Introduction of largest beverage company

The selected product is Diet Coke from the Coca-Cola Company. Coca-Cola is the world's largest beverage company; the company is concerned about refreshing its consumers and the company has 500 sparkling brands. Diet Coke has so many products that are famous in the market example Diet Vanilla, Diet Coke with Lime, Diet Coke with Splenda. These products are famous for no-calorie beverages and targeting young adults. Under the Diet Coke; Coca-Cola Zero was one of the most successful launches in the Coca-Cola Company's history. However, there are 140 countries in which Coca-Cola Zero is introduced. However, the consumer of the company has about 3,900 beverage choices. The selected products are Diet Coke and its extensions; Diet Coke that was launched by 1982. However, the Coca-Cola Zero was launched by 2005 (Worldofcoca-cola.com, 2019).

Consequently, Diet Vanilla Coke launched by 2002 and Diet Coke with Lime launched by 2004. Moreover, in the year 2014, there was a campaign 'Get a Taste' of the good life; it is by Diet Coke invites and gets famous in consumers. Diet Coke is still doing efforts to get famous in the consumers as there are continuous efforts towards the product launch. Coca-Cola Zero Sugar is reformulated in the year 2017 and the product was first tested in the UK. Twisted Mango flavors, Zesty Blood Orange, Ginger Lime, Feisty Cherry was also introduced by Diet Coke 2018 to target millennials. Thus, in the year 2019 two more new flavors added by Diet Coke as Strawberry Guava as well as Blueberry Acai (Pride, Hughes, & Kapoor, 2013).

Diet Coke is famous because it is under the low-calorie foods and beverages. However, the company is focused on the product to balance the caloric need for the consumers. Thus, the consumer conscious about health and do less physical activities want Diet Coke. The company has successfully track-record the Diet Coke because of the amazing product innovation; the company launches this product (low-calorie beverage category) through innovating or upgrading the diet. However, diet cola was one of the top-selling products in the year 1986. Diet Coke's also done the flavor extensions, therefore, it becomes successful in the market; under the Diet Coke with Lemon. Diet Coke is the top-selling product in America because it is known as the low-calorie soft drink. There is a famous product under it, as in 1986 there was a Diet Cherry Coke and Diet Coke with Lemon was introduced in 2001 (Pride, Hughes, & Kapoor, 2013).

Diet Coke is based on the Secret Formula and from its product innovation and new techniques or strategies it can be known that the company is paying attention to consumers' needs that are changing with the time. Moreover, Diet Coke is also concerned about the consumer's cultural diversity and commitment. Diet Coke has loyal consumers in the market because of the product quality and innovation in packaging. Diet Coke also concerned about the recycling programs and there are 450 different tests before the product comes in the market. The packaging quality and ingredients are also ensured according to some Company standards example there are 7.5 ounces and 90-50 or fewer calories in each Diet Coke. With the help of Diet Coke, consumers have various refreshing alternatives under Diet Coke and there is also conscious portion or calorie control in one can (Armstrong, Adam, Denize, & Kotler, 2014)

References of  largest beverage company

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of Marketing. Pearson Australia.

Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2013). Business. Cengage Learning.

Worldofcoca-cola.com. (2019). Coca-Cola Beverages and Products. Retrieved from https://www.worldofcoca-cola.com/about-us/coca-cola-beverages-products/