In the modern world, the buying behaviors of customers are changing at a rapid rate. In fact, these trends need organizations such as Pepsi and Coca-Cola to ensure that their strategies are aligned with these trends or otherwise, they might face the issue of generating fewer profits. The most important trend in the market is the introduction of healthy products. Customers have become even more aware and conscious of their health than the past because of several reasons. An important reason of this change is the publicly available information about products and how they influence health. 

            Coca-Cola is operating in a market where if there is an issue with the products, the organization can face issues in attracting customers and selling less products. At present, customers seek products which can satisfy their appetite and thirst without affecting their health even a little. They don't want products which contain a high density of different elements such as sugar because they affect human health in an adverse manner.

Suggestions of Coca Cola (Diet Coke)

In order to increase the sales of Diet Coke, following suggestions should be considered and implemented by the Coca-Cola Organization:

An effective alternative of sugar should be identified by the organization which is natural and doesn't pose a risk at the health of customers. For instance, artificial sweeteners shouldn't be used in the Diet Coke for ensuring for adding flavor to the drink because it will adversely affect the customers. With the increasing health consciousness of customers, this will serve to create an advantage for the organization and will also help the firm in increasing its sales of the product. Diet Coke doesn't possess the same taste like a regular Coke and due to it, customers are not satisfied. It is important for the organization finds a healthy alternative of sugar which can be used in Diet Coke and can provide the same flavor to customers.

Another suggestion that should be considered by the organization is to enhance the coloring scheme of Diet Coke to make it more attractive to customers around the world. Even though the silver-white coloring scheme is effective in attracting customers, the strategy doesn't work for different people in different countries. Therefore, the coloring scheme should be changed in such a manner that it is effective in attracting customers belonging to different cultures and ethnicities.

These suggestions should be considered and strategies must be formed on the basis of these suggestions to ensure that the organization is effective in attracting new customers and satisfying the existing base of customers.

References of Emerging Trends of Coca Cola (Diet Coke)

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