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Summary on Promotion Mix
The
article is written by Hitesh Bhasin about the major types of promotions
commonly adopted in the organizations. In accordance with the article, the
promotional mix is one of the components of the 4Ps of marketing. Basically, it
contains 5 major components that are advertising, public relations, personal
selling, direct marketing, and sales promotions
According to
the article, brand awareness is essential for organizations in order to be
succeeded in the market. Emphasizing on the need for promotions related
activities writer demonstrated in detail how money spent on the marketing and
promotion related activities results in the increase of overall revenue of the
organization
Compare to Text with Promotion
Mix
The idea and information presented in the article are directly related to the concepts and reading of our course books. In the class, we covered major types and ways of marketing and promotions that relate to the promotion mix components. For instance, during the previous work we studied the importance of personal selling and steps in the selling process, basically, it relates to the present work of promotion mix as personal selling is the component of the promotion mix.
The article
presented information about the importance of personal selling somehow he
didn't discuss the process and steps of personal selling that create the difference
between previous and present work
Personal Experience of
Promotion Mix
According to
my personal opinion article covered all important point of the promotion mix. A
comprehensive way of writing was best for this article as it enabled me to
understand the importance of promotion mix for the organizations working in the
competitive market or going to introduce new products and services.
Other than
my opinion, my personal working experience also supports the information or
arguments presented in the article. I have worked as a marketing team member
during an internship where I learned how advertisement and personal selling can
influence the opinion of the targeted customers. According to my views and
experience, public relations are also really important for the organization in
order to secure success in the targeted market. Public relations support a
company to build a positive brand image. Moreover, I agree with the views of
the author according to which organizations should determine the budget first
while developing promotional mix.
References of Promotion
Mix
Hitesh Bhasin. (2019). Promotional mix – What are the different types of promotions? . Retrieved from www.marketing91.com
https://www.marketing91.com/promotional-mix/
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