It has been observed in this study that the rapid growth of
technology is increasing the importance of the products in the markets. Most of
the SMEs are engaged in performing its functions by using the M2M communication
interactions as well as machine to human communication interactions. This
process is referred to as an essential key for the communication that is
necessary for the manufacturing of the intelligent system which is also beyond
the infrastructures of IT and capabilities of legacy. It has been critically
analyzed in this term paper that there is a long history of the concepts of
economic value. The economist has been puzzled from the beginning of the
discipline in the history of the economic. Therefore, in the last few years,
the ability to determine the real value assets has become even more difficult in
order to analyzed marketing in digitalization (Pyrros Papadimitriou, 2019).
While;
A good example of Nestle and several other companies can offer the ranges of a
good example in order to provide an explanation about each scenario that is
mentioned above. It includes; marketing in the time digitalization. This study
analyzed the trends of marketing that must be adopted by the various well-known
companies that are used to M2M and M2H communication interactions. These are
running their functions by using the various software and machines to operating
automatically within the region of the firms and outside the firm.
It has
been analyzed in this study that there is something that is totally relevant to
the dynamics of value formations and a few of the things are bigger is at work.
In the 21st century, the markets and peoples are similar to having
drastically the path to observe how these are applicable or not. Few people consider that the utilization of
this digitalization can be effects drastically on their business due to
problems security and they prefer the human decision than robotics. Such kinds
of factors are shifted in the digital era. In this particular time the related
importance of the location is reducing with the passage of time.
In the sectors of teleworking there is ongoing
considerable interest and due to the innovation of the technologies such
practices have made more cost-effective. It becomes a good reason for the organization’s
success. Nowadays, this is the time of the 4G and 5G; there are the numbers of
the companies that are operating virtually and theses are engaged in running
its operation online. There is a number of the resources to market the products
by using the digitalization and network economies. The digitalization is not
just the major cause of the profitability of the business it also beneficial
for the lifestyle and environmental concerns.
It
offers the possibility for the balance of better work-life and the individual
attitudes have been influenced by it. Due to the rapid growth of technologies
and the increasing speed of digitalization it is difficult to measure and
forecast the value of the assets or shop in town ten years from now. It is
difficult to say the value of the office in the business center will be
increased after 10 years. Because the technology is rapidly growing the peoples
are almost moving towards ease and comfort zone. The organization must focus on
the various innovative sources to run the operation of its organization. Rather
than focusing on the pre-existing sources of marketing of the products.
The
organization that is using the M2M communication interactions and M2H
communication interaction must think about the new ways of marketing such as
digital marketing, options of SEO (search engine optimization) is one of the creative
sources to market the product, services and even brand. The social networking
sites are key for marketing the products and services of the customers. The digitalization
is a good option and suggestion for those organizations that are using M2M and
M2H communication interactions. The network economies can be one of the most
important and best sources for profit generation perspectives.
Across the various economies the digital technologies can be
adopted. To segment the digital technology is a really tough task. In another
case it can be said that digitalization is becoming the economy itself and the
world is moving towards the digitalization of the business. The business
sectors depend upon the technology in order to run its operation in effective
manners. From the rest of the economy, to ring the fence of the digital economy
is difficult but it is not impossible. In order to work for the isolation of
the digital economy as a separate sector the arbitrary lines are required that
must be drawn among the is not what is digital. As a result few of the concerns
will be raised that will be related to BEPS (base erosion and profit shifting)
and tax challenges.
These can be identified bitterly as well as addressed by
analyzing the existing structures that are adopted by the MNEs for the new
business models. It is possible in the case of the essential features for the
digital economy as well as for the identification of those features that are
required to exacerbating BEPS concerns and tax challenges. It also includes the
development of the various approaches that are required for addressing these
concerns and challenges.
Due to the widespread innovation of the technologies the
marketing the digitalization has becomes the most important and vast
perspectives for the companies because all of these MNEs are seeking for the
source of market their products and services by which they can reach to the
needs and demands of the customers in order to accommodate them as well as
enhance the revenue of organization by increasing their sales. The market reach
has become more important in this case.
For the life of everyone the ICTs and the use of ICTs have
become one of the most important and essential components. It includes the
adults of the old age. The use of ICTs is necessary for obtaining the information
related to health, to continue the education, shopping and banking,
communication and experiences changing. Though, it has been represented by the
recent research that older adults have become receptive in order to use it. It
has been assumed and the belief has been held commonly that the older user is
not keening for using the ICTs due to the cognitive decline in the working
memory, spatial abilities and attention.
Conclusion and recommendations of Marketing in times of Digitalization and Network Economies
By summing up the entire discussion it has been concluded
that the rapid growth of the technologies has become one of the most important
sources in order to provide ease to human lives. A few years ago the stakeholders
consumed a lot of money for running the operations and functions of their
business but nowadays they have found a good source for managing the cost and
time effectively. This is network economies and digitalization. Due to the
digitalization to run the operations and function of the business has become
too easy. Due to this innovation stakeholders have got good sources for
reducing the cost of the inputs for their business.
There are numbers of the business sectors that are using M2M
(machine to machine) communication interactions as well as M2H (machine to
human) communication interactions. The best example of the M2M can be taken in
the warehouse sectors of any business in this case as the inventory of products
is going to be low the message will send from the vending machine towards the
distribution network. It is also used for the product restocking such as the
message will be transferred to the distribution network from the vending machines.
In this case the inventory can be managed by the various software’s and as the
specific item is running low it messages; to send a refill. There is a number
of software that is selling in the market for managing the inventory. Seemed
like that; numbers of the sources are available in the markets to marketing the
products and services of the organization.
There are a number of networking sites such as; Facebook,
Twitter, Linked in and Instagram that can be used for the digital marketing of
the products and services. These social sites are a good source for catching
customers directly in effective manners. The marketing in the times of
digitalization is considered a good implication for the companies that are
using M2M and M2H communication interactions. It has been recommended that
based upon the conclusion that these organizations must focus on digital
marketing because this is a cost-effective way to market the products and
services.
References of Analysis and argumentations of Marketing in times of Digitalization and Network Economies
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