Report on Materials and methods in Network Economies

The current chapter is to provide the research methods which are used specifically for the current research topic i.e., marketing in digitalization and network economies. The current chapter contains the details for the design of the research, research methodology (it contains the details for the population of the study, sample size of the study along with the sampling strategy, methods for the purposes of the data collection as well as the tools which are used for collecting the data for the said topic). The analytical tools which are used for making the calculations on the available data and perform the relevant tests are also discussed. It can be said that the main agenda behind doing this is to ensure that expected outcomes are achieved to the maximum possible extent by performing the required tests on the available data.

The secondary source data collection is particularly used in order to conduct this research study. The secondary source of data collection leads to the pre-existing data that has been used for other projects for any other purpose. It includes, journals, books, research papers, research articles, and annual reports of the company case studies of the companies. In order to evaluate the research problem, qualitative data is being used. It provides the theoretical data which is later transformed into self-observation.

This technique supports the theories of the several authors that are conducted on the related topics. In the case of the qualitative research the subjective approach helps to narrate, explain, understand as well as explore the phenomenon underlying the research topic. For the case of a qualitative approach, the empirical assessment is not used to address the objectives of the research work. The secondary data which comprises of the annual reports of the organization and related reassess articles are taken from the google scholar and research gate. By using this data, it is tried to achieve the objective of the current research work.