The condition of the company is based on the financial growth of current market analysis which shows the relative increase in the production and net revenue of the company. The competition was held by the haya water which was represented by the general directorate of Oman. The competition was between the different organizations which believe that this competition will be helpful for the improvement of the environmental situation of the country (B. Al-Sawa'ei, Al-Sawa'ei, & Al-Salti, 2015).

The current market situation of haya water is stable as they are going to invest OMR 1 billion ($2.3) billion on the new water project in Oman in 2018. The investment forum in 2012, CEO of haya water said that the company is currently working on 12 different projects which are valued at 700 million in Oman and the figure is planned which gave rise to 1.7 billion in 2018. The current portfolio includes a wastewater treatment plant in Muscat. Before this, haya water is awarded an OMR 37 million in 2010 to make a wastewater plant in 2011. The contract is currently producing 50000 cubic meters per day at the plant. The company is working on the project of KPMG to project a plant as globally operated by the multinational company. The signing contract takes place at Bait Haya. The plan is estimated as the treatment of wastewater will be targeted as a yellow tanker with the initial capacity of 40,000 cubic meters per day with the estimated cost of OMR 47 million.

Conclusion of current market analysis

The research paper is based on the analysis of the financial position of the company which shows that the company is ruling the water industry in Oman and Muscat. The basic purpose of haya water is to reuse wastewater from historical time. However, the project of reuse of the water is gaining importance before some decades who are increasing with the demand of population and daily need of the water which put a great impact on the natural water cycle of the region. This purpose has also collaborated with some issues and challenges of the industry such as high cost and difficult projects to handle which are described above. The challenges are not easy to resolve but in a competitive market, it is necessary to carry on in the market. The advanced technology is high cost-oriented which is a big challenge to solve. There is also difficulty in finding the customers to utilize the water in new high quality which is required to maintain the compatible advantage of wastewater. A survey shows that people of Muscat were used to determine to respond to the meaning of different applications. Outcomes show that the respondents of the research used different terminologies in wastewater treatment through the plant. If the public has a better taste to use the safety measure to get the goal of safety and a healthy environment. The involvement in the wastewater is related to the drinking water which should be used at a large scale in the public and private sector (A., El-Rawy, & Zekri, 2016).

Recommendation of current market analysis

According to the current analysis of the market and competitive analysis with the competitors, there are some recommendation and suggestions which should be implemented on the policies of the company which is in the following:

To overcome the cost of production and providing services to the client, there should be the use of an innovative method of production and advanced technology.

Attract the people by showing the benefits of water save terms which could be helpful in the future when there is no water on earth.

Increase the marketing budget to aware the customers about the benefits of the wastewater projects in the country.

Improve the management strategies to meet the requirements of the competitors by the knowledge of the market.

 Utilize the budget on different projects instead of singe one with heavy investment.

Make a possible way to overcome the cost in limited projects (A. Al-Busaidi & Ahmed, 2016).

References of current market analysis

A. A.-M., El-Rawy, M., & Zekri, S. (2016). Management options for a multipurpose coastal aquifer in Oman. Arabian Journal of Geosciences,, 9(14), 636.

A. Al-Busaidi, & Ahmed, M. (2016). Treated Municipal Wastes: Are they Contaminating or Enriching the Soil? SOIL CONTAMINATION,, 43.

A. Rivera, Al-Shaiily, M., Daag, A., & Al-Amri, M. (2012). DIVERSITY AND DIMENSIONS OF NEMATODE OVA: A TOOL IN WASTEWATER MANAGEMENT. Journal of Applied Sciences in Environmental Sanitation,, 7(1).

B. Al-Sawa'ei, Al-Sawa'ei, B., & Al-Salti, Z. (2015). Enterprise Resource Planning (ERP) adoption: An exploratory case study from Oman. In 26th International Business Information Management Association Conference-Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, IBIMA 2015 (pp. 2256-2265). , 2256-2265.

M. B., Sana, A., & Al-Yahyai, R. (2012). Sustainable and Beneficial Options for Reusing of “Haya Water” Treated Wastewater: Phase 1–Exploratory Study.

M. S. Baawain, & Sana, A. (n.d.). Feasibility of treated wastewater application for aquifer recharge to defy saline water intrusion.

S. Jaffar Abdul Khaliq, Ahmed, M., Al-Wardy, M., Al-Busaidi, A., & Choudri, B. S. (2017). Wastewater and sludge management and research in Oman: an overview. Journal of the Air & Waste Management Association, 67(3), 267-278.

S. Zekri, Al Harthi, S., Kotagama, H., & Bose, S. (2016). An estimate of the willingness to pay for treated wastewater for irrigation in Oman. Journal of Agricultural and Marine Sciences [JAMS],, 21, 57-64.