business Models: A Framework for
Analyzing the Economics of Platforms. Review of Network Economics, 6(2).
Gordienko, Y. S.
(2017). Augmented Coaching Ecosystem for Non-obtrusive Adaptive Personalized
Elderly Care on the basis of Cloud-Fog-Dew computing paradigm. 2017 . 40th
International Con.
Nica, I. W.
(2014). Kapsch: Reconfiguration of Mobile Phone Networks. . Knowledge-Based
Configuration, , 229–240.
Oecd Ilibrary Org. (2019). The digital economy, new business models and key features. Retrieved from https://www.oecd-ilibrary.org/docserver/9789264218789-7-en.pdf?expires=1572941941&id=id&accname=guest&checksum=1167E8FB6A8A1442E17F69C5A91178BF
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